Chompu Nuangjamnong

Graduate School of Business and Advanced Technology Management, Assumption University of Thailand

Lecturer

Bangkok

Thailand

SCHOLARLY PAPERS

23

DOWNLOADS
Rank 30,396

SSRN RANKINGS

Top 30,396

in Total Papers Downloads

2,353

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (23)

1.

The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok

Number of pages: 19 Posted: 23 Nov 2021
Rico Munamba and Chompu Nuangjamnong
Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 475 (86,065)

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green marketing mix, green product, green brand knowledge, green attitude, purchase intention

2.

The Factors Affecting Consumer Traits, Online Marketing Tools in Impulsive Buying Behavior of Online Fashion Stores, Bangkok, Thailand

AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5261; https://doi.org/10.14456/augsbejr.2021.1
Number of pages: 14 Posted: 22 Dec 2021
Matee Sritanakorn and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 380 (110,707)

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Ideal self-congruence, fashion consciousness, online platform quality, online sales promotion, impulsive buying

3.

The COVID-19 Epidemic with Employees’ Job Satisfaction and Performance on Work from Home during Lockdown in Bangkok

Psychology and Education Journal, 59(1), 2022, 416-437. http://psychologyandeducation.net/pae/index.php/pae/article/view/7194
Number of pages: 21 Posted: 10 Mar 2022
Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 283 (151,755)

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Work from Home, Work Motivation, Work Environment, COVID-19, Employee Commitment, Job Involvement, Job Performance, Job Satisfaction

4.

Factors Influencing Customer Satisfaction and Behavioral Intention for Fast-Casual Restaurants (A Case Study in a Shopping Center, Bangkok)

Number of pages: 22 Posted: 10 Mar 2021
Thanathon Kaewmahaphinyo, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 232 (184,485)

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behavioral intention, food quality, perceived value, physical environment quality, satisfaction, service quality

5.

Factors Influencing Teenager’s Perception on Food Quality and Service Quality at Drive Thru Fast Food Restaurants in Bangkok: Case Study of Thai Teenager’s in Bangkok

Number of pages: 15 Posted: 10 Mar 2021
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 149 (272,023)
Citation 1

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Food Quality, Service Quality, Physical Environment Quality, Perception of Teenage Behavior, Drive thru fast food.

6.

Factors Affecting Customer Loyalty towards Hearty Heart Cosmetics: A Case Study Local Brand in Yangon, Myanmar

International Research E-Journal on Business and Economics; Vol. 6 No. 1 (2021): International Research E-Journal on Business and Economics, by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/aumitjournal/article/view/5315
Number of pages: 21 Posted: 22 Dec 2021
Sint Sint SOE and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 123 (315,166)

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perceived value, customer satisfaction, service quality, brand image, customer loyalty, trust, customer intimacy, local cosmetic brand

7.

An Influence of Advertising on Consumer-based Brand Loyalty: A Case Study on a Sports Shoe Brand in Bhopal India

AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5298; DOI: https://doi.org/10.14456/augsbejr.2021.3
Number of pages: 11 Posted: 22 Dec 2021
Ayush Bisen and Chompu Nuangjamnong
Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 105 (351,719)

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Advertisement, Brand Loyalty, Brand Trust, Perceived Quality, Sportswear Business

8.

Major Factors Influencing Watching Game Streaming in Thailand: A Case Study of Multiplayers Online Battle Arena (MOBA) Game and What Motivates People Spectating Their Play

Number of pages: 17 Posted: 10 Mar 2021
Chayanont Komutanont, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 101 (360,814)
Citation 1

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Game Streaming, Watching Intention, Sex appeal, Humor appeal, Interactivity, Skills of the players, MOBA game, online Streaming, Game Streamers

9.

The Influencing Factors in Cambodian Facebook Users toward Intention to Use Social Media (Facebook) for Travel Decision Making

Number of pages: 11 Posted: 10 Mar 2021
Huyshang Ly, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 82 (410,259)
Citation 1

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Perceived Trust, Perceived Enjoyment, Perceived Usefulness, Social Capital, Intention to use, Facebook, Travel, Decision-making

10.

Effects of Service Quality that Leads to Word of Mouth (WOM) A Case Study of Coffee Shop in Bangkok, Thailand

Number of pages: 11 Posted: 09 Mar 2021 Last Revised: 24 Mar 2021
Nantikarn Padungyos, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 78 (422,306)

Abstract:

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service quality, customer satisfaction, customer loyalty and word of mouth (WOM)

11.

Factors Influencing Consumer Purchasing Decision of Used Car Insurance in Bangkok

Number of pages: 10 Posted: 10 Mar 2021
Warodom Techasurin, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 70 (448,046)

Abstract:

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Purchasing decision, Car insurance, Brand, Price

12.

The Impact of Consumers’ Satisfaction and Repurchase Intention on E-Commerce Platform: A Case Study of The Top Three E-Commerce in Bangkok

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020): AU Virtual International Conference 2020 http://www.assumptionjournal.au.edu/index.php/icesde/article/view/4987
Number of pages: 15 Posted: 07 May 2022
Chonthicha Khanijoh, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University of Thailand, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 67 (458,382)

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Consumers’ Satisfaction, Perceived Brand Popularity, Perceived Innovativeness, Perceived Value, Platform Quality, Repurchase Intention

13.

Factors of Relative Advantage and Social Influence toward Intention to Use of M-Banking: A Case Study of Commercial Bank

Number of pages: 7 Posted: 10 Mar 2021
Tan Booranapim, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 45 (548,624)

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relative advantage, social influence, intention to use, m-banking, commercial bank

14.

Influencing Factors of Consumer Behavior thru Online Streaming Shopping in Entertaining Marketing

Graduate School of Business and Advanced Technology Management 2/2021
Number of pages: 14 Posted: 29 Nov 2021 Last Revised: 02 Dec 2021
Huang Jia Hua and Chompu Nuangjamnong
Assumption University - Graduate School of Business and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 44 (553,489)

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Marketing, Trust, Consumer behavior, Commitment, Satisfaction, Purchase intention

15.

Social Media Marketing Activities Influencing Brand Equity and Buying Commitment towards Customer Response in the Luxury Hotel Industry

Number of pages: 14 Posted: 06 Jul 2022
Julian Janda, Tzvetan Mitchev and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 33 (624,793)

Abstract:

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Social Media Marketing Activities, Trends, Entertainment, Buying Commitment, Brand Equity

16.

The Influence Factors that Affect Employee Retention (A Case Study in One of the Tops Electricity Organization in Thailand)

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era Vol. 1 No. 1 (2020) published 2021; http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5021
Number of pages: 9 Posted: 10 May 2022
Supitcha Panich, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University - Graduate School of Business, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 28 (644,163)

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Organizational Culture, Job satisfaction, Organizational Commitment, Employee Retention, State Enterprise in Thailand

17.

Motives for Inward Foreign Direct Investment into Thailand: A Quantitative Analysis

AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/5416; https://doi.org/10.14456/augsbejr.2021.8
Number of pages: 13 Posted: 22 Dec 2021
Julian Janda and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 24 (672,635)

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Foreign Direct Investment (FDI), Motives, Determinants, Inward, Thailand, Location Choice

18.

Experts and Customer’s Insights on Purchasing Considerations: A Case of Fabric Curtain Products in Thailand

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era, Vol. 1 No. 1 (2020) published in 2021; http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5022
Number of pages: 15 Posted: 10 May 2022
Prariprat Sukhumalanon, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University - Graduate School of Business, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 11 (782,134)

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Price, Product Description, Purchase Intention, Sale Promotion, Service Quality, and Store Image Perception

19.

Quality of Work: Key Factors on Employee

Number of pages: 8 Posted: 10 Mar 2021
Tiyaporn Chinrungrot, Chompu Nuangjamnong and Kitikorn Dowpiset
affiliation not provided to SSRN, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 10 (791,805)

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Organizational Support, Job Satisfaction, Positive Emotion, Employee Performance

20.

Factors Impacting the Continued Use of Social Media: A Case Study of Senior Citizens in Bangkok

AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era, Vol. 1 No. 1 (2020): AU Virtual International Conference 2020 http://www.assumptionjournal.au.edu/index.php/icesde/article/view/5050
Number of pages: 10 Posted: 09 May 2022
Yanisa Deeananlarp, Chompu Nuangjamnong and Kitikorn Dowpiset
Assumption University of Thailand, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Assumption University - Graduate School of Business
Downloads 8 (811,864)

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Utilitarian benefits, Hhedonic benefits, user satisfaction, continued use, social media, senior citizen

21.

Factors Affecting Customer Satisfaction and Customer Loyalty toward Myanmar Green Tea

Number of pages: 20
Margaret Mary and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 3

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Quality of tea, Price, Health concern, Perceived value, Customer Satisfaction, Customer loyalty

22.

The Influencing Factors of Green Product Quality and Price on Green Customer Satisfaction and Loyalty: A Case Study of Fashion Industry

Number of pages: 16
Marine Creignou and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 1

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Green Consumerism, Fashion Industry, Green Customer Satisfaction, Green Customer Loyalty, Green Product Quality, Green Product Price

23.

Factors Affecting Customer Trust and Customer Loyalty in The Online Shopping: A case study of popular platform in Thailand

Number of pages: 23
Phoomrapee Tuyapala and Chompu Nuangjamnong
Graduate School of Business and Advanced Technology Management, Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
Downloads 1

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Online shopping, Brand image, Customer satisfaction, Usefulness, Convenience, Trust, Customer loyalty