Jian Yang

affiliation not provided to SSRN

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The Early Impact of Requesting GDPR-Compliant Consent on Native Ads: The Case of a Native Ad Publisher

Posted: 05 Sep 2020
Pengyuan Wang, Li Jiang and Jian Yang
University of Georgia, George Washington University - Department of Marketing and affiliation not provided to SSRN

Abstract:

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GDPR, privacy policy, native advertising