T.J. Weber

California State Polytechnic University, San Luis Obispo - Orfalea College of Business

San Luis Obispo, CA 93407

United States

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The Consumer Response to Corporate Political Advocacy: a Review and Future Directions

Number of pages: 28 Posted: 06 May 2022
Chris Hydock, Neeru Paharia and T.J. Weber
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, Georgetown University - McDonough School of Business and California State Polytechnic University, San Luis Obispo - Orfalea College of Business
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Abstract:

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corporate political advocacy (CPA), political orientation, boycott, boycott, corporate social responsibility (CSR), consumerism, socially responsible consumption, identity