Fuquan Cui

bilibili

Guozheng Center, 485 Zhengli Rd, Yangpu District

Shanghai, 200433

China

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Scholarly Papers (1)

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An Exploration of the Relation between the Visual Attributes of Thumbnails and the View-Through of Videos: The Case of Branded Video Content

Decision Support Systems, 160, September 2022
Posted: 22 Jun 2020 Last Revised: 15 Jul 2022
Byungwan Koh and Fuquan Cui
Korea University and bilibili

Abstract:

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Thumbnails, visual persuasion, video view-through, branded video content, elaboration likelihood model, image mining.