Hongwei Liu

Guangdong University of Technology

No. 100 Waihuan Xi Road

Guangzhou Higher Education Mega Center

Guangzhou, Panyu 510006

China

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OPTIMIZING PRODUCT OFFERINGS TO ENHANCE COMPETITIVE POWER ON ONLINE MARKETPLACES

Number of pages: 30 Posted: 01 Jul 2020 Last Revised: 16 Mar 2022
Guangdong University of Technology, Durham University Business School, Tilburg University, Guangdong University of Technology and Guangdong University of Technology
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Abstract:

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Online marketplaces, dynamic competition analysis, clickstream data, spatial auto-regressive model, network analysis