Glynn Mangold

Murray State University

Deceased

Murray, KY 42071-0009

United States

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Selling to Millennials with Online Reviews

Business Horizons, Vol. 55, No. 2 (March - April): 141-153, (2012)
Number of pages: 34 Posted: 26 Oct 2016
Glynn Mangold and Katherine Taken Smith
Murray State University and Texas A&M University-Corpus Christi-College of Business
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Citation 1

Abstract:

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Facebook, Marketing, Online reviews, Word of mouth, Social media, Millennials, Gender differences