Kai Manke

Westfälische Wilhelms-Universität Münster

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How Social Media Drove the 2016 US Presidential Election: A Longitudinal Topic and Platform Analysis

Number of pages: 98 Posted: 08 Sep 2020
Raoul Kübler, Koen Pauwels and Kai Manke
ESSEC Business School - Marketing Department, Northeastern University - D’Amore-McKim School of Business and Westfälische Wilhelms-Universität Münster
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Abstract:

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politics, marketing, social media, time series, probabilistic polls, election