Department Finance, Banking and Insurance, Zaporizhzhia National University, Zaporizhzhia, Ukraine, Department of Marketing, Vasyl' Stus Donetsk National University, Vinnytsia, Ukraine, Department of Journalism and Advertising, Kiev National University of Trade and Economics, Kyiv, Ukraine, Department of Journalism and Advertising, Kyiv National University of Trade and Economics, Kyiv, Ukraine, Department of Marketing, Kyiv National University of Trade and Economics, Kyiv, Ukraine and Department of Journalism and Advertising, Kyiv National University of Trade and Economics, Kyiv, Ukraine