Mary Frances Luce

Duke University, The Fuqua School of Business

100 Fuqua Drive

Durham, NC 27708-0204

United States

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Scholarly Papers (1)

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The Preference for Moderation Scale

Number of pages: 78 Posted: 01 Aug 2020
Aimee Drolet, Mary Frances Luce, Li Jiang, Benjamin Rossi and Reid Hastie
UCLA Anderson School, Duke University, The Fuqua School of Business, George Washington University - Department of Marketing, affiliation not provided to SSRN and University of Chicago - Booth School of Business
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Abstract:

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moderation, choice, individual difference scale