Sharmila Chatterjee

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Channel Design, Coordination and Performance: Future Research Directions

Marketing Letter, Forthcoming, Tuck School of Business Working Paper No. 2010-80
Number of pages: 16 Posted: 14 May 2010 Last Revised: 18 Jun 2013
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Southern California - Marshall School of Business, Pembroke Consulting, affiliation not provided to SSRN, Dartmouth College - Tuck School of Business, Pennsylvania State University - Department of Marketing, University of Missouri at Columbia - Department of Marketing and University of Oklahoma - Division of Marketing
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Abstract:

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Channels of distribution, customer relationship management, multiple channels and multi-level effects