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I. Romaniuk

Kharkiv Petro Vasylenko National Technical University of Agriculture, Kharkiv, Ukraine

Alshevsky str.

44

Kharkiv, 61020

Ukraine

  • Kharkiv Petro Vasylenko National Technical University of Agriculture, Kharkiv, Ukraine

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Ways to Develop Brands and PR Management of Tourism Enterprises with a Focus on National Markets

International Journal of Management, 11 (5), 2020, pp. 778-787.
Number of pages: 10 Posted: 25 Jun 2020
Ihnatenko Mykola, Antoshkin Vadym, O. Lokutova, Postol Anatoliy and I. Romaniuk
Department of Economics, Pereiaslav-Khmelnytskyi Hryhorii Skovoroda State Pedagogical University Pereiaslav, Ukraine, Department of Economics and Finance, Berdyansk University of Management and Business, Berdyansk, Ukraine, National University of Life and Environmental Sciences of Ukraine, Kyiv, Ukraine, Department of Economics and hotel and restaurant business, Faculty of Information Technology, Mathematics and Economics, Bogdan Khmelnitsky Melitopol State Pedagogical University, Melitopol, Ukraine and Kharkiv Petro Vasylenko National Technical University of Agriculture, Kharkiv, Ukraine
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Abstract:

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PR management, tourism enterprises, restrictions, national markets, internal and external tourism activities, products, services, brands, models of formation