Jasper Teow

National University of Singapore (NUS)

1E Kent Ridge Road

NUHS Tower Block Level 7

Singapore, 119228

Singapore

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Scholarly Papers (1)

1.

Mobility as a Service (MaaS): The Importance of Transportation Psychology

INSEAD Working Paper No. 2020/32/MKT
Number of pages: 17 Posted: 27 Jun 2020
affiliation not provided to SSRN, National University of Singapore (NUS), INSEAD, National University of Singapore (NUS), affiliation not provided to SSRN, Nanyang Business School, Land Transport Authority, Singapore, Cornell University - School of Applied Economics and Management, National University of Singapore (NUS) and affiliation not provided to SSRN
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Abstract:

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Mobility-as-a-Service, Transportation-Experience, Transportation-Nudges, Commuter-Psychology, Transportation-Decision-Making, Psychology-Informed-Design