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Stepan Luiz Mekbekian

FATEC – Osasco

R. Pedro Rissato, 30

Osasco, São Paulo 06296-220

Brazil

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Análise Comparativa da Implementação da Rede KFC Brasill: Década de 90 e os Tempos Atuais (Comparative Analysis of the Implementation of KFC Brazil Chain: Decade of 90's and Modern Times Summary)

Number of pages: 13 Posted: 25 Aug 2020
Fernando de Almeida Santos and Stepan Luiz Mekbekian
Pontifícia Universidade Católica - PUC-SP and FATEC – Osasco
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Abstract:

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KFC. Mix de Marketing. Franquia