De Liu

University of Minnesota - Twin Cities - Carlson School of Management

19th Avenue South

Minneapolis, MN 55455

United States

SCHOLARLY PAPERS

17

DOWNLOADS
Rank 16,609

SSRN RANKINGS

Top 16,609

in Total Papers Downloads

3,249

SSRN CITATIONS
Rank 15,689

SSRN RANKINGS

Top 15,689

in Total Papers Citations

21

CROSSREF CITATIONS

45

Scholarly Papers (17)

1.

Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly, Vol. 39, No.3, pp.729-742
Number of pages: 36 Posted: 15 Apr 2013 Last Revised: 26 Aug 2015
University of Minnesota - Twin Cities - Carlson School of Management, University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University and Soochow University
Downloads 2,094 (7,752)
Citation 38

Abstract:

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friendship relationships, prism effect, peer-to-peer lending, herding

2.

Current Issues in Keyword Auctions (Book Chapter)

Number of pages: 38 Posted: 31 Aug 2007 Last Revised: 25 Oct 2012
University of Minnesota - Twin Cities - Carlson School of Management, The University of Texas at Dallas, Jindal School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 359 (92,791)
Citation 3

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keyword auctions, google, yahoo, online advertising

3.

Ex Ante Information and the Design of Keyword Auctions

Information Systems Research, Vol. 21, No. 1, pp. 133-153, 2010
Number of pages: 38 Posted: 30 Nov 2006 Last Revised: 22 Oct 2012
University of Minnesota - Twin Cities - Carlson School of Management, The University of Texas at Dallas, Jindal School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 194 (174,440)
Citation 4

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keyword advertising, weighted unit-price auctions, ex-ante information, score rule, Google and Yahoo

4.
Downloads 45 (191,176)
Citation 1

Economic Analysis of Reward Advertising

Forthcoming in Productions and Operations Management
Number of pages: 50 Posted: 14 Nov 2018
University of Notre Dame, University of Notre Dame, Fordham University - Gabelli School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 45 (457,944)
Citation 1

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reward advertising, apps, monetization, premium content, consumer surplus

5.

The Interaction Between Knowledge Codification and Knowledge Sharing Networks

Information Systems Research, Forthcoming
Number of pages: 28 Posted: 21 Jul 2009
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Department of Operations and Management Science and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 151 (216,697)

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Knowledge Management, Codification, Knowledge Sharing Network, Sharing Potential

6.

Optimal Keyword Auctions for Optimal User Experiences

Jun Li, De Liu, and Shulin Liu (2013). Optimal keyword auctions for optimal user experiences. Decision Support Systems, 56(2013), 450–461
Number of pages: 44 Posted: 09 Dec 2010 Last Revised: 19 Jun 2014
Jun Li, De Liu and Shulin Liu
University of International Business and Economics (UIBE) - School of International Trade and Economics, University of Minnesota - Twin Cities - Carlson School of Management and University of International Business and Economics - Department of Quantitative Economics
Downloads 105 (285,062)

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Internet advertising; keyword auction; mechanism design; user experience

7.

Allocation and Pricing of Substitutable Goods: Theory and Algorithm

forthcoming in Production and Operations Management
Number of pages: 66 Posted: 12 Jul 2013 Last Revised: 20 Dec 2016
University of Rochester - Simon Business School, University of Minnesota - Twin Cities - Carlson School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 94 (306,631)

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display advertising, substitutable goods, optimal allocation, algorithm

8.

Product Engagement and Identity Signaling: The Role of Likes in Social Commerce for Fashion Products

Number of pages: 32 Posted: 21 Jul 2017
Pei Xu and De Liu
Auburn University - Harbert College of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 81 (336,268)
Citation 1

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Social Commerce, User Engagement, Identity Signaling, Observational Learning, Social Influence

9.

Preserving Bidder Privacy in Assignment Auctions: Design and Measurement

Forthcoming in Management Science
Number of pages: 43 Posted: 03 Jan 2014 Last Revised: 11 Feb 2020
De Liu and Adib Bagh
University of Minnesota - Twin Cities - Carlson School of Management and University of Kentucky - Departments of Economics and Mathematics
Downloads 53 (419,334)

Abstract:

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Assignment Problem, Ascending Auctions, Privacy Preservation, Entropy, Quasi-Monte Carlo

10.

Do Online Friends Bring Out the Best in Us? The Effect of Friend Contributions on Online Review Provision

Information Systems Research, Forthcoming
Number of pages: 39 Posted: 16 Jun 2020
Zhihong Ke, De Liu and Daniel Brass
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Kentucky - Gatton College of Business and Economics
Downloads 27 (534,380)

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Online reviews, online friends, public goods, competitive altruism, contribution quality

11.

Optimal Design of Consumer Contest

Journal of Marketing, Vol. 71, pp. 140-155, October 2007
Number of pages: 48 Posted: 12 Nov 2007 Last Revised: 02 Jan 2014
University of Minnesota - Twin Cities - Carlson School of Management, University of Washington - Department of Management & Organization and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 22 (565,125)

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consumer contests, prize structure, segmentation, handicapping, entry fee

12.

Assimilate or Differentiate? Contributors’ Choice of Subjects in User-Generated Content

Decision Sciences, Forthcoming
Number of pages: 31 Posted: 12 Jul 2019
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Kentucky - Gatton College of Business and Economics
Downloads 17 (597,765)

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subject choices, social network friends, assimilation, differentiation, user-generated content

13.

Pure and Hybrid Crowds in Crowdfunding Markets

Financial Innovation 2(1), 1-19. 2016
Number of pages: 18 Posted: 08 Mar 2020
Liang Chen, Zihong Huang and De Liu
University of Kentucky, affiliation not provided to SSRN and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 7 (668,096)
Citation 1

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crowdfunding, wisdom of crowds, crowd design, lead investor, syndicate

14.

The Ebb and Flow of Online Word of Mouth

Posted: 25 Oct 2016 Last Revised: 02 Mar 2019
Zhihong Ke, De Liu and Alok Gupta
University of Minnesota - Twin Cities - Carlson School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management

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WOM, Online reviews, Valence, Robustness, Experiment

15.

Information Asymmetry and Hybrid Advertising

Robert H. Smith School Research Paper No. RHS 06-139
Posted: 27 Oct 2010 Last Revised: 06 May 2014
De Liu and Siva Viswanathan
University of Minnesota - Twin Cities - Carlson School of Management and University of Maryland - Robert H. Smith School of Business

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Online Advertising, Pay-for-Performance, Information Asymmetry, Hybrid Pricing

16.

Auctioning Keywords in Online Search

Journal of Marketing, Vol. 73, No. 4, pp. 125-141, 2009
Posted: 11 May 2006 Last Revised: 15 Feb 2014
The University of Texas at Dallas, Jindal School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management

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keyword advertising, sponsored links, share structures, search engine, Internet auctions, divisible goods, Google, Yahoo!

17.

Designing Online Auctions With Past Performance Information

Decision Support Systems, Vol. 42, No. 3, pp. 1307-1320, 2006
Posted: 16 Aug 2005 Last Revised: 15 Feb 2014
De Liu and Jianqing Chen
University of Minnesota - Twin Cities - Carlson School of Management and The University of Texas at Dallas, Jindal School of Management

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UPC auctions, search engine, Google, keyword advertising, multi-dimensional values