Chompu Nuangjamnong

Graduate School of Business and Advanced Technology Management, Assumption University of Thailand

Lecturer

Bangkok

Thailand

  • Graduate School of Business and Advanced Technology Management, Assumption University of Thailand

SCHOLARLY PAPERS

26

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9

CROSSREF CITATIONS

1

Scholarly Papers (26)

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1.

Exploring the Role of Influencers and Customer Engagement on Purchase Intention in TikTok Live Streaming Shopping

Lin, Q. & Nuangjamnong, C. (2022). Exploring the Role of Influencers and Customer Engagement on Purchase Intention in TikTok Live Streaming Shopping. International Journal of Social Sciences and Humanities Invention. 9(12), 7469-7498. https://doi.org/10.18535/ijsshi/v9i012.04
Number of pages: 26 Posted: 11 Dec 2022 Last Revised: 30 Jan 2023
Qianyu Lin and Chompu Nuangjamnong
Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 1,835 (18,379)

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TikTok Live streaming shopping, customer trust, customer engagement, influencers’ credibility, purchase intention.

2.

The Factors Affecting Consumer Traits, Online Marketing Tools in Impulsive Buying Behavior of Online Fashion Stores, Bangkok, Thailand

AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5261; https://doi.org/10.14456/augsbejr.2021.1
Number of pages: 14 Posted: 22 Dec 2021
Matee Sritanakorn and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 1,762 (19,526)
Citation 1

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Ideal self-congruence, fashion consciousness, online platform quality, online sales promotion, impulsive buying

3.

The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok

Number of pages: 19 Posted: 23 Nov 2021
Rico Munamba and Chompu Nuangjamnong
Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 1,562 (23,507)

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green marketing mix, green product, green brand knowledge, green attitude, purchase intention

4.

Factors Influencing Customer Satisfaction and Behavioral Intention for Fast-Casual Restaurants (A Case Study in a Shopping Center, Bangkok)

Number of pages: 22 Posted: 10 Mar 2021
Thanathon Kaewmahaphinyo, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 1,176 (35,642)

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behavioral intention, food quality, perceived value, physical environment quality, satisfaction, service quality

5.

The Impact of Consumers’ Satisfaction and Repurchase Intention on E-Commerce Platform: A Case Study of The Top Three E-Commerce in Bangkok

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020): AU Virtual International Conference 2020 http://www.assumptionjournal.au.edu/index.php/icesde/article/view/4987
Number of pages: 15 Posted: 07 May 2022
Chonthicha Khanijoh, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University of Thailand, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 906 (51,550)

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Consumers’ Satisfaction, Perceived Brand Popularity, Perceived Innovativeness, Perceived Value, Platform Quality, Repurchase Intention

6.

The COVID-19 Epidemic with Employees’ Job Satisfaction and Performance on Work from Home during Lockdown in Bangkok

Psychology and Education Journal, 59(1), 2022, 416-437. http://psychologyandeducation.net/pae/index.php/pae/article/view/7194
Number of pages: 21 Posted: 10 Mar 2022
Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 769 (64,406)
Citation 1

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Work from Home, Work Motivation, Work Environment, COVID-19, Employee Commitment, Job Involvement, Job Performance, Job Satisfaction

7.

Factors Influencing Teenager’s Perception on Food Quality and Service Quality at Drive Thru Fast Food Restaurants in Bangkok: Case Study of Thai Teenager’s in Bangkok

Number of pages: 15 Posted: 10 Mar 2021
Natnaphinpapha Hongsrimuang, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 541 (100,733)
Citation 1

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Food Quality, Service Quality, Physical Environment Quality, Perception of Teenage Behavior, Drive thru fast food.

8.

An Influence of Advertising on Consumer-based Brand Loyalty: A Case Study on a Sports Shoe Brand in Bhopal India

AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5298; DOI: https://doi.org/10.14456/augsbejr.2021.3
Number of pages: 11 Posted: 22 Dec 2021
Ayush Bisen and Chompu Nuangjamnong
Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 502 (110,409)

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Advertisement, Brand Loyalty, Brand Trust, Perceived Quality, Sportswear Business

9.

Factors Influencing Consumer Purchasing Decision of Used Car Insurance in Bangkok

Number of pages: 10 Posted: 10 Mar 2021
Warodom Techasurin, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 427 (133,570)
Citation 1

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Purchasing decision, Car insurance, Brand, Price

10.

Effects of Service Quality that Leads to Word of Mouth (WOM) A Case Study of Coffee Shop in Bangkok, Thailand

Number of pages: 11 Posted: 09 Mar 2021 Last Revised: 24 Mar 2021
Nantikarn Padungyos, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 354 (165,021)

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service quality, customer satisfaction, customer loyalty and word of mouth (WOM)

11.

Factors of Relative Advantage and Social Influence toward Intention to Use of M-Banking: A Case Study of Commercial Bank

Number of pages: 7 Posted: 10 Mar 2021
Tan Booranapim, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 276 (214,721)
Citation 1

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relative advantage, social influence, intention to use, m-banking, commercial bank

12.

The Influencing Factors in Cambodian Facebook Users toward Intention to Use Social Media (Facebook) for Travel Decision Making

Number of pages: 11 Posted: 10 Mar 2021
Huyshang Ly, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 274 (216,363)
Citation 1

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Perceived Trust, Perceived Enjoyment, Perceived Usefulness, Social Capital, Intention to use, Facebook, Travel, Decision-making

13.

Influencing Factors of Consumer Behavior thru Online Streaming Shopping in Entertaining Marketing

Graduate School of Business and Advanced Technology Management 2/2021
Number of pages: 14 Posted: 29 Nov 2021 Last Revised: 02 Dec 2021
Huang Jia Hua and Chompu Nuangjamnong
Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 256 (231,398)

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Marketing, Trust, Consumer behavior, Commitment, Satisfaction, Purchase intention

14.

The Affecting Factors of the Online Shopping Behavior of Agricultural Products in Inner Mongolia on e-Commerce - A Case Study of the Douyin Platform

The BSSS conference 2023; One-Day Hybrid International Conference on Resurgence of Economy Post COVID-19 the Next Normal (27th March 2023) -- https://bsssiaserp.com/Conference/index
Number of pages: 22 Posted: 15 May 2023
Hongyu Liu, Kitikorn Dowpiset and Chompu Nuangjamnong
Assumption University - Graduate School of Business, Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 245 (241,598)

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Perceived ease of use, Trust of Douyin, Word of mouth, Incentives, Market factors, Agricultural products

15.

Motives for Inward Foreign Direct Investment into Thailand: A Quantitative Analysis

AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5416; https://doi.org/10.14456/augsbejr.2021.8
Number of pages: 13 Posted: 22 Dec 2021
Julian Janda and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 243 (243,573)

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Foreign Direct Investment (FDI), Motives, Determinants, Inward, Thailand, Location Choice

16.

Influencing Factors of User Satisfaction of Short Video Social Media on Douyin Platform

The BSSS conference 2023; One-Day Hybrid International Conference on Resurgence of Economy Post COVID-19 the Next Normal (27th March 2023) -- https://bsssiaserp.com/Conference/index
Number of pages: 14 Posted: 15 May 2023
Junrong Li, Kitikorn Dowpiset and Chompu Nuangjamnong
Assumption University - Graduate School of Business, Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 240 (246,642)

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perceived quality, expected confirmation, perceived value, Customer satisfaction, short video social media

17.

Exploring the Impact of Digital Marketing and Services on Hotel Performance

Number of pages: 18 Posted: 18 Jan 2024
Likasit Luxamimongkolchai and Chompu Nuangjamnong
Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 218 (270,165)

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Hospitality; Hotel Performance; Service Quality Performance; Digital Marketing; Customer satisfaction; Hotel’s Platform

18.

Major Factors Influencing Watching Game Streaming in Thailand: A Case Study of Multiplayers Online Battle Arena (MOBA) Game and What Motivates People Spectating Their Play

Number of pages: 17 Posted: 10 Mar 2021
Chayanont Komutanont, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 208 (282,324)
Citation 1

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Game Streaming, Watching Intention, Sex appeal, Humor appeal, Interactivity, Skills of the players, MOBA game, online Streaming, Game Streamers

19.

Social Media Marketing Activities Influencing Brand Equity and Buying Commitment towards Customer Response in the Luxury Hotel Industry

Number of pages: 14 Posted: 06 Jul 2022
Julian Janda, Tzvetan Mitchev and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 192 (303,703)

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Social Media Marketing Activities, Trends, Entertainment, Buying Commitment, Brand Equity

20.

The Influence Factors that Affect Employee Retention (A Case Study in One of the Tops Electricity Organization in Thailand)

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020) published 2021; http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5021
Number of pages: 9 Posted: 10 May 2022
Supitcha Panich, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University - Graduate School of Business, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 173 (333,428)

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Organizational Culture, Job satisfaction, Organizational Commitment, Employee Retention, State Enterprise in Thailand

21.

Factors Affecting Customer Loyalty towards Hearty Heart Cosmetics: A Case Study Local Brand in Yangon, Myanmar

International Research E-Journal on Business and Economics; Vol. 6 No. 1 (2021): International Research E-Journal on Business and Economics, by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/aumitjournal/article/view/5315
Number of pages: 21 Posted: 22 Dec 2021
Sint Sint SOE and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 131 (418,587)

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perceived value, customer satisfaction, service quality, brand image, customer loyalty, trust, customer intimacy, local cosmetic brand

22.

The Impact of Risk Perception on Customer Purchase Intention in e-Commerce Platform

Li, J., & Nuangjamnong, C. (2022). The Impact of Risk Perception on Customer Purchase Intention in e-Commerce Platform. International Journal of Social Sciences and Humanities Invention, 9(12), 7499–7522. https://doi.org/10.18535/ijsshi/v9i012.05
Number of pages: 20 Posted: 11 Dec 2022 Last Revised: 18 Dec 2022
Jingyao Li and Chompu Nuangjamnong
Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 128 (425,981)

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customer perceived CKM tool risk, social risk, product risk, delivery risk, customer purchase intention

23.

Factors Impacting the Continued Use of Social Media: A Case Study of Senior Citizens in Bangkok

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era, Vol. 1 No. 1 (2020): AU Virtual International Conference 2020 http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5050
Number of pages: 10 Posted: 09 May 2022
Yanisa Deeananlarp, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University of Thailand, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 127 (428,545)

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Utilitarian benefits, Hhedonic benefits, user satisfaction, continued use, social media, senior citizen

24.

Experts and Customer’s Insights on Purchasing Considerations: A Case of Fabric Curtain Products in Thailand

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era, Vol. 1 No. 1 (2020) published in 2021; http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5022
Number of pages: 15 Posted: 10 May 2022
Prariprat Sukhumalanon, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University - Graduate School of Business, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 108 (483,716)

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Price, Product Description, Purchase Intention, Sale Promotion, Service Quality, and Store Image Perception

25.

Quality of Work: Key Factors on Employee

Number of pages: 8 Posted: 10 Mar 2021
Tiyaporn Chinrungrot, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 66 (651,590)

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Organizational Support, Job Satisfaction, Positive Emotion, Employee Performance

26.

Understanding Payment Transaction Behavior of Social Media Users: An Empirical Study on WeChat

The BSSS conference 2023; One-Day Hybrid International Conference on Resurgence of Economy Post COVID-19 the Next Normal (27th March 2023) -- https://bsssiaserp.com/Conference/index
Number of pages: 17 Posted: 15 May 2023
Sen Zong, Kitikorn Dowpiset and Chompu Nuangjamnong
Assumption University - Graduate School of Business, Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 63 (666,854)

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Mobile Payment; WeChat Payment Behavior; User; Willingness to Pay; Payment Behavior