Avinandan Mukherjee

Clayton State University - University System of Georgia

Dean

College of Business

2000 Clayton State Boulevard

Morrow, GA Metro Atlanta Area 30260

United States

Montclair State University - School of Business

Professor, Department of Marketing

Partridge Hall

School of Business

Montclair, NJ New Jersey 07043

United States

Rutgers Business School

Adjunct Executive MBA Professor

Janice H. Levin Bldg., Room 121

94 Rockafeller Road

Piscataway, NJ 08854-8054

United States

SCHOLARLY PAPERS

28

DOWNLOADS
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3,110

SSRN CITATIONS
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Top 12,780

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Scholarly Papers (28)

1.

The Internationalization of Indian Pharmaceutical Firms: A Comparison of Entry Mode Theories

Number of pages: 11 Posted: 01 Feb 2013
Avinandan Mukherjee
Clayton State University - University System of Georgia
Downloads 274 (111,175)

Abstract:

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Internationalization process, Entry Mode, Indian firms, Pharmaceutical Firms, International Business, International Marketing, Pharmaceutical Business

2.

Determinants of Brand Equity in Business-to-Consumer Services

Number of pages: 4 Posted: 28 Oct 2012
Avinandan Mukherjee, Prem Shamdasani and Yam Limbu
Clayton State University - University System of Georgia, National University of Singapore (NUS) - NUS Business School and Montclair State University
Downloads 270 (112,852)

Abstract:

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services, brand equity

3.

A Model of Trust in Online Relationship Banking

The International Journal of Bank Marketing; 2003; 21, 1; ProQuest Central pg. 5
Posted: 16 Nov 2012
Avinandan Mukherjee and Prithwiraj Nath
Clayton State University - University System of Georgia and XLRI Jamshedpur
Downloads 267 (114,153)
Citation 20

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Internet, Banking, Trust, Commitment, Modelling, India

4.

Resource, Service Quality and Performance Triad: A Framework for Measuring Efficiency of Banking Services

Journal of the Operational Research Society, Vol. 54, No. 7, pp. 723-735, 2003
Number of pages: 13 Posted: 16 Oct 2012
Avinandan Mukherjee, Prithwiraj Nath and Manabendra Nath Pal
Clayton State University - University System of Georgia, University of East Anglia (UEA) - Norwich Business School and Indian Institute of Management (IIM), Calcutta
Downloads 264 (115,547)

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data envelopment analysis, banking, service quality, efficiency, performance

5.

Insights into the Indian Call Centre Industry: Can Internal Marketing Help Tackle High Employee Turnover?

Journal of Services Marketing, Vol. 23, No. 5, pp. 351-362.
Number of pages: 12 Posted: 03 Nov 2012
Pawan Budhwar, Arup Varma, Neeru Malhotra and Avinandan Mukherjee
Aston University, Loyola University of Chicago, Aston University - Aston Business School and Clayton State University - University System of Georgia
Downloads 197 (153,994)

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call centres, employees, employee turnover, internal marketing, India, human resource management

6.

Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory

European Journal of Marketing, Vol. 41, No. 9/10, pp. 1173-1202
Number of pages: 30 Posted: 11 Oct 2012 Last Revised: 13 Oct 2012
Avinandan Mukherjee and Prithwiraj Nath
Clayton State University - University System of Georgia and University of East Anglia (UEA) - Norwich Business School
Downloads 184 (164,747)

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Trust, Electronic commerce, Retailing, Mathematical modelling

7.

Does Role Clarity Explain Employee-Perceived Service Quality? A Study of Antecedents and Consequences in Call Centres

International Journal of Service Industry Management, Vol. 17, No. 5, 2006, pp. 444-473
Number of pages: 30 Posted: 12 Oct 2012
Avinandan Mukherjee and Neeru Malhotra
Clayton State University - University System of Georgia and DAV Institute of Engineering and Technology
Downloads 158 (187,266)

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Customer service quality, Call centres, Employee attitudes, United Kingdom

8.

Performance Benchmarking and Strategic Homogeneity of Indian Banks

International Journal of Bank Marketing, Vol. 20, No. 3, pp. 122-139, 2002
Number of pages: 18 Posted: 13 Oct 2012
Avinandan Mukherjee, Prithwiraj Nath and Manabendra Pal
Clayton State University - University System of Georgia, University of East Anglia (UEA) - Norwich Business School and affiliation not provided to SSRN
Downloads 147 (198,752)

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Performance measurement, Benchmarking, Data envelopment analysis, Banks, India

9.

I Am, Ergo I Shop: Does Store Image Congruity Explain Shopping Behaviour of Chinese Consumers?

Journal of Marketing Management, Vol. 23, No. 5-6, pp. 443-460, 2007
Number of pages: 18 Posted: 16 Oct 2012
Hongwei He and Avinandan Mukherjee
affiliation not provided to SSRN and Clayton State University - University System of Georgia
Downloads 142 (204,401)

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Self-congruity, Customer Satisfaction, Perceived Value, Customer Loyalty

10.

The Effects of Merchandise Coordination and Juxtaposition on Consumers’ Product Evaluation and Purchase Intention in Store-Based Retailing

Journal of Retailing 81 (3, 2005) 231-250
Number of pages: 20 Posted: 13 Oct 2012
Shun Lam and Avinandan Mukherjee
affiliation not provided to SSRN and Clayton State University - University System of Georgia
Downloads 125 (226,072)

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Merchandise coordination, Juxtaposition, Retailing

11.

Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-Service Internet Technologies

Service Industries Journal, Vol. 28, No. 1, pp. 117-138, January 2008
Number of pages: 23 Posted: 03 Nov 2012
Prem Shamdasani, Avinandan Mukherjee and Neeru Malhotra
National University of Singapore (NUS) - NUS Business School, Clayton State University - University System of Georgia and Aston University - Aston Business School
Downloads 118 (236,079)

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self-service, internet technologies, service quality, antecedents, consequences

12.

Analysis of the Predictors of Environmentally Sensitive Behavior

International Journal of Data Analysis and Information Systems, Vol. 4, No. 1, pp. 55-67, 2012
Number of pages: 13 Posted: 13 Oct 2012
Avinandan Mukherjee and Naz Onel
Clayton State University - University System of Georgia and Montclair State University
Downloads 116 (239,011)

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Environmentally Sensitive Behavior, Socioeconomic Status, Age, Gender, Environmental Values

13.

Analysing the Commitment - Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches

Journal of Marketing Management, Vol. 19, No. 9, pp. 941-971, 2003
Number of pages: 31 Posted: 16 Oct 2012
Neeru Malhotra and Avinandan Mukherjee
DAV Institute of Engineering and Technology and Clayton State University - University System of Georgia
Downloads 98 (268,744)

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14.

New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory

International Studies of Management & Organization, Vol. 37, No. 4 (Winter), pp. 3-19, 2007-2008
Number of pages: 17 Posted: 16 Oct 2012
Avinandan Mukherjee and John M. T. Balmer
Clayton State University - University System of Georgia and University of Bradford - School of Management
Downloads 94 (276,096)

Abstract:

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corporate brand management, brand, marketing

15.

Identification of Linkage between Strategic Group and Performance of Indian Commercial Banks: A Combined Approach Using DEA and Co-Plot

International Journal of Digital Accounting Research, Vol. 1, No. 2, pp. 125-152, 2001
Number of pages: 28 Posted: 16 Oct 2012
Prithwiraj Nath, Avinandan Mukherjee and Manabendra Nath Pal
XLRI Jamshedpur, Clayton State University - University System of Georgia and Indian Institute of Management (IIM), Calcutta
Downloads 88 (287,921)

Abstract:

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Co-plot, DEA, Efficiency, Indian banking, Strategic group

16.

An Empirical Assessment of Comparative Approaches to Service Quality Measurement

Journal of Services Marketing, Vol. 19, No. 3, pp. 174-184, 2005
Number of pages: 11 Posted: 13 Oct 2012
Avinandan Mukherjee and Prithwiraj Nath
Clayton State University - University System of Georgia and University of East Anglia (UEA) - Norwich Business School
Downloads 79 (307,486)

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Customer services quality, Quality management, Gap analysis, SERVQUAL, Quality assessment

17.

Corporate Identity and Consumer Marketing: A Process Model and Research Agenda

Journal of Marketing Communications, Vol. 15, No. 1, pp. 1-16, 2009
Number of pages: 28 Posted: 13 Oct 2012
Hongwei He and Avinandan Mukherjee
affiliation not provided to SSRN and Clayton State University - University System of Georgia
Downloads 74 (319,455)

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Corporate identity, consumer marketing, process model, research agenda

18.

Value Creation in Virtual Communities: The Case of a Healthcare Web Site

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2, No.4, pp. 321-337, 2008
Number of pages: 17 Posted: 03 Nov 2012
Ram Misra, Avinandan Mukherjee and Richard Peterson
Montclair State University - School of Business, Clayton State University - University System of Georgia and Montclair State University - School of Business
Downloads 68 (334,646)

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Internet, Communities, Health services, Networking, Group discussion

19.

E-Healthcare: An Analysis of Key Themes in Research

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 1, No. 4, pp. 349-363, 2007
Number of pages: 15 Posted: 03 Nov 2012
Avinandan Mukherjee and John Duncan McGinnis
Clayton State University - University System of Georgia and Montclair State University
Downloads 62 (351,022)

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Health services, Communication technologies, Customer relations, Privacy

20.

A System Dynamic Model of Management of a Television Game Show

Journal of Modelling in Management, Vol. 1, No. 2, pp. 95-115, 2006
Number of pages: 21 Posted: 13 Oct 2012
Avinandan Mukherjee and Rahul Roy
Clayton State University - University System of Georgia and affiliation not provided to SSRN
Downloads 59 (359,744)

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Entertainment, Television, Modelling, Simulation, Brands

21.

Company Identity and Marketing: An Integrative Framework

Journal of Marketing Theory and Practice, Vol. 16, No. 2 (spring 2008), pp. 111-125
Number of pages: 15 Posted: 12 Oct 2012
Avinandan Mukherjee and Hongwei He
Clayton State University - University System of Georgia and affiliation not provided to SSRN
Downloads 50 (388,482)

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Company Identity, Marketing, Integrative Framework

22.

Does Data Warehouse End-User Metadata Add Value?

Communications of the ACM, Vol. 50, No. 11 (November 2007), pp. 70-77
Number of pages: 8 Posted: 14 Oct 2012 Last Revised: 27 Oct 2012
Neil Foshay and Avinandan Mukherjee
affiliation not provided to SSRN and Clayton State University - University System of Georgia
Downloads 47 (398,735)

Abstract:

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Data warehouse, metadata

23.

What Gets Published in Healthcare Journals? A Key Theme Identification Approach

Number of pages: 12 Posted: 31 Jan 2013
Avinandan Mukherjee and Kyungwon Lee
Clayton State University - University System of Georgia and Montclair State University
Downloads 39 (428,656)

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Healthcare Research, Key themes, Literature Review

24.

Advances in Telemedicine: A Multimedia-Based Texture Recognition Diagnostic System

Business and Health Administration Association (BHAA) Conference held in Chicago, Illinois, USA, March 2009
Number of pages: 11 Posted: 30 Jan 2013
Avinandan Mukherjee and Ranjan Parekh
Clayton State University - University System of Georgia and Jadavpur University
Downloads 36 (440,892)

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Healthcare, Telemedicine, Diagnostic system, Multimedia

25.

Power Perceptions and Modes of Complaining in Higher Education

Service Industries Journal, Vol. 29, No. 11, pp. 1615-1633, 2009
Number of pages: 20 Posted: 03 Nov 2012
Avinandan Mukherjee, Mary Beth Pinto and Neeru Malhotra
Clayton State University - University System of Georgia, Pennsylvania State University and Aston University - Aston Business School
Downloads 29 (472,535)

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power perceptions, complaining behaviour, higher education, canonical correlation

26.

Analysis of Neonatal Health in South Asia

Haider, M. and A. Mukherjee (2010), “Analysis of Neonatal Health in South Asia,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, No.1, pp. 40-59
Number of pages: 20 Posted: 29 Oct 2012
Muhiuddin Haider and Avinandan Mukherjee
affiliation not provided to SSRN and Clayton State University - University System of Georgia
Downloads 25 (493,569)

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Childbirth, Health services, South Asia, Public health, Social marketing

27.

Understanding Environmentally Sensitive Consumer Behaviour: An Integrative Research Perspective

Posted: 20 Jul 2015
Naz Onel and Avinandan Mukherjee
Montclair State University and Clayton State University - University System of Georgia

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Affect, Environmentally sensitive behaviour, Theory of planned behaviour

28.

Franchise Management: A Model of Service-Quality Interactions

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 24 Nov 2009
Avinandan Mukherjee
Clayton State University - University System of Georgia

Abstract:

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Spillover effects, Agent-to-agent interactions, Monitoring, Quality of services, Firm management, Market competition, Retail industry, Organizational structures, Franchises, Employees