wai Yan Leong

Land Transport Authority, Singapore

  • Land Transport Authority, Singapore

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Mobility as a Service (MaaS): The Importance of Transportation Psychology

INSEAD Working Paper No. 2020/32/MKT
Number of pages: 17 Posted: 27 Jun 2020
Geoffrey Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Y. Chen, wai Yan Leong, Shanjun Li, Nan Yang and Jinhua Zhao
affiliation not provided to SSRN, National University of Singapore (NUS), INSEAD, National University of Singapore (NUS), affiliation not provided to SSRN, Nanyang Business School, Land Transport Authority, Singapore, Cornell University - School of Applied Economics and Management, National University of Singapore (NUS) and affiliation not provided to SSRN
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Mobility-as-a-Service, Transportation-Experience, Transportation-Nudges, Commuter-Psychology, Transportation-Decision-Making, Psychology-Informed-Design