Author Page for Avinandan Mukherjee

1.

A Model of Trust in Online Relationship Banking

The International Journal of Bank Marketing; 2003; 21, 1; ProQuest Central pg. 5

Posted: 16 Nov 2012

Avinandan Mukherjee and Prithwiraj Nath

Clayton State University - University System of Georgia and XLRI Jamshedpur

Downloads 575 (103,894)

Citation 24

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2.

Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory

European Journal of Marketing, Vol. 41, No. 9/10, pp. 1173-1202

Number of pages: 30 Posted: 11 Oct 2012 Last Revised: 13 Oct 2012

Avinandan Mukherjee and Prithwiraj Nath

Clayton State University - University System of Georgia and University of East Anglia (UEA) - Norwich Business School

Downloads 570 (105,035)

Citation 8

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3.

The Internationalization of Indian Pharmaceutical Firms: A Comparison of Entry Mode Theories

Number of pages: 11 Posted: 01 Feb 2013

Avinandan Mukherjee

Clayton State University - University System of Georgia

Downloads 438 (144,336)

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4.

Determinants of Brand Equity in Business-to-Consumer Services

Number of pages: 4 Posted: 28 Oct 2012

Avinandan Mukherjee, Prem Shamdasani and Yam Limbu

Clayton State University - University System of Georgia, National University of Singapore (NUS) - NUS Business School and Montclair State University

Downloads 376 (171,743)

Citation 1

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5.

Advances in Telemedicine: A Multimedia-Based Texture Recognition Diagnostic System

Business and Health Administration Association (BHAA) Conference held in Chicago, Illinois, USA, March 2009

Number of pages: 11 Posted: 30 Jan 2013

Avinandan Mukherjee and Ranjan Parekh

Clayton State University - University System of Georgia and Jadavpur University

Downloads 373 (175,426)

Citation 1

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6.

Resource, Service Quality and Performance Triad: A Framework for Measuring Efficiency of Banking Services

Journal of the Operational Research Society, Vol. 54, No. 7, pp. 723-735, 2003

Number of pages: 13 Posted: 16 Oct 2012

Avinandan Mukherjee, Prithwiraj Nath and Manabendra Nath Pal

Clayton State University - University System of Georgia, University of East Anglia (UEA) - Norwich Business School and Indian Institute of Management (IIM), Calcutta

Downloads 353 (184,147)

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7.

Insights into the Indian Call Centre Industry: Can Internal Marketing Help Tackle High Employee Turnover?

Journal of Services Marketing, Vol. 23, No. 5, pp. 351-362.

Number of pages: 12 Posted: 03 Nov 2012

Pawan Budhwar, Arup Varma, Neeru Malhotra and Avinandan Mukherjee

Aston University, Loyola University of Chicago, Aston University - Aston Business School and Clayton State University - University System of Georgia

Downloads 289 (228,460)

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8.

The Effects of Merchandise Coordination and Juxtaposition on Consumers’ Product Evaluation and Purchase Intention in Store-Based Retailing

Journal of Retailing 81 (3, 2005) 231-250

Number of pages: 20 Posted: 13 Oct 2012

Shun Lam and Avinandan Mukherjee

affiliation not provided to SSRN and Clayton State University - University System of Georgia

Downloads 271 (244,132)

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9.

Does Role Clarity Explain Employee-Perceived Service Quality? A Study of Antecedents and Consequences in Call Centres

International Journal of Service Industry Management, Vol. 17, No. 5, 2006, pp. 444-473

Number of pages: 30 Posted: 12 Oct 2012

Avinandan Mukherjee and Neeru Malhotra

Clayton State University - University System of Georgia and DAV Institute of Engineering and Technology

Downloads 270 (246,898)

Citation 1

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10.

Performance Benchmarking and Strategic Homogeneity of Indian Banks

International Journal of Bank Marketing, Vol. 20, No. 3, pp. 122-139, 2002

Number of pages: 18 Posted: 13 Oct 2012

Avinandan Mukherjee, Prithwiraj Nath and Manabendra Pal

Clayton State University - University System of Georgia, University of East Anglia (UEA) - Norwich Business School and affiliation not provided to SSRN

Downloads 219 (301,411)

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11.

I Am, Ergo I Shop: Does Store Image Congruity Explain Shopping Behaviour of Chinese Consumers?

Journal of Marketing Management, Vol. 23, No. 5-6, pp. 443-460, 2007

Number of pages: 18 Posted: 16 Oct 2012

Hongwei He and Avinandan Mukherjee

affiliation not provided to SSRN and Clayton State University - University System of Georgia

Downloads 207 (317,986)

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12.

Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-Service Internet Technologies

Service Industries Journal, Vol. 28, No. 1, pp. 117-138, January 2008

Number of pages: 23 Posted: 03 Nov 2012

Prem Shamdasani, Avinandan Mukherjee and Neeru Malhotra

National University of Singapore (NUS) - NUS Business School, Clayton State University - University System of Georgia and Aston University - Aston Business School

Downloads 204 (323,952)

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13.

E-Healthcare: An Analysis of Key Themes in Research

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 1, No. 4, pp. 349-363, 2007

Number of pages: 15 Posted: 03 Nov 2012

Avinandan Mukherjee and John Duncan McGinnis

Clayton State University - University System of Georgia and Montclair State University

Downloads 193 (339,356)

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14.

Analysis of the Predictors of Environmentally Sensitive Behavior

International Journal of Data Analysis and Information Systems, Vol. 4, No. 1, pp. 55-67, 2012

Number of pages: 13 Posted: 13 Oct 2012

Avinandan Mukherjee and Naz Onel

Clayton State University - University System of Georgia and Montclair State University

Downloads 181 (359,845)

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15.

An Empirical Assessment of Comparative Approaches to Service Quality Measurement

Journal of Services Marketing, Vol. 19, No. 3, pp. 174-184, 2005

Number of pages: 11 Posted: 13 Oct 2012

Avinandan Mukherjee and Prithwiraj Nath

Clayton State University - University System of Georgia and University of East Anglia (UEA) - Norwich Business School

Downloads 136 (458,213)

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16.

Identification of Linkage between Strategic Group and Performance of Indian Commercial Banks: A Combined Approach Using DEA and Co-Plot

International Journal of Digital Accounting Research, Vol. 1, No. 2, pp. 125-152, 2001

Number of pages: 28 Posted: 16 Oct 2012

Prithwiraj Nath, Avinandan Mukherjee and Manabendra Nath Pal

XLRI Jamshedpur, Clayton State University - University System of Georgia and Indian Institute of Management (IIM), Calcutta

Downloads 135 (461,007)

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17.

Corporate Identity and Consumer Marketing: A Process Model and Research Agenda

Journal of Marketing Communications, Vol. 15, No. 1, pp. 1-16, 2009

Number of pages: 28 Posted: 13 Oct 2012

Hongwei He and Avinandan Mukherjee

affiliation not provided to SSRN and Clayton State University - University System of Georgia

Downloads 132 (472,367)

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18.

Analysing the Commitment - Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches

Journal of Marketing Management, Vol. 19, No. 9, pp. 941-971, 2003

Number of pages: 31 Posted: 16 Oct 2012

Neeru Malhotra and Avinandan Mukherjee

DAV Institute of Engineering and Technology and Clayton State University - University System of Georgia

Downloads 129 (478,177)

Citation 2

Abstract:

19.

New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory

International Studies of Management & Organization, Vol. 37, No. 4 (Winter), pp. 3-19, 2007-2008

Number of pages: 17 Posted: 16 Oct 2012

Avinandan Mukherjee and John M. T. Balmer

Clayton State University - University System of Georgia and University of Bradford - School of Management

Downloads 125 (490,146)

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20.

Power Perceptions and Modes of Complaining in Higher Education

Service Industries Journal, Vol. 29, No. 11, pp. 1615-1633, 2009

Number of pages: 20 Posted: 03 Nov 2012

Avinandan Mukherjee, Mary Beth Pinto and Neeru Malhotra

Clayton State University - University System of Georgia, Pennsylvania State University and Aston University - Aston Business School

Downloads 122 (499,493)

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21.

Company Identity and Marketing: An Integrative Framework

Journal of Marketing Theory and Practice, Vol. 16, No. 2 (spring 2008), pp. 111-125

Number of pages: 15 Posted: 12 Oct 2012

Avinandan Mukherjee and Hongwei He

Clayton State University - University System of Georgia and affiliation not provided to SSRN

Downloads 114 (525,956)

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22.

Value Creation in Virtual Communities: The Case of a Healthcare Web Site

International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2, No.4, pp. 321-337, 2008

Number of pages: 17 Posted: 03 Nov 2012

Ram Misra, Avinandan Mukherjee and Richard Peterson

Montclair State University - School of Business, Clayton State University - University System of Georgia and Montclair State University - School of Business

Downloads 97 (591,009)

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23.

A System Dynamic Model of Management of a Television Game Show

Journal of Modelling in Management, Vol. 1, No. 2, pp. 95-115, 2006

Number of pages: 21 Posted: 13 Oct 2012

Avinandan Mukherjee and Rahul Roy

Clayton State University - University System of Georgia and affiliation not provided to SSRN

Downloads 93 (607,032)

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24.

What Gets Published in Healthcare Journals? A Key Theme Identification Approach

Number of pages: 12 Posted: 31 Jan 2013

Avinandan Mukherjee and Kyungwon Lee

Clayton State University - University System of Georgia and Montclair State University

Downloads 80 (664,997)

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25.

Does Data Warehouse End-User Metadata Add Value?

Communications of the ACM, Vol. 50, No. 11 (November 2007), pp. 70-77

Number of pages: 8 Posted: 14 Oct 2012 Last Revised: 27 Oct 2012

Neil Foshay and Avinandan Mukherjee

affiliation not provided to SSRN and Clayton State University - University System of Georgia

Downloads 62 (764,731)

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26.

Analysis of Neonatal Health in South Asia

Haider, M. and A. Mukherjee (2010), “Analysis of Neonatal Health in South Asia,” International Journal of Pharmaceutical and Healthcare Marketing, Vol. 4, No.1, pp. 40-59

Number of pages: 20 Posted: 29 Oct 2012

Muhiuddin Haider and Avinandan Mukherjee

affiliation not provided to SSRN and Clayton State University - University System of Georgia

Downloads 48 (866,506)

Abstract:

27.

Understanding Environmentally Sensitive Consumer Behaviour: An Integrative Research Perspective

Posted: 20 Jul 2015

Naz Onel and Avinandan Mukherjee

Montclair State University and Clayton State University - University System of Georgia

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28.

Franchise Management: A Model of Service-Quality Interactions

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship

Posted: 24 Nov 2009

Avinandan Mukherjee

Clayton State University - University System of Georgia

Avinandan Mukherjee

Clayton State University - University System of Georgia

Dean

Montclair State University - School of Business

Professor, Department of Marketing

Rutgers Business School

Adjunct Executive MBA Professor

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Scholarly Papers (28)

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