Sean Blair

Georgetown University - McDonough School of Business

3700 O Street, NW

Washington, DC 20057

United States

  • Georgetown University - McDonough School of Business

SCHOLARLY PAPERS

3

DOWNLOADS

534

SSRN CITATIONS

7

CROSSREF CITATIONS

0

Scholarly Papers (3)

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1.

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Number of pages: 46 Posted: 14 Aug 2020
Chris Hydock, Neeru Paharia and Sean Blair
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Georgetown University - McDonough School of Business and Georgetown University - McDonough School of Business
Downloads 329 (142,881)
Citation 2

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corporate political advocacy, choice share, market share, political orientation, brand activism, negativity bias, identity-based consumption

2.

Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products

Georgetown McDonough School of Business Research Paper No. 3988848
Number of pages: 45 Posted: 07 Feb 2022
Alexander Chernev, Sean Blair and Ulf Bockenholt
Northwestern University - Department of Marketing, Georgetown University - McDonough School of Business and Northwestern University
Downloads 127 (341,030)

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sustainability, corporate social responsibility, compensatory inferences, halo effect, green marketing

3.

When Sustainability is Not a Liability: The Halo Effect of Marketplace Morality

Chernev, Alexander, and Sean Blair. "When sustainability is not a liability: The halo effect of marketplace morality." Journal of Consumer Psychology 31.3 (2021): 551-569., Georgetown McDonough School of Business Research Paper No. 3988829
Number of pages: 19 Posted: 20 Dec 2021
Alexander Chernev and Sean Blair
Northwestern University - Department of Marketing and Georgetown University - McDonough School of Business
Downloads 78 (470,583)
Citation 2

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Sustainability, Halo, Green, Marketing, Moral reasoning, Environment