On Amir

University of California, San Diego (UCSD) - Rady School of Management

Associate Professor of Marketing

9500 Gilman Drive

Rady School of Management

La Jolla, CA 92093

United States

http://management.ucsd.edu/faculty/directory/amir/

SCHOLARLY PAPERS

24

DOWNLOADS
Rank 417

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Top 417

in Total Papers Downloads

42,294

CITATIONS
Rank 6,204

SSRN RANKINGS

Top 6,204

in Total Papers Citations

90

Scholarly Papers (24)

1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Journal of Marketing Research, Vol. 45, No. 6, pp. 633-644, 2008
Number of pages: 48 Posted: 12 Apr 2007 Last Revised: 08 Apr 2011
Nina Mazar, On Amir and Dan Ariely
Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 24,865 (79)
Citation 253

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Honesty, Self concept, Cost - Benefit

2.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
On Amir and Jonathan Levav
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,795 (858)
Citation 15

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Preference construction, preference learning, choice, context

3.

Stumble, Predict, Nudge: How Behavioral Economics Informs Law and Policy

Columbia Law Review, Vol. 108, 2009, San Diego Legal Studies Paper No. 09-006
Number of pages: 40 Posted: 21 Jan 2009
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 2,148 (6,257)
Citation 13

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behavioral economics, psychology and the law, administrative law, public policy, regulation, social norms, incentives and motivation, health law, new governance

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition

Number of pages: 41 Posted: 23 Aug 2006
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 1,337 (13,412)
Citation 1

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Transitivity, Emotion, Cognition, Preferences, Rationality

In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency

Journal of Consumer Research, No. 36, No. 2, pp. 173-187, 2009
Number of pages: 15 Posted: 16 Nov 2011
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 196 (152,542)
Citation 9

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5.

Nudging Healthy Lifestyles – Informing Regulatory Governance with Behavioural Research

European Journal of Risk Regulation, Vol. 3, No. 1, January 2012, HEC Paris Research Paper No. LAW-2013-981
Number of pages: 75 Posted: 18 Feb 2012 Last Revised: 23 May 2013
HEC Paris - Tax & Law, University of California, San Diego (UCSD) - Rady School of Management, University of North Carolina (UNC) at Chapel Hill - Department of Philosophy, Independent, University of San Diego School of Law, Michigan State University - Department of Philosophy and Rochester Institute of Technology - Department of Philosophy
Downloads 1,115 (18,099)
Citation 5

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Nudge, Libertarian Paternalism, Behavioral, Lifestyle, Regulation

6.

Deciding Without Resources: Psychological Depletion and Choice in Context

Number of pages: 46 Posted: 07 Jan 2007
Robert H. Smith School of Business, University of California, San Diego (UCSD) - Rady School of Management, Yale School of Management - International Center for Finance and Florida State University - College of Arts & Sciences
Downloads 1,089 (18,759)
Citation 29

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Decision making, context effects, two systems, depletion

Innovation Motivation: Behavioral Effects of Post-Employment Restrictions

San Diego Legal Studies Paper No. 10-32
Number of pages: 47 Posted: 14 Jul 2010 Last Revised: 22 Dec 2013
On Amir and Orly Lobel
University of California, San Diego (UCSD) - Rady School of Management and University of San Diego School of Law
Downloads 408 (69,493)
Citation 1

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behavioral economics, law and psychology, experimental economics, task performance, IP, employment, post-employment restrictions, labor market mobility, non-competes, EIP, motivation, contract, innovation, spillovers, human capital

Innovation Motivation: Behavioral Effects of Post-Employment Restrictions

Number of pages: 46 Posted: 05 Jul 2011
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 143 (201,092)

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human capital, employment law, contract, non-competes, intellectual property

8.

The Dissociation between Monetary Assessments and Predicted Utility

Number of pages: 28 Posted: 24 Jul 2006
On Amir, Dan Ariely and Ziv Carmon
University of California, San Diego (UCSD) - Rady School of Management, Duke University - Fuqua School of Business and INSEAD
Downloads 528 (50,971)

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Decision-Making, Buyer Behavior, Market Research

9.

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

Number of pages: 32 Posted: 23 Jan 2006
On Amir and Dan Ariely
University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 528 (50,971)
Citation 17

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Decision making, rules, intertemporal choice

10.

Can Uncertainty Improve Promotions?

Goldsmith, Kelly and On Amir (2010). “Can Uncertainty Improve Promotions?” Journal of Marketing Research, 47, 1070-1077
Number of pages: 9 Posted: 02 Jun 2007 Last Revised: 03 Oct 2013
Kelly Goldsmith and On Amir
Vanderbilt University - Marketing and University of California, San Diego (UCSD) - Rady School of Management
Downloads 525 (51,343)
Citation 12

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Uncertainty, Promotions, Wishful Thinking, Optimism

11.

Motivating Discounts: Price Motivated Reasoning

Number of pages: 30 Posted: 30 Jun 2007
On Amir and Erica Dawson
University of California, San Diego (UCSD) - Rady School of Management and Yale School of Management
Downloads 338 (87,221)
Citation 3

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pricing, motivated reasoning, signaling, discounts, promotions

Risk Management for the Future: Age, Risk, and Choice Architecture

7th Annual Conference on Empirical Legal Studies Paper
Number of pages: 28 Posted: 09 Jul 2012
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 253 (118,652)

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risk, risk regulation, behavioral economics, future risk, pensions, savings, financial health, aging, cognitive depletion, retirement, experimental law and economics, intertemporal choice

Risk Management for the Future: Age, Risk, and Choice Architecture

Netspar Discussion Paper No. 12/2015-054, San Diego Legal Studies Paper No. 16-206
Number of pages: 34 Posted: 15 Jan 2016
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 70 (328,667)

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decision making, risk, aging, retirement, executive resources

13.

Resting on Laurels: The Effects of Discrete Progress Markers as Subgoals on Task Performance and Preferences

Number of pages: 51 Posted: 12 Dec 2006 Last Revised: 06 May 2008
On Amir and Dan Ariely
University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 293 (102,009)
Citation 9

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progress information, effort, uncertainty, task partitioning, goals

14.

The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences?

Number of pages: 20 Posted: 14 Apr 2007
On Amir and Nina Mazar
University of California, San Diego (UCSD) - Rady School of Management and Boston University - Questrom School of Business
Downloads 287 (104,355)

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Preferences, Identity, Self

15.

Liberalism and Lifestyle: Informing Regulatory Governance with Behavioural Research

The European Journal of Risk Regulation Vol. 1, pp.17 (2012), San Diego Legal Studies Paper No. 12-094
Number of pages: 19 Posted: 11 Sep 2012
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 284 (105,542)
Citation 2

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behavioral law and economics, risk regulation, new governance, health policy, regulation, administrative law, governance, judgment and decision-making, consumer protection

16.

Driving Performance: A Growth Theory of Noncompete Law

Stanford Technology Law Review, Vol. 16, No. 3, Spring 2013, San Diego Legal Studies Paper No. 14-146
Number of pages: 43 Posted: 29 Mar 2014
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 259 (116,268)
Citation 4

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whistleblowing. employment law, reporting, incentives, experimental studies, behavioral law and economics, new governance, health policy, regulation, administrative law, governance, judgment and decision-making, consumer protection, environmental protection, financial regulation

17.

Driving Pro-Environmental Choice

Number of pages: 58 Posted: 31 Mar 2013 Last Revised: 08 May 2014
University of California, San Diego (UCSD) - Rady School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 216 (139,366)
Citation 1

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Decision-making, eco-friendly, accessibility, identity, moral

18.

Healthy Choices: Regulatory Design and Processing Modes of Health Decisions

Number of pages: 20 Posted: 05 Jul 2011
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 172 (171,727)

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judgement and decision making, behavioral law and economics, experimental legal studies, health policy, risk processing

19.

Risks, Interrupted

Number of pages: 30 Posted: 03 Sep 2013
Daniella Kupor, Wendy Liu and On Amir
Stanford University, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 150 (192,930)

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risk taking, decision making, familiarity, consumer behavior, interruptions

20.

Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions

Number of pages: 77 Posted: 11 Sep 2017 Last Revised: 08 Jun 2018
Kristen Duke and On Amir
University of California, San Diego (UCSD), Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 87 (286,085)
Citation 1

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guilt, self-control, emotion, time, indulgence, mental accounting

21.

Is the Preference for Certainty Always So Certain?

Number of pages: 75 Posted: 05 Oct 2011 Last Revised: 19 Oct 2017
University of California, San Diego (UCSD), Rady School of Management, Vanderbilt University - Marketing and University of California, San Diego (UCSD) - Rady School of Management
Downloads 76 (310,308)
Citation 1

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uncertainty, risk, the preference for certainty, processing style

22.

How Incentive Framing Can Harness the Power of Social Norms

Number of pages: 73 Posted: 04 Oct 2018
University of California, San Diego (UCSD), Rady School of Management, University of California, San Diego (UCSD), Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 58 (357,817)
Citation 1

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social norms, incentives, information leakage, framing, behavior change

23.

The Quantity Integration Effect: Integrating Purchase and Quantity Decisions Increases Sales by Providing Closure

Number of pages: 86 Posted: 07 Feb 2018 Last Revised: 10 Jun 2018
Kristen Duke and On Amir
University of California, San Diego (UCSD), Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 58 (357,817)

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framing effects, consumer choice, purchase likelihood, purchase quantity

24.

Reference Escalation in Sequential Choice

Number of pages: 51 Posted: 26 Jul 2017
On Amir and Coby Morvinski
University of California, San Diego (UCSD) - Rady School of Management and Ben-Gurion University of the Negev - Guilford Glazer Faculty of Business & Managment
Downloads 16 (537,653)

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Sequential Choice, Preferences, Reference Point Dynamics