Moonkyu Lee

Yonsei University

Seoul

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

3

DOWNLOADS

322

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (3)

1.

Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions

Asian Journal of Business Research, Vol. 1, No. 2, 2011
Number of pages: 24 Posted: 28 Oct 2013
Francis M. Ulgado, Na Wen and Moonkyu Lee
Georgia Institute of Technology, City University of Hong Kong (CityUHK) and Yonsei University
Downloads 283 (116,901)

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Country image, COO, country of origin effects, customer perceptions, brand strategy, Chinese brands, emerging market brands, marketing to developed market customers

2.

Consumer Evaluations of Line Extensions: A Conjoint Approach

Advances in Consumer Research, Volume 23, 1996
Number of pages: 8 Posted: 23 Mar 2014
Moonkyu Lee, Jonathan Lee and Wagner A. Kamakura
Yonsei University, University of Pittsburgh and Rice University
Downloads 39 (462,073)
Citation 1

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3.

Does a Creative Designer Necessarily Translate into the Creative Design of a Product? Exploring Factors Facilitating the Creativity of a New Product

Creativity and Innovation Management, Vol. 24, Issue 4, pp. 675-692, 2015
Number of pages: 18 Posted: 18 Jan 2016
Jaehwan Kwon, Moonkyu Lee and Hae‐Ryong Kim
Baylor University, Yonsei University and Konkuk University - Department of Economics
Downloads 0 (719,358)
Citation 1
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