Ryan L Raffaelli

Harvard University - Business School (HBS)

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

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Scholarly Papers (1)

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Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms

Harvard Business School Organizational Behavior Unit Working Paper No. 17-091
Number of pages: 55 Posted: 22 Apr 2017 Last Revised: 06 Sep 2018
Ryan L Raffaelli, Mary Ann Glynn and Michael Tushman
Harvard University - Business School (HBS), Boston College - Carroll School of Management and Harvard University - Organizational Behavior Unit
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Citation 1

Abstract:

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innovation adoption, framing, cognition, emotional resonance, incumbent inertia