Cecile Cho

Korea University Business School (KUBS)

Anam-Dong, Seongbuk-Gu

Seoul 136-701, 136701

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Scholarly Papers (1)

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Attaining Satisfaction

Journal of Consumer Research, Vol. 38, No. 4, 2011
Posted: 11 Jan 2017
Cecile Cho and Gita Johar
Korea University Business School (KUBS) and Columbia Business School - Marketing

Abstract:

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Satisfaction, Goals, Implicit Theories