David Gal

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

  • Northwestern University - Kellogg School of Management

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

The Pursuit of Happiness: Can It Make You Happy?

Posted: 05 Jan 2012 Last Revised: 30 Oct 2018
Lauren Cheatham, Kelly Goldsmith, David Gal and Rajagopal Raghunathan
Northwestern University, Vanderbilt University - Marketing, Northwestern University - Kellogg School of Management and University of Texas at Austin - Red McCombs School of Business

Abstract:

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happiness, intervention, behavior, behavioral change

2.

Cross - Modal Influences on Gustatory Perception

Posted: 15 Nov 2007
David Gal, S. Christian Wheeler and Baba Shiv
Northwestern University - Kellogg School of Management, Stanford Graduate School of Business and Stanford Graduate School of Business

Abstract:

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Cross - Modal, Crossmodal, Multisensory, Gustatory Perception

3.

A Psychological Law of Inertia and the Illusion of Loss Aversion

Judgment and Decision Making, Vol. 1, pp. 23-32, 2006
Posted: 31 Oct 2005
David Gal
Northwestern University - Kellogg School of Management

Abstract:

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