Mainak Sarkar

ESSEC Business School

3 Avenue Bernard Hirsch

CS 50105 CERGY

CERGY, CERGY PONTOISE CEDEX 95021

France

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Scholarly Papers (1)

1.

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

Number of pages: 43 Posted: 09 Jun 2020
Mainak Sarkar and Arnaud De Bruyn
ESSEC Business School and ESSEC Business School
Downloads 622 (82,637)
Citation 4

Abstract:

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Long-short term memory neural network (LSTM), Recurrent neural network (RNN), Feature engineering, Response model, Panel data, Direct marketing