Lei Zhuang

University of Minnesota - Twin Cities

420 Delaware St. SE

Minneapolis, MN 55455

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Quality Score: The Cost of a Virtuous Cycle

Number of pages: 50 Posted: 20 Apr 2017 Last Revised: 27 Jul 2020
Zsolt Katona, Yi Zhu and Lei Zhuang
University of California, Berkeley - Haas School of Business, University of Minnesota - Carlson School of Management and University of Minnesota - Twin Cities
Downloads 379 (145,353)
Citation 4

Abstract:

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Position Auctions, Generalized Second-Price Auctions, Quality Score, Landing Page Quality, Internet Marketing, Online Advertising, Game Theory