Kurt Schimmel

Robert Morris University

6001 University Blvd.

Moon Township, PA 15108

United States

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A Schema Based Explanation of Consumer Decision-Making

A History of the Next Decade, Proceedings of the Academy of Management Conference, pp. 133-146
Number of pages: 13 Posted: 15 Sep 2009 Last Revised: 08 Nov 2009
Kurt Schimmel and D. Steven White
Robert Morris University and University of Massachusetts at Dartmouth - Charlton College of Business
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Abstract:

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Consumer decision making, image theory, marketing