Komal Chopra

Amity Business School

Ritnand Balved Education Foundation

Sec-125, E-1 Block, ASET

Noida - 201303 (U.P.), 201303

India

SCHOLARLY PAPERS

5

DOWNLOADS
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Top 4,514

in Total Papers Downloads

7,132

CITATIONS

0

Scholarly Papers (5)

1.

Strategic Marketing - Role of Relationships, Information & Services

Number of pages: 23 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 3,565 (1,708)

Abstract:

strategic marketing, relationships, information, services, knowledge management, database marketing, holistic marketing

2.

Cross Cultural Configuration in International Business Organisation

Number of pages: 12 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 2,461 (3,277)

Abstract:

cultural issues, international business, intercultural management, workforce diversity, marketing, cross cultural negotiations, business ethics, customs

3.

Entrepreneur Endorser

Number of pages: 10 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 350 (62,708)

Abstract:

celebrity endorsement, entrepreneur, advertising, strategies

4.

Liberalizing International Trade in Services: Challenges in E-Governance and Services Branding

Number of pages: 21 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 246 (94,020)

Abstract:

services, e-governance, liberalization, branding,

5.

Institutionalizing Change in Management Education - A more Humane Future Manager

Number of pages: 3 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 133 (166,606)

Abstract:

managemenr education, values, morals, management professionals, changes