Department of Management and Military Economy, National Academy of the National Guard of Ukraine, Kharkiv, Ukraine, Department of Business Logistics and Transportation Technology, State University of Infrastructure and Technologies, Kyiv, Ukraine, Department of Marketing, Odessa National Economics University, Odessa, Ukraine, Department of International Business and Economic Analysis, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine, Department of Economics, Kremenchuk Mykhailo Ostrohradskiy National University, Kremenchuk, Ukraine and Department of Marketing and Corporate Communications Department, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine