Martin Spann

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Ludwigstr. 28

Munich, 80539

Germany

  • Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

SCHOLARLY PAPERS

37

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71

Scholarly Papers (37)

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1.

Effectiveness of Location-Based Advertising and the Impact of Interface Design

Number of pages: 56 Posted: 17 Aug 2015 Last Revised: 03 Mar 2020
Dominik Molitor, Martin Spann, Anindya Ghose and Philipp Reichhart
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 2,438 (9,871)
Citation 14

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Randomized Field Experiment, Mobile Pull, Mobile Push, Mobile Analytics, Behavioral Effects, Interface Design

2.

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Number of pages: 39 Posted: 04 Oct 2014
Martin Spann, Marc Fischer and Gerard J. Tellis
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Cologne and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 883 (45,728)
Citation 5

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Price penetration, price skimming, dynamic pricing strategy, product life cycle, consumer durables, brand competition

3.

Digitizing Local Search: An Empirical Analysis of Mobile Search Behavior in Offline Shopping

Ross School of Business Paper No. 1275
Number of pages: 35 Posted: 08 May 2015 Last Revised: 25 Jul 2022
Dominik Molitor, Stephan Daurer, Martin Spann and Puneet Manchanda
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 763 (55,704)
Citation 2

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Consumer Search, Mobile Devices, Location-Based Services, Big Data, Random Coefficient Model

4.

Mobile Advertising: A Framework and Research Agenda

Journal of Interactive Marketing, Forthcoming , Northeastern U. D’Amore-McKim School of Business Research Paper No. 2707300
Number of pages: 38 Posted: 22 Dec 2015
Dhruv Grewal, Yakov Bart, Martin Spann and Peter Pal Zubcsek
Babson College - Marketing Division, Northeastern University - D'Amore-McKim School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Tel Aviv University - Coller School of Management
Downloads 656 (67,830)
Citation 5

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Advertising, Mobile Marketing, Mobile Advertising

5.

Do Robo-Advisors Make Us Better Investors?

Number of pages: 63 Posted: 10 Mar 2021 Last Revised: 08 Jul 2022
Camila Back, Stefan Morana and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Saarland University and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 575 (80,392)
Citation 2

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Robo-Advisors, Human-Algorithm Connection, Financial Technology, Social Design Elements, Disposition Effect, Economic Experiment

6.

Behavioral Biases in Marketing

Number of pages: 51 Posted: 27 Dec 2017 Last Revised: 01 Aug 2019
Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich and Narine Yegoryan
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Humboldt University of Berlin - School of Business and Economics, Humboldt University Berlin - School of Business and Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Würzburg - Business Administration & Economics and Humboldt University of Berlin
Downloads 526 (89,853)
Citation 2

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Marketing, Consumer Purchase Decision-Making, Behavioral Economics, Behavioral Biases, Review

7.

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

Downloads 524 (89,853)
Citation 25

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

Forthcoming in Management Science
Number of pages: 39 Posted: 21 Dec 2012 Last Revised: 03 Mar 2014
Klaus M. Schmidt, Martin Spann and Robert Zeithammer
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 388 (127,089)
Citation 10

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customer-driven pricing mechanisms, pay what you want, revenue management, price discrimination, social preferences

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

CESifo Working Paper Series No. 5069
Number of pages: 40 Posted: 02 Dec 2014
Klaus M. Schmidt, Martin Spann and Robert Zeithammer
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 136 (349,650)
Citation 3

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customer-driven pricing mechanisms, pay what you want, price discrimination, revenue management, social preferences

8.

Sampling, Discounts or Pay-What-You-Want: Two Field Experiments

International Journal of Research in Marketing, Forthcoming
Number of pages: 26 Posted: 24 Apr 2014
Ju-Young Kim, Martin Natter and Martin Spann
Goethe University Frankfurt - Faculty of Economics and Business Administration, University of Zurich and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 356 (141,143)
Citation 2

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sampling, free samples, pay-what-you-want, price discounts, sales promotion

9.

Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

Journal of Marketing, Vol. 70, No. 1, pp. 65-78, January 2006
Number of pages: 14 Posted: 23 May 2006
Martin Spann and Gerard J. Tellis
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 343 (146,938)
Citation 2

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Internet Auctions, Pricing

10.

The Existence and Persistence of the Pay-Per-Use Bias in Car Sharing Services

Number of pages: 40 Posted: 16 Jul 2018 Last Revised: 22 Sep 2020
Katharina Dowling, Puneet Manchanda and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Michigan, Stephen M. Ross School of Business and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 280 (181,904)

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Sharing Economy, Car sharing, Pricing, Pay-per-use Bias, Flat-rate Bias

11.

Business Models: An Information Systems Research Agenda

Business & Information Systems Engineering, 1/2014
Number of pages: 10 Posted: 27 Jul 2014
Daniel Veit, Eric Clemons, Alexander Benlian, Peter Buxmann, Thomas Hess, Dennis Kundisch, J. M. Leimeister, Peter Loos and Martin Spann
University of Augsburg, University of Pennsylvania - Operations & Information Management Department, Technical University of Darmstadt, Technical University of Darmstadt, Ludwig Maximilian University of Munich (LMU), Business Information Systems, esp.. Digital Markets, University of St. Gallen, Saarland University and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 247 (206,940)
Citation 4

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Business model, Research agenda, Information systems, Business process, Strategy

12.

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?

Number of pages: 47 Posted: 09 May 2015 Last Revised: 21 Jan 2017
Florentin Krämer, Klaus M. Schmidt, Martin Spann and Lucas Stich
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Würzburg - Business Administration & Economics
Downloads 220 (230,492)
Citation 1

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Customer-driven pricing mechanisms, Pay What You Want, Name Your Own Price, Competitive Strategies, Marketing, Laboratory Experiment

13.

Preference Markets: Organizing Securities Markets for Opinion Surveys with Infinite Scalability

Number of pages: 36 Posted: 22 Nov 2007
Ely Dahan, Arina Soukhoroukova and Martin Spann
University of California, Los Angeles (UCLA) - Department of Urology, University of Passau and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 217 (233,420)
Citation 4

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Product Testing, New Product Development, Virtual Stock Markets, Product Design, Preference Markets, Information Markets, Scalable Market Research

14.

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Number of pages: 34 Posted: 13 Apr 2017 Last Revised: 21 Nov 2018
Philipp Naegelein, Martin Spann and Dominik Molitor
Ludwig Maximilian University of Munich (LMU) - Center for Digital Technology and Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Fordham University - Gabelli School of Business
Downloads 147 (327,968)

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product presentation, internet commerce, mobile devices, channels, field experiment

15.

Optimal Reverse-Pricing Mechanisms

Number of pages: 34 Posted: 02 Apr 2010
Martin Spann, Robert Zeithammer and Gerald Häubl
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of California, Los Angeles (UCLA) - Anderson School of Management and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 108 (413,388)
Citation 3

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reverse pricing, name-your-own-price, analytical modeling, e-commerce

16.

Institutional Forecasting: The Performance of Thin Virtual Stock Markets

ERIM Report Series Reference No. ERS-2006-028-MKT
Number of pages: 35 Posted: 23 Dec 2006
G.H. van Bruggen, Martin Spann, Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and Goethe University Frankfurt
Downloads 100 (436,419)

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Forecasting, Electronic Markets, Information Markets, Virtual Stock Markets

17.

Paying for Open Access

Number of pages: 32 Posted: 20 Nov 2020 Last Revised: 08 Aug 2023
Lucas Stich, Martin Spann and Klaus M. Schmidt
University of Würzburg - Business Administration & Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Economics
Downloads 96 (448,327)
Citation 1

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Open Access, Willingness to Pay, Choice-Based Conjoint Analysis, Pay-What-You-Want, Field Experiment

18.

Mobile Push versus Pull Targeting and Geo-Conquesting

Number of pages: 53 Posted: 17 May 2022 Last Revised: 04 Apr 2023
Dominik Molitor, Martin Spann, Anindya Ghose and Philipp Reichhart
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 87 (477,024)

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location-based advertising, mobile push, mobile pull, geo-conquesting, randomized field experiment, search costs, switching costs

19.

Transaction-Level Wage Transparency

Number of pages: 49 Posted: 21 Nov 2022 Last Revised: 08 Aug 2023
Lucas Stich, Christoph Ungemach, Christoph Fuchs, Martin Spann, Ignazio Ziano and Birga Schumpe
University of Würzburg - Business Administration & Economics, Technische Universität München, Independent, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), affiliation not provided to SSRN and New York University (NYU) - New York University, Abu Dhabi
Downloads 75 (520,749)
Citation 1

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transaction-level wage transparency, social preferences, fairness, pricing, wage inequality

20.

Consumer Behavior in Bidding Markets with Participation Costs

University of Alberta School of Business Research Paper No. 2019-710
Number of pages: 47 Posted: 02 Nov 2019 Last Revised: 06 Dec 2019
Robert Zeithammer, Lucas Stich, Martin Spann and Gerald Häubl
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Würzburg - Business Administration & Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 69 (545,251)
Citation 1

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Pricing, Auctions, Behavioral Economics, Laboratory Experiment

21.

Repeated Exposures to Mobile Advertising: The Role of Location Revisits

Number of pages: 38 Posted: 29 Apr 2022
Dominik Molitor, Peter Pal Zubcsek, Martin Spann and Philipp Reichhart
Fordham University - Gabelli School of Business, Tel Aviv University - Coller School of Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 67 (553,988)

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mobile analytics, location-based advertising, ad repetition, location revisits, geotargeting

22.

The Impact of Uncertainty on Customer Satisfaction

Number of pages: 76 Posted: 28 Oct 2022
Camila Back and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 57 (600,229)

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Customer Satisfaction, Uncertainty, Probabilistic Beliefs, Prospect Theory

23.

An Experimental Analysis of Overconfidence in Tariff Choice

Number of pages: 34 Posted: 30 May 2019 Last Revised: 10 Sep 2020
Katharina Dowling, Lucas Stich and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Würzburg - Business Administration & Economics and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 57 (600,229)
Citation 1

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Overconfidence, Tariff Choice, Pay-per-use, Flat-rate, Experiment

24.

How Observation of Other Shoppers Increases the In-Store Use of Mobile Technology

Number of pages: 39 Posted: 29 Apr 2022 Last Revised: 01 May 2023
Gábor Darvasi, Martin Spann and Peter Pal Zubcsek
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Tel Aviv University - Coller School of Management
Downloads 38 (716,762)

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Retail technology, mobile app usage, social trigger & consumer limited attention

25.

The Value of Difference: Uniqueness in Crypto Marketing

Number of pages: 45 Posted: 10 Jul 2023
Sophie Berghueser and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 36 (723,719)

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Non-fungible token (NFT), crypto marketing, secondary markets, product attributes, need for uniqueness, social salience

26.

The Impact of Location-Based Games on the Entertainment Industry

Posted: 10 Nov 2018 Last Revised: 19 Dec 2019
Cristina Mihale-Wilson, Patrick Felka, Oliver Hinz and Martin Spann
Goethe University Frankfurt, Goethe University Frankfurt, Goethe University Frankfurt - Faculty of Economics and Business Administration and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Entertainment Industry, Augmented Reality, Location-based Games, Mobile Devices, Mobile Networks, Cinemas, TV, PC gaming

27.

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price

CEPR Discussion Paper No. DP10605
Number of pages: 40 Posted: 19 May 2015
Florentin Krämer, Klaus M. Schmidt, Martin Spann and Lucas Stich
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Würzburg - Business Administration & Economics
Downloads 0 (1,029,675)
Citation 2
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competitive strategies, consumer-driven pricing mechanisms, name your own price, pay what you want

28.

Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing

Journal of Retailing, Volume 88, Issue 1, March 2012, Pages 131–144, University of Alberta School of Business Research Paper No. 2013-743
Posted: 18 Sep 2014
Martin Spann, Gerald Haeubl, Bernd Skiera and Martin Bernhardt
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Independent, Goethe University Frankfurt and Berg & Partner

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29.

Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets

Journal of Product Innovation Management, Vol. 29, Issue 1, 100-112, January 2012
Posted: 30 Aug 2014
Arina Soukhoroukova, Martin Spann and Bernd Skiera
University of Passau, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Goethe University Frankfurt

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Idea sourcing, idea filtering, idea evaluation, new product development, prediction markets, virtual stock markets, idea markets, innovation, fuzzy front end

30.

Identification of Lead Users for Consumer Products via Virtual Stock Markets

Journal of Product Innovation Management, Vol. 26, 322-335, 2009
Posted: 27 Aug 2014
Martin Spann, Holger Ernst, Bernd Skiera and Jan Henrik Soll
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), WHU Otto Beisheim School of Management, Goethe University Frankfurt and WHU Otto Beisheim School of Management

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Virtual Stock Markets, Lead user, Innovation, Expert identification, New product development, Internet

31.

The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions

European Journal of Operational Research, Vol. 118, S. 450-463, 1999
Posted: 20 Aug 2014
Bernd Skiera and Martin Spann
Goethe University Frankfurt and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Marketing, Pricing, Capacity, Peak-load pricing, Flat maximum principle

32.

Internet-Based Virtual Stock Markets for Business Forecasting

Management Science, Volume 49 Issue 10, October 2003, pp. 1310-1326
Posted: 20 Aug 2014
Martin Spann and Bernd Skiera
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Goethe University Frankfurt

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Internet, Forecasting, Virtual Stock Market, Design of Virtual Stock Markets, Movies, Virtual Markets

33.

Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms

Journal of Interactive Marketing, Vol. 18, Issue 4, 22-36, Autumn (Fall) 2004
Posted: 20 Aug 2014
Martin Spann, Bernd Skiera and Björn Schäfers
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Goethe University Frankfurt and Independent

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Pricing, Name-Your-Own-Price, Willingness-to-Pay, Market Design, Frictional Costs

34.

Sports Forecasting: A Comparison of the Forecast Accuracy of Prediction Markets, Betting Odds and Tipsters

Journal of Forecasting, Vol. 28, Issue1, 55-72, January 2009
Posted: 14 Aug 2014
Martin Spann and Bernd Skiera
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Goethe University Frankfurt

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sports forecasting, prediction markets, combined forecasts, rule-based forecasts

35.

Prediction Markets as Institutional Forecasting Support Systems

Decision Support Systems, Vol. 49, 404-416
Posted: 06 Aug 2014
G.H. van Bruggen, Martin Spann, Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and Goethe University Frankfurt

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Prediction Markets, Institutional forecasting

36.

Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers

IEEE Transactions on Engineering Management, Vol. 60, Issue 1, 169-185
Posted: 06 Aug 2014
Christian Slamka, Bernd Skiera and Martin Spann
Goethe University Frankfurt, Goethe University Frankfurt and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Engineering management, decision making, engineering management:, electronic commerce, mathematics, prediction algorithms

37.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Dominik Molitor, Philipp Reichhart and Martin Spann
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Mobile Internet, Location-Based Services, Mobile Commerce