Pengcheng Shi

AI List Capital

225 Santa Monica Blvd #500,

Santa Monica, CA CA 90401

United States

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Scholarly Papers (1)

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Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing

Number of pages: 32 Posted: 20 Jul 2020 Last Revised: 26 Feb 2022
Yiwei Wang, Lauren Xiaoyuan Lu and Pengcheng Shi
Zhejiang University - International Business School, Dartmouth College - Tuck School of Business and AI List Capital
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Abstract:

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subscription service retail operations, email engagement, field experiment, data-driven operations.