Jagdish Agrawal

California State University, East Bay

25800 Carlos Bee Boulevard

Hayward, CA California 94542

United States

SCHOLARLY PAPERS

4

DOWNLOADS

400

CITATIONS
Rank 12,106

SSRN RANKINGS

Top 12,106

in Total Papers Citations

33

Scholarly Papers (4)

1.

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Agrawal, Jagdish and Kamakura, Wagner A., The Economic Worth of Celebrity Endorsers: An Event Study Analysis, Journal of Marketing (1995).
Number of pages: 7 Posted: 14 Apr 2014
Jagdish Agrawal and Wagner A. Kamakura
California State University, East Bay and Rice University
Downloads 87 (100,006)
Citation 18

Abstract:

2.

Country of Origin: A Competitive Advantage?

Intern. J. of Research in Marketing 16 1999. 255-267
Number of pages: 13 Posted: 15 Feb 2014
Jagdish Agrawal and Wagner A. Kamakura
California State University, East Bay and Rice University
Downloads 47 (249,789)
Citation 2

Abstract:

Country of origin, Meta-analysis, Hedonic regression, Competitive advantage, Objective quality of brands

3.

Concomitant Variable Latent Class Models for Conjoint Analysis

Kamakura, Wagner A., Wedel, Michel and Agrawal, Jagdish, Concomitant Variable Latent Class Models for Conjoint Analysis, International Journal of Research in Marketing, 11 (1994), Robert H. Smith School Research Paper No. RHS 2424863
Number of pages: 14 Posted: 14 Apr 2014
Wagner A. Kamakura, Michel Wedel and Jagdish Agrawal
Rice University, University of Maryland - Robert H. Smith School of Business, Marketing Department and California State University, East Bay
Downloads 23 (349,620)
Citation 5

Abstract:

4.

Measuring Market Efficiency and Welfare Loss

Journal of Consumer Research, Vol. 15, No. 3, 1988
Number of pages: 14 Posted: 26 Apr 2014
Wagner A. Kamakura, Brian T. Ratchford and Jagdish Agrawal
Rice University, University of Texas at Dallas and California State University, East Bay
Downloads 13 (470,382)
Citation 8

Abstract: