Sean Blair

Georgetown University - Robert Emmett McDonough School of Business

3700 O Street, NW

Washington, DC 20057

United States

SCHOLARLY PAPERS

3

DOWNLOADS

230

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Number of pages: 58 Posted: 14 Aug 2020
Chris Hydock, Neeru Paharia and Sean Blair
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Georgetown University - Robert Emmett McDonough School of Business and Georgetown University - Robert Emmett McDonough School of Business
Downloads 221 (179,163)
Citation 2

Abstract:

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corporate political advocacy, choice share, market share, political orientation, brand activism, negativity bias, identity-based consumption

2.

Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products

Number of pages: 45
Northwestern University - Department of Marketing, Georgetown University - Robert Emmett McDonough School of Business and Northwestern University
Downloads 5

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: sustainability, corporate social responsibility, compensatory inferences, halo effect, green market-ing

3.

When Sustainability is Not a Liability: The Halo Effect of Marketplace Morality

Chernev, Alexander, and Sean Blair. "When sustainability is not a liability: The halo effect of marketplace morality." Journal of Consumer Psychology 31.3 (2021): 551-569.
Number of pages: 19 Posted: 20 Dec 2021
Alexander Chernev and Sean Blair
Northwestern University - Department of Marketing and Georgetown University - Robert Emmett McDonough School of Business
Downloads 4 (782,079)

Abstract:

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Sustainability, Halo, Green, Marketing, Moral reasoning, Environment