Yany Gregoire

HEC Paris

Associate Professor, Department of Marketing

1 rue de la Liberation

Jouy-en-Josas Cedex, 78351

France

http://www.hec.ca/en/profs/yany.gregoire.html

SCHOLARLY PAPERS

7

DOWNLOADS

178

SSRN CITATIONS
Rank 33,993

SSRN RANKINGS

Top 33,993

in Total Papers Citations

4

CROSSREF CITATIONS

14

Scholarly Papers (7)

1.

Customer Betrayal and Retaliation: When Your Best Customers Become Your Worst Enemies

Journal of the Academy of Marketing Science June 2008, Volume 36, Issue 2, pp 247-261
Number of pages: 15 Posted: 26 Aug 2014
Yany Gregoire and Robert Fisher
HEC Paris and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 85 (300,644)
Citation 3

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2.

The Effects of Relationship Quality on Customer Retaliation

Marketing Letters, January 2006, Volume 17, Issue 1, pp 31-46, University of Alberta School of Business Research Paper No. 2013-372
Number of pages: 17 Posted: 26 Aug 2014
Yany Gregoire and Robert Fisher
HEC Paris and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 43 (422,116)
Citation 1

Abstract:

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3.

The Limited Effects of Power on Satisfaction with Joint Consumption Decisions

Fisher, Robert J., Yany Grégoire, and Kyle Murray (2011), "The Limited Effects of Power on Satisfaction with Joint Consumption Decisions," Journal of Consumer Psychology, 21 (3), 277-89.
Number of pages: 14 Posted: 26 Aug 2014
Robert Fisher, Yany Gregoire and Kyle B. Murray
University of Alberta - Department of Marketing, Business Economics & Law, HEC Paris and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 21 (527,377)

Abstract:

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consumer power; decision satisfaction; consumer joint decision making; dyadic decision making; experimental designs; computer-mediated experiments

4.

A Systematic Review of Brand Transgression, Service Failure Recovery and Product-Harm Crisis: Integration and Guiding Insights

Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 50 Posted: 30 Aug 2019
Mansur Khamitov, Yany Gregoire and Anshu Suri
Nanyang Business School, Nanyang Technological University (NTU Singapore), HEC Paris and HEC Montréal, Students
Downloads 13 (575,978)

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Brand transgression, Service failure, Service recovery, Product-harm crisis, Crisis, Systematic review, Negative event

5.

Gender Differences in Decision Satisfaction within Established Dyads: Effects of Competitive and Cooperative Behaviors

Fisher, Robert J. and Yany Grégoire, (2006), “Gender Differences in Decision Satisfaction within Established Dyads: Effects of Competitive and Cooperative Behaviors,” Psychology & Marketing, (April), 313-333.
Number of pages: 21 Posted: 26 Aug 2014 Last Revised: 27 Aug 2014
Yany Gregoire and Robert Fisher
HEC Paris and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 13 (575,978)

Abstract:

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6.

Toward a Science of Negative Critical Incidents: Bridging Brand Transgression Research and Service Failure-Recovery

AP - Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain and Akshaya Vijayalakshmi, Duluth, MN: Association for Consumer Research, Pages: 63-64
Number of pages: 3 Posted: 27 Jun 2019
Mansur Khamitov, Yany Gregoire and Anshu Suri
Nanyang Business School, Nanyang Technological University (NTU Singapore), HEC Paris and HEC Montréal, Students
Downloads 3 (643,042)

Abstract:

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Brand transgression, service failure, service recovery, product-harm crisis, crisis, systematic review, critical negative event

7.

When Do Customers Offer Firms a 'Second Chance' Following a Double Deviation? The Impact of Inferred Firm Motives on Customer Revenge and Reconciliation

Journal of Retailing, 89 (3), 315-37, 2013
Posted: 09 Jun 2015
Washington State University - Department of Marketing, HEC Paris, University of Idaho and Washington State University, Vancouver

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