Yustinus Suhardi Ruman

Faculty of Economics & Communication, Bina Nusantara University

Jl. K. H. Syahdan No. 9

Kemanggisan / Palmerah

Jakarta Barat, ID DKI Jakarta 11480

Indonesia

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Predictive Factors of Attitude towards Online Disruptive Advertising

Strategies for Business Sustainability in a Collaborative Economy, edited by Ramona-Diana Leon, pages 102-121 (2020). DOI: 10.4018/978-1-7998-4543-0.ch006. ISBN 9781799845430.
Number of pages: 37
Juneman Abraham, Dean Lauda Septian, Tommy Prayoga and Yustinus Suhardi Ruman
Bina Nusantara University (Binus) - Psychology Department, Bina Nusantara University (Binus) - Psychology Department, Bina Nusantara University (Binus) - Psychology Department and Faculty of Economics & Communication, Bina Nusantara University
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Abstract:

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Disruptive Advertising, Online Behavior, Openness Trait, Uncertainty Avoidance, Consumer Behavior