Koushyar Rajavi

Scheller College of Business, Georgia Tech

800 West Peachtree St.

Atlanta, GA 30308

United States

  • Scheller College of Business, Georgia Tech

SCHOLARLY PAPERS

1

DOWNLOADS

22

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Understanding the Relationship between Ad Expenditures and Perceived Quality

Number of pages: 36 Posted: 06 Apr 2022
Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller and Alireza Golmohammadi
Scheller College of Business, Georgia Tech, Columbia University - Columbia Business School, Marketing, Dartmouth College - Tuck School of Business and affiliation not provided to SSRN
Downloads 22 (686,664)

Abstract:

Loading...

advertising, Perceived Quality, Accessibility-Diagnosticity, Panel data, Signaling, Econometric Models