Manuel Trenz

University of Goettingen, Germany

Professor for Interorganizational Information Systems

http://is.uni-goettingen.de

Other Papers (1)

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Disentangling the Impact of Omnichannel Integration Services on Consumer Behavior in Integrated Sales Channels

Trenz, M., Veit, D. J., and Tan, C.-W. 2020. “Disentangling the Impact of Omnichannel Integration Services on Consumer Behavior in Integrated Sales Channels,” MIS Quarterly (44:3), pp. 1207-1258.
Posted: 28 Jul 2020 Last Revised: 04 Sep 2020
Manuel Trenz, Daniel Veit and Chee-Wee Tan
University of Goettingen, Germany, University of Augsburg and Copenhagen Business School

Abstract:

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Omnichannel retail, multichannel retail, channel integration, channel synergies, electronic commerce, convenience, risk