Jasper Teow

National University of Singapore (NUS)

1E Kent Ridge Road

NUHS Tower Block Level 7

Singapore, 119228

Singapore

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Mobility as a Service (MaaS): The Importance of Transportation Psychology

Marketing Letters, 31, pp. 419–428, (2020), INSEAD Working Paper No. 2020/32/MKT, Nanyang Business School Research Paper No. 20-12
Number of pages: 17 Posted: 27 Jun 2020 Last Revised: 06 Aug 2021
affiliation not provided to SSRN, National University of Singapore (NUS), INSEAD, National University of Singapore (NUS), affiliation not provided to SSRN, Nanyang Business School, Nanyang Technological University, Land Transport Authority, Singapore, Cornell University - School of Applied Economics and Management, National University of Singapore (NUS) and affiliation not provided to SSRN
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Abstract:

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Mobility-as-a-Service, Transportation-Experience, Transportation-Nudges, Commuter-Psychology, Transportation-Decision-Making, Psychology-Informed-Design