Rishika Rishika

North Carolina State University - Poole College of Management

Hillsborough Street

Raleigh, NC 27695-8614

United States

http://https://rishika.wordpress.ncsu.edu/

SCHOLARLY PAPERS

3

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SSRN CITATIONS

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Scholarly Papers (3)

1.

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front Style Labels

Journal of Marketing, 2018
Posted: 29 Jul 2020
Joon Ho Lim, North Carolina State University - Poole College of Management, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

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front-of-package (FOP) nutrition labeling, competition, nutritional quality, public policy and marketing, difference-in-differences

2.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, https://journals.sagepub.com/doi/10.1509/jm.14.0249, Robert H. Smith School Research Paper No. RHS 2675073
Posted: 17 Oct 2015 Last Revised: 07 Jul 2020
affiliation not provided to SSRN, Baruch College, North Carolina State University - Poole College of Management, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

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social media, social media analytics, firm generated content, digital marketing, integrated marketing communication, cross-buying behavior, customer relationship management, propensity score matching, difference-in-differences

3.

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, Forthcoming
Posted: 18 Jan 2013 Last Revised: 05 Dec 2013
North Carolina State University - Poole College of Management, affiliation not provided to SSRN, University of South Carolina - Darla Moore School of Business and Baruch College

Abstract:

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social media marketing, social media participation, customer-firm relationship, shopping visit frequency,customer profitability, propensity score matching, quasi-experiment, difference-in-differences