wai Yan Leong

Land Transport Authority, Singapore

  • Land Transport Authority, Singapore

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Mobility as a Service (MaaS): The Importance of Transportation Psychology

Marketing Letters, 31, pp. 419–428, (2020), INSEAD Working Paper No. 2020/32/MKT, Nanyang Business School Research Paper No. 20-12
Number of pages: 17 Posted: 27 Jun 2020 Last Revised: 06 Aug 2021
Geoffrey Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Y. Chen, wai Yan Leong, Shanjun Li, Nan Yang and Jinhua Zhao
affiliation not provided to SSRN, National University of Singapore (NUS), INSEAD, National University of Singapore (NUS), affiliation not provided to SSRN, Nanyang Business School, Nanyang Technological University, Land Transport Authority, Singapore, Cornell University - School of Applied Economics and Management, National University of Singapore (NUS) and Massachusetts Institute of Technology
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Mobility-as-a-Service, Transportation-Experience, Transportation-Nudges, Commuter-Psychology, Transportation-Decision-Making, Psychology-Informed-Design