Lyle Wetsch

Memorial University of Newfoundland (MNU) - Faculty of Business Administration

St. John's, Newfoundland A1B 3X5

Canada

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Scholarly Papers (1)

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Market Orientation in Digital Entrepreneurship: Advantages and Challenges in a Web 2.0 Networked World

International Journal of Innovation and Technology Management 9 (06), 1250045
Number of pages: 18 Posted: 10 Dec 2016
Rochester Institute of Technology (RIT) - Department of Management, Marketing, and International Business, Memorial University of Newfoundland (MNU) - Faculty of Business Administration, Rochester Institute of Technology (RIT) - Saunders College of Business, Rochester Institute of Technology (RIT) - Department of Decision Sciences and Management Information Systems and National University of Singapore (NUS) - Department of Information Systems
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Abstract:

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Market orientation, digital entrepreneurship, electronic community, network