Dr. P. Balaji

Assistant Professor, P.G and Research Department of Commerce, Guru Nanak College (Autonomous), Chennai, Tamil Nadu, India

G.T.B. Nagar

Mumbai, Maharashtra 400 037

India

SCHOLARLY PAPERS

2

DOWNLOADS

54

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Influence of Smart Phone and Internet Usage Factors on Social Media Usage – A Morphological Study

International Journal of Management, 11(8), 2020, pp. 163-172
Number of pages: 10 Posted: 12 Dec 2020
Dr. M. Suresh, Dr. P. Balaji and P.M. Rameshkumar
Assistant Professor, P.G and Research Department of Commerce, The Quaide Milleth College for Men, Medavakkam, Chennai, Tamil Nadu, India, Assistant Professor, P.G and Research Department of Commerce, Guru Nanak College (Autonomous), Chennai, Tamil Nadu, India and Guest Lecturer, Department of Corporate Secretaryship, D.G Vaishnav College, Arumbakkam, Chennai, Tamil Nadu, India
Downloads 30 (661,500)

Abstract:

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Social Media, Internet, Smart Phone, Correspondence Analysis and Experience

2.

Dominant Groups and Differences in Smart Phone and Internet Usage: A Discriminant Analysis Approach

International Journal of Management, 11 (4), 2020, pp. 305-315.
Number of pages: 11 Posted: 09 Jun 2020
Dr. M. Suresh, Dr. P. Balaji and P. M. Rameshkumar
Assistant Professor, P.G and Research Department of Commerce, The Quaide Milleth College for Men, Medavakkam, Chennai, Tamil Nadu, India, Assistant Professor, P.G and Research Department of Commerce, Guru Nanak College (Autonomous), Chennai, Tamil Nadu, India and Guest Lecturer, Department of Corporate Secretaryship, D G Vaishnav College (Autonomous), Chennai, Tamil Nadu, India
Downloads 24 (705,605)
Citation 1

Abstract:

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Smart Phone, Internet, College Students, Usage Groups and Discriminant Analysis