Leif Brandes

University of Lucerne

Lucerne

Switzerland

SCHOLARLY PAPERS

14

DOWNLOADS
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4,988

SSRN CITATIONS
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Top 24,319

in Total Papers Citations

23

CROSSREF CITATIONS

16

Scholarly Papers (14)

1.

Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing

Forthcoming, Marketing Letters
Number of pages: 12 Posted: 04 Apr 2022 Last Revised: 29 Jun 2022
University of Lucerne - Faculty of Economics and Management, Institute of Behavioral Science and Technology, University of St.Gallen, University of Lucerne, University of Lucerne, The Wharton School, University of Pennsylvania - Marketing Department, University of Lucerne, Columbia Business School - International Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 2,041 (11,621)

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Non-fungible token, NFT, crypto-marketing, blockchain, ownership, authenticity, status, sharing, decentralization

2.

The Effect from National Diversity on Team Production - Empirical Evidence from the Sports Industry

Schmalenbach Business Review, Vol. 61, pp. 225-246, April 2009
Number of pages: 23 Posted: 22 May 2009
Leif Brandes, Egon P. Franck and Philipp Theiler
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration (IBW)
Downloads 582 (69,708)

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Diversity, Nationality, Sports Industry, Team Performance

Expectations as Reference Points: Field Evidence from Professional Soccer

Forthcoming in: Management Science
Number of pages: 44 Posted: 08 May 2012 Last Revised: 23 Jul 2014
Björn Bartling, Leif Brandes and Daniel Schunk
University of Zurich - Department of Economics, University of Lucerne and Johannes Gutenberg University Mainz - Gutenberg School of Economics and Management
Downloads 330 (134,532)
Citation 5

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reference points, expectations, experience, high stakes, competition

Expectations as Reference Points: Field Evidence from Experienced Subjects in a Competitive, High-Stakes Environment

CESifo Working Paper Series No. 3830
Number of pages: 21 Posted: 18 Jun 2012
Björn Bartling, Leif Brandes and Daniel Schunk
University of Zurich - Department of Economics, University of Lucerne and Johannes Gutenberg University Mainz - Gutenberg School of Economics and Management
Downloads 98 (388,453)

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reference points, expectations, experience, high stakes, competition

4.

Death-Related Publicity as Informational Advertising: Evidence from the Music Industry

Forthcoming: Marketing Letters
Number of pages: 29 Posted: 13 Feb 2011 Last Revised: 12 Aug 2014
Leif Brandes, Egon P. Franck and Stephan Nüesch
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Münster
Downloads 421 (103,075)

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death-related effects; advertising; context effect; publicity; cultural markets

5.

Where Do the Joneses Go on Vacation? Social Distance and the Influence of Online Reviews on Product Sales

Number of pages: 45 Posted: 03 Sep 2011 Last Revised: 27 Oct 2011
University of Lucerne, Lancaster University - Department of Accounting and Finance and Lancaster University Management School
Downloads 304 (147,468)
Citation 3

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social distance, online word of mouth, heuristic processing, hotel bookings

6.

Media, Limited Attention and the Propensity of Individuals to Buy Stocks

Number of pages: 42 Posted: 16 Feb 2009 Last Revised: 09 Sep 2009
Leif Brandes and Katja Rost
University of Lucerne and University of Zurich - Institute for Organization and Administrative Science
Downloads 286 (157,017)
Citation 1

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media, investor behavior, limited attention, selection model

7.

Post-Consumption Susceptibility of Online Reviewers to Random Weather-Related Events

Leif Brandes, Yaniv Dover, Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather, Journal of Consumer Research, 2022;, ucac003, https://doi.org/10.1093/jcr/ucac003
Number of pages: 60 Posted: 20 Aug 2018 Last Revised: 09 May 2022
Leif Brandes and Yaniv Dover
University of Lucerne and Hebrew University of Jerusalem - Jerusalem School of Business Administration
Downloads 244 (184,072)

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online reviews, weather, mood, user generated content, context effect

8.

The Group Size and Loyalty of Football Fans: A Two-Stage Estimation Procedure to Compare Customer Potential Across Teams

Journal of the Royal Statistical Society (Series A), Forthcoming
Number of pages: 36 Posted: 06 May 2010 Last Revised: 22 May 2012
Leif Brandes, Egon P. Franck and Philipp Theiler
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration (IBW)
Downloads 206 (215,981)
Citation 1

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Group size, Random utility model, soccer, Ticket demand

9.

Managers' External Social Ties at Work: Blessing or Curse for the Firm?

Number of pages: 41 Posted: 12 Jun 2012 Last Revised: 12 Aug 2014
Leif Brandes, Marc Brechot and Egon P. Franck
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration (IBW)
Downloads 184 (238,756)

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social networks, social capital, principal-agent relationship, worker allocation, basketball

10.

Social Preferences or Personal Career Concerns? Field Evidence on Positive and Negative Reciprocity in the Workplace

Journal of Economic Psychology, Forthcoming
Number of pages: 47 Posted: 30 Oct 2010 Last Revised: 22 May 2012
Leif Brandes and Egon P. Franck
University of Lucerne and University of Zurich - Department of Business Administration (IBW)
Downloads 143 (294,383)
Citation 1

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Reciprocity, Fairness, Gift-Exchange, Job Changes

11.

Can Bad News Be Better Than No News? The Value of Transparency in Organisations

Number of pages: 40 Posted: 24 May 2014 Last Revised: 10 Jul 2015
Leif Brandes and Donja Darai
University of Lucerne and University of Zurich - Department of Economics
Downloads 134 (309,618)
Citation 1

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transparency, non-monetary incentives, communication, principal-agent relationship

12.

The Effect of Incentive Disclosure on Salespeople’s Performance with Customers

Number of pages: 84 Posted: 22 Sep 2022
Itir Bozkurt Umur, Leif Brandes and Sascha Alavi
University of Lucerne, University of Lucerne and Ruhr University of Bochum
Downloads 10 (833,676)

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incentive disclosure, customer relationships, relationship management, transparency, sales incentives, sales encounters

13.

Do Soccer Associations Really Spend on a Good Thing? Empirical Evidence on Heterogeneity in the Consumer Response to Match Uncertainty of Outcome

Contemporary Economic Policy, Vol. 27, Issue 2, pp. 216-235, April 2009
Number of pages: 20 Posted: 16 Jun 2009
Men-Andri Benz, Leif Brandes and Egon P. Franck
University of Zurich - Department of Business Administration (IBW), University of Lucerne and University of Zurich - Department of Business Administration (IBW)
Downloads 5 (888,417)
Citation 4

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14.

Local Heroes and Superstars: An Empirical Analysis of Star Attraction in German Soccer

Journal of Sports Economics, Vol. 9, No. 3, pp. 266-286, 2008
Posted: 17 Nov 2010
Leif Brandes, Egon P. Franck and Stephan Nüesch
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Münster

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superstar effect, consumer demand, soccer, talent, popularity