Jeeyun Oh

The University of Texas at Austin

Assistant Professor

United States

SCHOLARLY PAPERS

1

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6

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Scholarly Papers (1)

1.

Interactive Music for Multisensory E-Commerce: The Moderating Role of Online Consumer Involvement in Experiential Value, Cognitive Value, and Purchase Intention

Number of pages: 62 Posted: 10 Jun 2020
Cornell University, The University of Texas at Austin and University of Texas at Austin
Downloads 6 (656,442)

Abstract:

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Online Consumer Behavior, E-Commerce, Branding, Music, Sensory Marketing, Consumer Behavior, Marketing, Psychology