Simon Ejdemyr

Facebook, Marketing Science Research

Menlo Park, CA 94025

United States

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Scholarly Papers (1)

1.

Experimentation and Performance in Advertising: An Observational Survey of Firm Practices on Facebook

Expert Systems with Applications, Forthcoming
Number of pages: 42 Posted: 18 Jun 2020
Julian Runge, Steven Geinitz and Simon Ejdemyr
Humboldt University of Berlin - School of Business and Economics, Facebook, Marketing Science Research and Facebook, Marketing Science Research
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Citation 2

Abstract:

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Firm experimentation, exploration, online advertising, organizational learning, reinforcement learning