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Makito Takeuchi

Nagoya City University - Graduate School of Economics

Japan

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

Conjoint Analysis Incorporating Phantom Effects: Understanding Consumers' Choice under Out of Stock

Number of pages: 31 Posted: 16 Jan 2026
Ryosuke Igari and Makito Takeuchi
Keio University and Nagoya City University - Graduate School of Economics
Downloads 34 (1,290,922)

Abstract:

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Context Effects, Phantom Effect, Attraction Effect, Out of Stock, Ranking-Based Conjoint