David Gal

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

  • Northwestern University - Kellogg School of Management

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Cross - Modal Influences on Gustatory Perception

Posted: 15 Nov 2007
David Gal, S. Christian Wheeler and Baba Shiv
Northwestern University - Kellogg School of Management, Stanford Graduate School of Business and Stanford Graduate School of Business

Abstract:

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Cross - Modal, Crossmodal, Multisensory, Gustatory Perception

2.

A Psychological Law of Inertia and the Illusion of Loss Aversion

Judgment and Decision Making, Vol. 1, pp. 23-32, 2006
Posted: 31 Oct 2005
David Gal
Northwestern University - Kellogg School of Management

Abstract:

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