Leif Brandes

University of Lucerne

Lucerne

Switzerland

  • University of Lucerne

SCHOLARLY PAPERS

14

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6,210

TOTAL CITATIONS
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Top 37,616

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12

Scholarly Papers (14)

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1.

Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing

Forthcoming, Marketing Letters
Number of pages: 12 Posted: 04 Apr 2022 Last Revised: 29 Jun 2022
Reto Hofstetter, Emanuel de Bellis, Leif Brandes, Melanie Clegg, Cait Lamberton, David Reibstein, Felicia Rohlfsen, Bernd H. Schmitt and Z. John Zhang
University of St. Gallen (HSG), Institute of Behavioral Science and Technology, University of St.Gallen, University of Lucerne, University of Lausanne, University of Pennsylvania - Marketing Department, University of Pennsylvania - The Wharton School, University of Lucerne, Columbia Business School - International Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 2,410 (12,999)

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Non-fungible token, NFT, crypto-marketing, blockchain, ownership, authenticity, status, sharing, decentralization

2.

The Effect from National Diversity on Team Production - Empirical Evidence from the Sports Industry

Schmalenbach Business Review, Vol. 61, pp. 225-246, April 2009
Number of pages: 23 Posted: 22 May 2009
Leif Brandes, Egon P. Franck and Philipp Theiler
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration (IBW)
Downloads 652 (87,294)

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Diversity, Nationality, Sports Industry, Team Performance

3.

Death-Related Publicity as Informational Advertising: Evidence from the Music Industry

Forthcoming: Marketing Letters
Number of pages: 29 Posted: 13 Feb 2011 Last Revised: 12 Aug 2014
Leif Brandes, Egon P. Franck and Stephan Nüesch
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Münster
Downloads 517 (116,998)

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death-related effects; advertising; context effect; publicity; cultural markets

4.

Expectations as Reference Points: Field Evidence from Professional Soccer

Downloads 484 (126,726)
Citation 5

Expectations as Reference Points: Field Evidence from Professional Soccer

Forthcoming in: Management Science
Number of pages: 44 Posted: 08 May 2012 Last Revised: 23 Jul 2014
Björn Bartling, Leif Brandes and Daniel Schunk
University of Zurich - Department of Economics, University of Lucerne and Johannes Gutenberg University Mainz - Gutenberg School of Economics and Management
Downloads 362 (175,494)
Citation 5

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reference points, expectations, experience, high stakes, competition

Expectations as Reference Points: Field Evidence from Experienced Subjects in a Competitive, High-Stakes Environment

CESifo Working Paper Series No. 3830
Number of pages: 21 Posted: 18 Jun 2012
Björn Bartling, Leif Brandes and Daniel Schunk
University of Zurich - Department of Economics, University of Lucerne and Johannes Gutenberg University Mainz - Gutenberg School of Economics and Management
Downloads 122 (495,333)

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reference points, expectations, experience, high stakes, competition

5.

Where Do the Joneses Go on Vacation? Social Distance and the Influence of Online Reviews on Product Sales

Number of pages: 45 Posted: 03 Sep 2011 Last Revised: 27 Oct 2011
Leif Brandes, Ingmar Nolte and Sandra Nolte (Lechner)
University of Lucerne, Lancaster University - Department of Accounting and Finance and Lancaster University Management School
Downloads 437 (143,102)
Citation 3

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social distance, online word of mouth, heuristic processing, hotel bookings

6.

Post-Consumption Susceptibility of Online Reviewers to Random Weather-Related Events

Leif Brandes, Yaniv Dover, Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather, Journal of Consumer Research, 2022;, ucac003, https://doi.org/10.1093/jcr/ucac003
Number of pages: 60 Posted: 20 Aug 2018 Last Revised: 09 May 2022
Leif Brandes and Yaniv Dover
University of Lucerne and Hebrew University of Jerusalem - Jerusalem School of Business Administration
Downloads 361 (177,645)

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online reviews, weather, mood, user generated content, context effect

7.

Media, Limited Attention and the Propensity of Individuals to Buy Stocks

Number of pages: 42 Posted: 16 Feb 2009 Last Revised: 09 Sep 2009
Leif Brandes and Katja Rost
University of Lucerne and University of Zurich - Institute for Organization and Administrative Science
Downloads 352 (182,636)
Citation 1

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media, investor behavior, limited attention, selection model

8.

The Group Size and Loyalty of Football Fans: A Two-Stage Estimation Procedure to Compare Customer Potential Across Teams

Journal of the Royal Statistical Society (Series A), Forthcoming
Number of pages: 36 Posted: 06 May 2010 Last Revised: 22 May 2012
Leif Brandes, Egon P. Franck and Philipp Theiler
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration (IBW)
Downloads 233 (280,463)
Citation 1

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Group size, Random utility model, soccer, Ticket demand

9.

Managers' External Social Ties at Work: Blessing or Curse for the Firm?

Number of pages: 41 Posted: 12 Jun 2012 Last Revised: 12 Aug 2014
Leif Brandes, Marc Brechot and Egon P. Franck
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Zurich - Department of Business Administration (IBW)
Downloads 207 (314,098)

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social networks, social capital, principal-agent relationship, worker allocation, basketball

10.

Can Bad News Be Better Than No News? The Value of Transparency in Organisations

Number of pages: 40 Posted: 24 May 2014 Last Revised: 10 Jul 2015
Leif Brandes and Donja Darai
University of Lucerne and University of Zurich - Department of Economics
Downloads 186 (346,863)
Citation 1

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transparency, non-monetary incentives, communication, principal-agent relationship

11.

Social Preferences or Personal Career Concerns? Field Evidence on Positive and Negative Reciprocity in the Workplace

Journal of Economic Psychology, Forthcoming
Number of pages: 47 Posted: 30 Oct 2010 Last Revised: 22 May 2012
Leif Brandes and Egon P. Franck
University of Lucerne and University of Zurich - Department of Business Administration (IBW)
Downloads 173 (369,904)
Citation 1

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Reciprocity, Fairness, Gift-Exchange, Job Changes

12.

The AR-Display Bias: Why Augmented Reality Increases Preferences More for Inferior Than for Superior Products

Number of pages: 93 Posted: 18 Jul 2024
David Finken, Thomas Scheurer, Leif Brandes and Reto Hofstetter
ETH Zurich, Department of Humanities, Social and Political Sciences, Department of Management, Technology and Economics, Students, University of Lucerne - Faculty of Economics and Management, University of Lucerne and University of St. Gallen (HSG)
Downloads 104 (555,630)

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augmented reality, psychological ownership, perceived functionality, quality differentiation, product display

13.

The Effect of Incentive Disclosure on Salespeople’s Performance with Customers

Number of pages: 84 Posted: 22 Sep 2022
Itir Bozkurt Umur, Leif Brandes and Sascha Alavi
University of Lucerne, University of Lucerne and Ruhr University of Bochum
Downloads 94 (595,080)

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incentive disclosure, customer relationships, relationship management, transparency, sales incentives, sales encounters

14.

Local Heroes and Superstars: An Empirical Analysis of Star Attraction in German Soccer

Journal of Sports Economics, Vol. 9, No. 3, pp. 266-286, 2008
Posted: 17 Nov 2010
Leif Brandes, Egon P. Franck and Stephan Nüesch
University of Lucerne, University of Zurich - Department of Business Administration (IBW) and University of Münster

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superstar effect, consumer demand, soccer, talent, popularity