Martin Spann

Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

Ludwigstr. 28

Munich, 80539

Germany

  • Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

SCHOLARLY PAPERS

34

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34

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70

Scholarly Papers (34)

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1.

Effectiveness of Location-Based Advertising and the Impact of Interface Design

Number of pages: 56 Posted: 17 Aug 2015 Last Revised: 03 Mar 2020
Dominik Molitor, Martin Spann, Anindya Ghose and Philipp Reichhart
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)
Downloads 2,374 (8,509)
Citation 14

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Randomized Field Experiment, Mobile Pull, Mobile Push, Mobile Analytics, Behavioral Effects, Interface Design

2.

Digitizing Local Search: An Empirical Analysis of Mobile Search Behavior in Offline Shopping

Ross School of Business Paper No. 1275
Number of pages: 35 Posted: 08 May 2015 Last Revised: 25 Jul 2022
Dominik Molitor, Stephan Daurer, Martin Spann and Puneet Manchanda
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 729 (49,567)
Citation 2

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Consumer Search, Mobile Devices, Location-Based Services, Big Data, Random Coefficient Model

3.

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Number of pages: 39 Posted: 04 Oct 2014
Martin Spann, Marc Fischer and Gerard J. Tellis
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Cologne and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 642 (58,498)
Citation 4

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Price penetration, price skimming, dynamic pricing strategy, product life cycle, consumer durables, brand competition

4.

Mobile Advertising: A Framework and Research Agenda

Journal of Interactive Marketing, Forthcoming , Northeastern U. D’Amore-McKim School of Business Research Paper No. 2707300
Number of pages: 38 Posted: 22 Dec 2015
Dhruv Grewal, Yakov Bart, Martin Spann and Peter Pal Zubcsek
Babson College - Marketing Division, Northeastern University - D'Amore-McKim School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Tel Aviv University - Coller School of Management
Downloads 641 (58,615)
Citation 2

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Advertising, Mobile Marketing, Mobile Advertising

5.

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

Downloads 482 ( 83,659)
Citation 23

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

Forthcoming in Management Science
Number of pages: 39 Posted: 21 Dec 2012 Last Revised: 03 Mar 2014
Klaus M. Schmidt, Martin Spann and Robert Zeithammer
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 367 (113,888)
Citation 10

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customer-driven pricing mechanisms, pay what you want, revenue management, price discrimination, social preferences

Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

CESifo Working Paper Series No. 5069
Number of pages: 40 Posted: 02 Dec 2014
Klaus M. Schmidt, Martin Spann and Robert Zeithammer
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 115 (331,191)
Citation 3

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customer-driven pricing mechanisms, pay what you want, price discrimination, revenue management, social preferences

6.

Behavioral Biases in Marketing

Number of pages: 51 Posted: 27 Dec 2017 Last Revised: 01 Aug 2019
Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich and Narine Yegoryan
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Humboldt University of Berlin - School of Business and Economics, Humboldt University Berlin - School of Business and Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University of Berlin
Downloads 442 (92,650)
Citation 2

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Marketing, Consumer Purchase Decision-Making, Behavioral Economics, Behavioral Biases, Review

7.

Sampling, Discounts or Pay-What-You-Want: Two Field Experiments

International Journal of Research in Marketing, Forthcoming
Number of pages: 26 Posted: 24 Apr 2014
Ju-Young Kim, Martin Natter and Martin Spann
Goethe University Frankfurt - Faculty of Economics and Business Administration, University of Zurich and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 329 (129,310)
Citation 1

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sampling, free samples, pay-what-you-want, price discounts, sales promotion

8.

Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

Journal of Marketing, Vol. 70, No. 1, pp. 65-78, January 2006
Number of pages: 14 Posted: 23 May 2006
Martin Spann and Gerard J. Tellis
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 316 (134,818)
Citation 2

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Internet Auctions, Pricing

9.

Do Robo-Advisors Make Us Better Investors?

Number of pages: 63 Posted: 10 Mar 2021 Last Revised: 08 Jul 2022
Camila Back, Stefan Morana and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Saarland University and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 291 (146,961)

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Robo-Advisors, Human-Algorithm Connection, Financial Technology, Social Design Elements, Disposition Effect, Economic Experiment

10.

The Existence and Persistence of the Pay-Per-Use Bias in Car Sharing Services

Number of pages: 40 Posted: 16 Jul 2018 Last Revised: 22 Sep 2020
Katharina Dowling, Puneet Manchanda and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Michigan, Stephen M. Ross School of Business and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 248 (172,491)

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Sharing Economy, Car sharing, Pricing, Pay-per-use Bias, Flat-rate Bias

11.

Business Models: An Information Systems Research Agenda

Business & Information Systems Engineering, 1/2014
Number of pages: 10 Posted: 27 Jul 2014
Daniel Veit, Eric Clemons, Alexander Benlian, Peter Buxmann, Thomas Hess, Dennis Kundisch, J. M. Leimeister, Peter Loos and Martin Spann
University of Augsburg, University of Pennsylvania - Operations & Information Management Department, Technical University of Darmstadt, Technical University of Darmstadt, Ludwig Maximilian University of Munich (LMU), Business Information Systems, esp.. Digital Markets, University of St. Gallen, Saarland University and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 210 (201,982)
Citation 4

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Business model, Research agenda, Information systems, Business process, Strategy

12.

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?

Number of pages: 47 Posted: 09 May 2015 Last Revised: 21 Jan 2017
Florentin Krämer, Klaus M. Schmidt, Martin Spann and Lucas Stich
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 202 (209,375)
Citation 1

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Customer-driven pricing mechanisms, Pay What You Want, Name Your Own Price, Competitive Strategies, Marketing, Laboratory Experiment

13.

Preference Markets: Organizing Securities Markets for Opinion Surveys with Infinite Scalability

Number of pages: 36 Posted: 22 Nov 2007
Ely Dahan, Arina Soukhoroukova and Martin Spann
University of California, Los Angeles (UCLA) - Department of Urology, University of Passau and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 200 (211,267)
Citation 4

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Product Testing, New Product Development, Virtual Stock Markets, Product Design, Preference Markets, Information Markets, Scalable Market Research

14.

The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment

Number of pages: 34 Posted: 13 Apr 2017 Last Revised: 21 Nov 2018
Philipp Naegelein, Martin Spann and Dominik Molitor
Ludwig Maximilian University of Munich (LMU) - Center for Digital Technology and Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Fordham University - Gabelli School of Business
Downloads 125 (310,396)

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product presentation, internet commerce, mobile devices, channels, field experiment

15.

Optimal Reverse-Pricing Mechanisms

Number of pages: 34 Posted: 02 Apr 2010
Martin Spann, Robert Zeithammer and Gerald Häubl
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of California, Los Angeles (UCLA) - Anderson School of Management and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 94 (376,519)
Citation 3

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reverse pricing, name-your-own-price, analytical modeling, e-commerce

16.

Institutional Forecasting: The Performance of Thin Virtual Stock Markets

ERIM Report Series Reference No. ERS-2006-028-MKT
Number of pages: 35 Posted: 23 Dec 2006
G.H. van Bruggen, Martin Spann, Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and Goethe University Frankfurt
Downloads 89 (389,454)

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Forecasting, Electronic Markets, Information Markets, Virtual Stock Markets

17.

Paying for Open Access

Number of pages: 32 Posted: 20 Nov 2020 Last Revised: 27 Sep 2021
Lucas Stich, Martin Spann and Klaus M. Schmidt
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Economics
Downloads 80 (414,911)
Citation 1

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Open Access, Willingness to Pay, Choice-Based Conjoint Analysis, Pay-What-You-Want, Field Experiment

18.

Consumer Behavior in Bidding Markets with Participation Costs

University of Alberta School of Business Research Paper No. 2019-710
Number of pages: 47 Posted: 02 Nov 2019 Last Revised: 06 Dec 2019
Robert Zeithammer, Lucas Stich, Martin Spann and Gerald Häubl
University of California, Los Angeles (UCLA) - Anderson School of Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 53 (510,818)
Citation 1

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Pricing, Auctions, Behavioral Economics, Laboratory Experiment

19.

An Experimental Analysis of Overconfidence in Tariff Choice

Number of pages: 34 Posted: 30 May 2019 Last Revised: 10 Sep 2020
Katharina Dowling, Lucas Stich and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 41 (566,783)
Citation 1

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Overconfidence, Tariff Choice, Pay-per-use, Flat-rate, Experiment

20.

Repeated Exposures to Mobile Advertising: The Role of Location Revisits

Number of pages: 38 Posted: 29 Apr 2022
Dominik Molitor, Peter Pal Zubcsek, Martin Spann and Philipp Reichhart
Fordham University - Gabelli School of Business, Tel Aviv University - Coller School of Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 32 (616,531)

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mobile analytics, location-based advertising, ad repetition, location revisits, geotargeting

21.

Mobile Push versus Pull Targeting and Geo-Conquesting

Number of pages: 55 Posted: 17 May 2022 Last Revised: 01 Jun 2022
Dominik Molitor, Martin Spann, Anindya Ghose and Philipp Reichhart
Fordham University - Gabelli School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), New York University (NYU) - Leonard N. Stern School of Business and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 21 (693,212)

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location-based advertising, mobile push, mobile pull, geo-conquesting, randomized field experiment, online experiment

22.

In-Store Use of Mobile Technology and Observational Learning Effects

Number of pages: 51 Posted: 29 Apr 2022
Gábor Darvasi, Martin Spann and Peter Pal Zubcsek
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Tel Aviv University - Coller School of Management
Downloads 9 (798,341)

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Retail technology, mobile app usage, social contagion, shopper engagement, customer journey

23.

The Impact of Location-Based Games on the Entertainment Industry

Posted: 10 Nov 2018 Last Revised: 19 Dec 2019
Cristina Mihale-Wilson, Patrick Felka, Oliver Hinz and Martin Spann
Goethe University Frankfurt, Goethe University Frankfurt, Goethe University Frankfurt - Faculty of Economics and Business Administration and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Entertainment Industry, Augmented Reality, Location-based Games, Mobile Devices, Mobile Networks, Cinemas, TV, PC gaming

24.

Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price

CEPR Discussion Paper No. DP10605
Number of pages: 40 Posted: 19 May 2015
Florentin Krämer, Klaus M. Schmidt, Martin Spann and Lucas Stich
Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Economics, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 0 (905,910)
Citation 1
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competitive strategies, consumer-driven pricing mechanisms, name your own price, pay what you want

25.

Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing

Journal of Retailing, Volume 88, Issue 1, March 2012, Pages 131–144, University of Alberta School of Business Research Paper No. 2013-743
Posted: 18 Sep 2014
Martin Spann, Gerald Haeubl, Bernd Skiera and Martin Bernhardt
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Independent, Goethe University Frankfurt and Berg & Partner

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26.

Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets

Journal of Product Innovation Management, Vol. 29, Issue 1, 100-112, January 2012
Posted: 30 Aug 2014
Arina Soukhoroukova, Martin Spann and Bernd Skiera
University of Passau, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Goethe University Frankfurt

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Idea sourcing, idea filtering, idea evaluation, new product development, prediction markets, virtual stock markets, idea markets, innovation, fuzzy front end

27.

Identification of Lead Users for Consumer Products via Virtual Stock Markets

Journal of Product Innovation Management, Vol. 26, 322-335, 2009
Posted: 27 Aug 2014
Martin Spann, Holger Ernst, Bernd Skiera and Jan Henrik Soll
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), WHU Otto Beisheim School of Management, Goethe University Frankfurt and WHU Otto Beisheim School of Management

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Virtual Stock Markets, Lead user, Innovation, Expert identification, New product development, Internet

28.

The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions

European Journal of Operational Research, Vol. 118, S. 450-463, 1999
Posted: 20 Aug 2014
Bernd Skiera and Martin Spann
Goethe University Frankfurt and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Marketing, Pricing, Capacity, Peak-load pricing, Flat maximum principle

29.

Internet-Based Virtual Stock Markets for Business Forecasting

Management Science, Volume 49 Issue 10, October 2003, pp. 1310-1326
Posted: 20 Aug 2014
Martin Spann and Bernd Skiera
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Goethe University Frankfurt

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Internet, Forecasting, Virtual Stock Market, Design of Virtual Stock Markets, Movies, Virtual Markets

30.

Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms

Journal of Interactive Marketing, Vol. 18, Issue 4, 22-36, Autumn (Fall) 2004
Posted: 20 Aug 2014
Martin Spann, Bernd Skiera and Björn Schäfers
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Goethe University Frankfurt and Independent

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Pricing, Name-Your-Own-Price, Willingness-to-Pay, Market Design, Frictional Costs

31.

Sports Forecasting: A Comparison of the Forecast Accuracy of Prediction Markets, Betting Odds and Tipsters

Journal of Forecasting, Vol. 28, Issue1, 55-72, January 2009
Posted: 14 Aug 2014
Martin Spann and Bernd Skiera
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Goethe University Frankfurt

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sports forecasting, prediction markets, combined forecasts, rule-based forecasts

32.

Prediction Markets as Institutional Forecasting Support Systems

Decision Support Systems, Vol. 49, 404-416
Posted: 06 Aug 2014
G.H. van Bruggen, Martin Spann, Gary L. Lilien and Bernd Skiera
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Pennsylvania State University - Institute for the Study of Business Markets and Goethe University Frankfurt

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Prediction Markets, Institutional forecasting

33.

Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers

IEEE Transactions on Engineering Management, Vol. 60, Issue 1, 169-185
Posted: 06 Aug 2014
Christian Slamka, Bernd Skiera and Martin Spann
Goethe University Frankfurt, Goethe University Frankfurt and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Engineering management, decision making, engineering management:, electronic commerce, mathematics, prediction algorithms

34.

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior

Posted: 24 Jul 2012 Last Revised: 13 Sep 2013
Dominik Molitor, Philipp Reichhart and Martin Spann
Fordham University - Gabelli School of Business, Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)

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Mobile Internet, Location-Based Services, Mobile Commerce