Julie R. Irwin

University of Texas - McCombs School of Business

Marlene and Morton Meyerson Centennial Professor of Business

Business,Government and Society Department

Austin, TX 78712

United States

SCHOLARLY PAPERS

23

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3,768

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Top 6,165

in Total Papers Citations

81

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Scholarly Papers (23)

1.

Misleading Heuristics for Moderated Multiple Regression Models

Journal of Marketing Research, Vol. 38, pp. 100-109, February 2001
Number of pages: 10 Posted: 11 Feb 2009
Julie R. Irwin and Gary McClelland
University of Texas - McCombs School of Business and University of Colorado at Boulder - Department of Psychology
Downloads 530 (50,519)

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data analysis, multiple regression, anova, methodology, interactions models

2.

Happiness for Sale: Do Experiential Purchases Make Consumers Happier Than Material Purchases?

Journal of Consumer Research, Vol. 36, No. 2, pp. 188-198, August 2009
Number of pages: 11 Posted: 29 Jan 2009 Last Revised: 05 Mar 2012
Leonardo Nicolao, Julie R. Irwin and Joseph K. Goodman
University of Texas at Austin - Department of Marketing, University of Texas - McCombs School of Business and Fisher College of Business, The Ohio State University
Downloads 526 (51,021)

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3.

Negative Consequences of Dichotomizing Continuous Predictor Variables

Journal of Marketing Research, Vol. 40, pp. 366-371, August 2003
Number of pages: 7 Posted: 10 Feb 2009
Gary McClelland and Julie R. Irwin
University of Colorado at Boulder - Department of Psychology and University of Texas - McCombs School of Business
Downloads 419 (67,551)

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median split, dichotomizing, data analysis, regression, ANOVA

4.

Willful Ignorance in the Request for Product Information

Journal of Marketing Research, Vol. 42, No. 3, pp. 266-277, 2005
Number of pages: 13 Posted: 11 Feb 2009
Kristine Ehrich and Julie R. Irwin
University of San Diego - School of Business Administration and University of Texas - McCombs School of Business
Downloads 351 (83,204)

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Decision Making, missing information, dissonance reduction, willful ignorance, avoidance, ethics, morality

5.

Do Less Ethical Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of Others

Number of pages: 42 Posted: 24 Oct 2015
Daniel Zane, Julie R. Irwin and Rebecca Walker Reczek
Ohio State University, Students, University of Texas - McCombs School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 278 (107,542)

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Willful ignorance, ethical attributes, ethical consumer behavior, morality, social comparison, sustainability

6.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015
University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 259 (115,845)

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ANOVA, regression, median split, dichotomize, power, Type II errors

7.

Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding versus Including Product Alternatives

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 11 Feb 2009
Julie R. Irwin and Rebecca Walker Reczek
University of Texas - McCombs School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 233 (129,041)

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consideration sets, ethics, decision making, framing, pick/reject, include/exclude

8.

Buying/Selling Price Preference Reversals: Preference for Environmental Changes in Buying Versus Selling Modes

Organizational Behavior and Human Decision Processes, Vol. 60, pp. 431-457, 1994
Number of pages: 27 Posted: 11 Feb 2009
Julie R. Irwin
University of Texas - McCombs School of Business
Downloads 149 (193,335)

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behavioral economics, loss aversion, context effects, decision making, environues, prospect theory

9.

Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product

Journal of Consumer Research, Vol. 28, 2001
Number of pages: 14 Posted: 10 Feb 2009
Rajagopal Raghunathan and Julie R. Irwin
University of Texas at Austin - Red McCombs School of Business and University of Texas - McCombs School of Business
Downloads 107 (248,960)

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context effects, assimilation, contrast effects, sequential decision making, framing

10.

Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 104 (253,886)

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median splits, false positive consumer psychology, power

11.

How Do Investors React When Companies Stop Corporate Social Responsibility Initiatives?

Number of pages: 46 Posted: 13 Sep 2017 Last Revised: 28 Apr 2019
Shannon Garavaglia, Brian J. White and Julie R. Irwin
University of Texas at Austin, Red McCombs School of Business, Department of Accounting, University of Texas at Austin - Department of Accounting and University of Texas - McCombs School of Business
Downloads 102 (257,335)

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Corporate Social Responsibility; CSR disclosures; investor judgment

12.

Payoff Dominance vs. Cognitive Transparency in Decision Making

Economic Inquiry, Vol. 36, pp. 272-285, 1998
Number of pages: 14 Posted: 11 Feb 2009
University of Texas - McCombs School of Business, University of Colorado at Boulder - Department of Psychology, Appalachian State University - Department of Economics and Cornell University - Department of Economics
Downloads 98 (264,239)

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behavioral economics, experimental economics, becker-degroot-marshak, auctions, incentive compatibility

13.

Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition

Journal of Marketing, Forthcoming
Number of pages: 66 Posted: 07 Jun 2017
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Ohio State University (OSU) - Department of Marketing and Logistics and University of Texas - McCombs School of Business
Downloads 87 (285,097)

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Nonprofit Marketing, Donation, Memory, Identity, Product Disposition

14.

Product Familiarity and the Expression of Preferences

Journal of Consumer Research, Vol. 24, 1998
Number of pages: 10 Posted: 26 Feb 2009
Eloise Coupey, John W. Payne and Julie R. Irwin
Virginia Polytechnic Institute & State University - Department of Marketing, Duke University - Marketing and University of Texas - McCombs School of Business
Downloads 82 (295,628)

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preferences, familiarity, expertise, context effects, choice-matching reversals

15.

The Same Old Song: The Power of Familiarity in Music Choice

Marketing Letters, Forthcoming
Number of pages: 19 Posted: 19 Apr 2013 Last Revised: 07 May 2015
Morgan K. Ward, Joseph K. Goodman and Julie R. Irwin
Southern Methodist University (SMU), Fisher College of Business, The Ohio State University and University of Texas - McCombs School of Business
Downloads 79 (302,237)

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familiarity, mere exposure, optimum stimulation level, music, song

16.

Anomalies in the Values for Consumer Goods with Environmental Attributes

Journal of Consumer Psychology, Vol. 6, No. 4, pp. 339-363, 1997
Number of pages: 25 Posted: 31 Jul 2009
Julie R. Irwin and Joan Scattone Spira
University of Texas - McCombs School of Business and Morgan State University - School of Business and Management
Downloads 78 (304,493)

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decision making, embedding, environmental decisions, conjoint measurement, anomalies

17.

Preference Reversals and the Measurement of Environmental Values

Journal of Risk and Uncertainty, Vol. 6, No. 1, 1993
Number of pages: 15 Posted: 11 Feb 2009
University of Texas - McCombs School of Business, Decision Research, Decision Research and University of Colorado at Boulder - Department of Psychology
Downloads 77 (306,857)

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behavioral economics, preference reversals, decision making, context effects, environmental values, compatibility, willingness to pay

18.

Response Mode Effects and Moral Values

Organizational Behavior and Human Decision Processes, Vol. 84, pp. 177-197, March 2001
Number of pages: 21 Posted: 11 Feb 2009 Last Revised: 09 Mar 2009
Julie R. Irwin and Jonathan Baron
University of Texas - McCombs School of Business and University of Pennsylvania - Department of Psychology
Downloads 69 (326,294)

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behavioral economics, decision making, morality, context effects, preference reversals, conjoint measurement

19.

Choice Matching Preference Reversals in Groups: Consensus Processes and Justification-Based Reasoning

Human Decision Processes, Vol. 64, No. 3, pp. 325-339, December 1995
Number of pages: 15 Posted: 11 Feb 2009
James H. Davis and Julie R. Irwin
affiliation not provided to SSRN and University of Texas - McCombs School of Business
Downloads 58 (356,551)

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group processes, decision making, preference reversals, context effects, behavioral economicsconsensus

20.

Special Random Numbers: Beyond the Illusion of Control

Organizational Behavior and Human Decision Processes, No. 99, pp. 161-174, 2006
Number of pages: 14 Posted: 29 Jan 2009 Last Revised: 05 Apr 2012
Joseph K. Goodman and Julie R. Irwin
Fisher College of Business, The Ohio State University and University of Texas - McCombs School of Business
Downloads 50 (381,662)

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Gambling, Uncertainty, Risk, Paranormal, Illusion of control, Randomness, Fortune-telling

21.

Hypothetical and Real Consequences in Experimental Auctions for Insurance against Low Probability Risks

Behavioral Decision Making, Vol. 5, 107-116, 1992
Number of pages: 11 Posted: 13 May 2009
Gary McClelland, William D. Schulze and Julie R. Irwin
University of Colorado at Boulder - Department of Psychology, Cornell University - Department of Economics and University of Texas - McCombs School of Business
Downloads 32 (449,922)

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22.

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Journal of Marketing, Forthcoming
Posted: 12 Jul 2010
William & Mary, Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas - McCombs School of Business and University of Texas at Austin - Red McCombs School of Business

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Sustainability, Ethical Products, Green Marketing, Implicit Associations, Corporate Social Responsibility

23.

Order Effects in Individual and Group Policy Allocations

Group Processes and Intergroup Relations, Vol. 4, pp. 99-115, 2001
Posted: 11 Feb 2009 Last Revised: 03 Mar 2009
Janice Nadler, Julie R. Irwin, James H. Davis and Wing Au
Northwestern University - School of Law, University of Texas - McCombs School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN

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group decision making, behavioral economics, consensus, AIDS, social judgment, agendas