Chris

Massey University - College of Business

Associate Pro Vice-Chancellor (International & Distance Learning)

New Zealand

SCHOLARLY PAPERS

1

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96

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0

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0

Scholarly Papers (1)

1.

Is Switching Banks Easy? Perception vs. Experience

21st Australasian Finance and Banking Conference 2008 Paper
Number of pages: 25 Posted: 25 Aug 2008
Massey University - School of Economics and Finance, Massey University - College of Business and University of South Australia - School of Marketing
Downloads 96 (323,845)

Abstract:

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Switching costs, Ease of switching, Banking, New Zealand