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Srinivas Sridharan
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Scholarly Papers (1)
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1.
Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
Journal of Research for Consumers, Issue 19, 2011
Number of pages: 9
Posted: 15 Mar 2012
Last Revised: 13 Mar 2013
Christopher Phillips Blocker
,
Julie Ruth
, Srinivas Sridharan,
Colin Beckwith
,
Ahmet Ekici
,
Martina Goudie-Hutton
,
Jose Antonio Rosa
,
Bige Saatcioglu
,
Debabrata Talukdar
,
Carlos Andres Trujillo
and
Rohit Varman
Colorado State University, Rutgers, The State University of New Jersey - Marketing,
affiliation not provided to SSRN
, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and
affiliation not provided to SSRN
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173
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Abstract:
Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
Journal of Research for Consumers, No. 19, 2011
Number of pages: 9
Posted: 22 Jul 2012
Christopher Phillips Blocker
,
Julie Ruth
, Srinivas Sridharan,
Colin Beckwith
,
Ahmet Ekici
,
Martina Goudie-Hutton
,
Jose Antonio Rosa
,
Bige Saatcioglu
,
Debabrata Talukdar
,
Carlos Andres Trujillo
and
Rohit Varman
Colorado State University, Rutgers, The State University of New Jersey - Marketing,
affiliation not provided to SSRN
, Emory University, Bilkent University, University College Dublin (UCD), University of Wyoming College of Business, HEC Paris - Marketing, State University of New York at Buffalo - School of Management, Universidad de los Andes, Colombia - School of Business Administration and
affiliation not provided to SSRN
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25
(585,338)
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Abstract:
Poverty, Subsistence marketplaces, Transformative consumer research, Felt deprivation, Power
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