On Amir

University of California, San Diego (UCSD) - Rady School of Management

Associate Professor of Marketing

9500 Gilman Drive

Rady School of Management

La Jolla, CA 92093

United States

http://management.ucsd.edu/faculty/directory/amir/

SCHOLARLY PAPERS

24

DOWNLOADS
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Top 345

in Total Papers Downloads

40,181

CITATIONS
Rank 4,810

SSRN RANKINGS

Top 4,810

in Total Papers Citations

109

Scholarly Papers (24)

1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Journal of Marketing Research, Vol. 45, No. 6, pp. 633-644, 2008
Number of pages: 48 Posted: 12 Apr 2007 Last Revised: 08 Apr 2011
Nina Mazar, On Amir and Dan Ariely
University of Toronto - Joseph L. Rotman School of Management, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 23,204 (56)
Citation 52

Abstract:

Honesty, Self concept, Cost - Benefit

2.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
On Amir and Jonathan Levav
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,643 (658)
Citation 7

Abstract:

Preference construction, preference learning, choice, context

3.

Stumble, Predict, Nudge: How Behavioral Economics Informs Law and Policy

Columbia Law Review, Vol. 108, 2009, San Diego Legal Studies Paper No. 09-006
Number of pages: 40 Posted: 21 Jan 2009
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,691 (5,750)
Citation 11

Abstract:

behavioral economics, psychology and the law, administrative law, public policy, regulation, social norms, incentives and motivation, health law, new governance

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition

Number of pages: 41 Posted: 23 Aug 2006
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 1,294 (11,240)
Citation 4

Abstract:

Transitivity, Emotion, Cognition, Preferences, Rationality

In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency

Journal of Consumer Research, No. 36, No. 2, pp. 173-187, 2009
Number of pages: 15 Posted: 16 Nov 2011
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 146 (166,597)
Citation 10

Abstract:

5.

Deciding Without Resources: Psychological Depletion and Choice in Context

Number of pages: 46 Posted: 07 Jan 2007
Robert H. Smith School of Business, University of California, San Diego (UCSD) - Rady School of Management, Yale School of Management - International Center for Finance and Florida State University - College of Arts & Sciences
Downloads 943 (16,416)
Citation 12

Abstract:

Decision making, context effects, two systems, depletion

6.

Nudging Healthy Lifestyles – Informing Regulatory Governance with Behavioural Research

European Journal of Risk Regulation, Vol. 3, No. 1, January 2012, HEC Paris Research Paper No. LAW-2013-981
Number of pages: 75 Posted: 18 Feb 2012 Last Revised: 23 May 2013
HEC Paris, University of California, San Diego (UCSD) - Rady School of Management, Independent, Independent, University of San Diego School of Law, Michigan State University - Department of Philosophy and Rochester Institute of Technology - Department of Philosophy
Downloads 754 (17,852)
Citation 1

Abstract:

Nudge, Libertarian Paternalism, Behavioral, Lifestyle, Regulation

7.

The Dissociation between Monetary Assessments and Predicted Utility

Number of pages: 28 Posted: 24 Jul 2006
On Amir, Dan Ariely and Ziv Carmon
University of California, San Diego (UCSD) - Rady School of Management, Duke University - Fuqua School of Business and INSEAD - Marketing
Downloads 499 (42,914)
Citation 2

Abstract:

Decision-Making, Buyer Behavior, Market Research

Innovation Motivation: Behavioral Effects of Post-Employment Restrictions

San Diego Legal Studies Paper No. 10-32
Number of pages: 47 Posted: 14 Jul 2010 Last Revised: 22 Dec 2013
On Amir and Orly Lobel
University of California, San Diego (UCSD) - Rady School of Management and University of San Diego School of Law
Downloads 361 (66,145)
Citation 1

Abstract:

behavioral economics, law and psychology, experimental economics, task performance, IP, employment, post-employment restrictions, labor market mobility, non-competes, EIP, motivation, contract, innovation, spillovers, human capital

Innovation Motivation: Behavioral Effects of Post-Employment Restrictions

Number of pages: 46 Posted: 05 Jul 2011
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 127 (186,538)
Citation 1

Abstract:

human capital, employment law, contract, non-competes, intellectual property

9.

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

Number of pages: 32 Posted: 23 Jan 2006
On Amir and Dan Ariely
University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 481 (44,198)
Citation 9

Abstract:

Decision making, rules, intertemporal choice

10.

Can Uncertainty Improve Promotions?

Goldsmith, Kelly and On Amir (2010). “Can Uncertainty Improve Promotions?” Journal of Marketing Research, 47, 1070-1077,
Number of pages: 9 Posted: 02 Jun 2007 Last Revised: 03 Oct 2013
Kelly Goldsmith and On Amir
Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 358 (51,783)

Abstract:

Uncertainty, Promotions, Wishful Thinking, Optimism

Risk Management for the Future: Age, Risk, and Choice Architecture

7th Annual Conference on Empirical Legal Studies Paper
Number of pages: 28 Posted: 09 Jul 2012
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 237 (105,866)

Abstract:

risk, risk regulation, behavioral economics, future risk, pensions, savings, financial health, aging, cognitive depletion, retirement, experimental law and economics, intertemporal choice

Risk Management for the Future: Age, Risk, and Choice Architecture

Netspar Discussion Paper No. 12/2015-054, San Diego Legal Studies Paper No. 16-206
Number of pages: 34 Posted: 15 Jan 2016
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 58 (308,848)

Abstract:

decision making, risk, aging, retirement, executive resources

12.

Motivating Discounts: Price Motivated Reasoning

Number of pages: 30 Posted: 30 Jun 2007
On Amir and Erica Dawson
University of California, San Diego (UCSD) - Rady School of Management and Yale School of Management
Downloads 282 (76,449)

Abstract:

pricing, motivated reasoning, signaling, discounts, promotions

13.

The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences?

Number of pages: 20 Posted: 14 Apr 2007
On Amir and Nina Mazar
University of California, San Diego (UCSD) - Rady School of Management and University of Toronto - Joseph L. Rotman School of Management
Downloads 261 (89,440)

Abstract:

Preferences, Identity, Self

14.

Resting on Laurels: The Effects of Discrete Progress Markers as Subgoals on Task Performance and Preferences

Number of pages: 51 Posted: 12 Dec 2006 Last Revised: 06 May 2008
On Amir and Dan Ariely
University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 235 (93,484)
Citation 3

Abstract:

progress information, effort, uncertainty, task partitioning, goals

15.

Liberalism and Lifestyle: Informing Regulatory Governance with Behavioural Research

The European Journal of Risk Regulation Vol. 1, pp.17 (2012), San Diego Legal Studies Paper No. 12-094
Number of pages: 19 Posted: 11 Sep 2012
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 232 (90,898)
Citation 1

Abstract:

behavioral law and economics, risk regulation, new governance, health policy, regulation, administrative law, governance, judgment and decision-making, consumer protection

16.

Healthy Choices: Regulatory Design and Processing Modes of Health Decisions

Number of pages: 20 Posted: 05 Jul 2011
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 146 (152,103)

Abstract:

judgement and decision making, behavioral law and economics, experimental legal studies, health policy, risk processing

17.

Driving Pro-Environmental Choice

Number of pages: 58 Posted: 31 Mar 2013 Last Revised: 08 May 2014
University of California, San Diego (UCSD) - Rady School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 144 (135,770)

Abstract:

Decision-making, eco-friendly, accessibility, identity, moral

18.

Driving Performance: A Growth Theory of Noncompete Law

Stanford Technology Law Review, Vol. 16, No. 3, Spring 2013, San Diego Legal Studies Paper No. 14-146
Number of pages: 43 Posted: 29 Mar 2014
Orly Lobel and On Amir
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 104 (130,414)

Abstract:

whistleblowing. employment law, reporting, incentives, experimental studies, behavioral law and economics, new governance, health policy, regulation, administrative law, governance, judgment and decision-making, consumer protection, environmental protection, financial regulation

19.

Risks, Interrupted

Number of pages: 30 Posted: 03 Sep 2013
Stanford University, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 52 (223,159)

Abstract:

risk taking, decision making, familiarity, consumer behavior, interruptions

20.

Is the Preference for Certainty Always So Certain? Why Differentiating Details Increases Risk Tolerance and Decreases Uncertainty Aversion

Posted: 05 Oct 2011 Last Revised: 10 Mar 2017
University of California, San Diego (UCSD) - Rady School of Management, Northwestern University - Kellogg School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

uncertainty, risk, the preference for certainty, processing style

21.

'Ten Million Readers Can't Be Wrong!', or Can They? On the Role of Information About Adoption Stock in New Product Trial

Number of pages: 43 Posted: 29 Jun 2014
University of California, San Diego (UCSD) - Rady School of Management, University of California, San Diego (UCSD) - Rady School of Management and New York University (NYU) - Department of Marketing
Downloads 36 (249,997)

Abstract:

new product adoption, product diffusion, adoption stock, social proof

22.

Liking Goes with Liking: An Intuitive Congruence between Preference and Prominence

Number of pages: 62 Posted: 17 May 2015 Last Revised: 25 Jun 2017
Coby Morvinski and On Amir
University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 12 (391,247)

Abstract:

Preferences, Prominence, Evaluative Matching

23.

Goal Proximity, Social Information, and Giving: When Norms Backfire

Number of pages: 26 Posted: 07 Mar 2017
University of California, San Diego (UCSD) - Rady School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 0 (449,232)

Abstract:

charitable giving, donations, goal gradient, social information, norms

24.

Reference Escalation in Sequential Choice

Number of pages: 51
On Amir and Coby Morvinski
University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 0

Abstract:

Sequential Choice, Preferences, Reference Point Dynamics