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Kai Manke
Westfälische Wilhelms-Universität Münster
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How Social Media Drove the 2016 US Presidential Election: A Longitudinal Topic and Platform Analysis
Number of pages: 98
Posted: 08 Sep 2020
Raoul Kübler
,
Koen Pauwels
and Kai Manke
ESSEC Business School - Marketing Department, Northeastern University - D’Amore-McKim School of Business and Westfälische Wilhelms-Universität Münster
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Abstract:
politics, marketing, social media, time series, probabilistic polls, election
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