Komal Chopra

Amity Business School

Ritnand Balved Education Foundation

Sec-125, E-1 Block, ASET

Noida - 201303 (U.P.), 201303

India

SCHOLARLY PAPERS

5

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Top 5,466

in Total Papers Downloads

7,663

CITATIONS

1

Scholarly Papers (5)

1.

Strategic Marketing - Role of Relationships, Information & Services

Number of pages: 23 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 4,044 (2,154)

Abstract:

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strategic marketing, relationships, information, services, knowledge management, database marketing, holistic marketing

2.

Cross Cultural Configuration in International Business Organisation

Number of pages: 12 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 2,843 (3,959)
Citation 1

Abstract:

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cultural issues, international business, intercultural management, workforce diversity, marketing, cross cultural negotiations, business ethics, customs

3.

Entrepreneur Endorser

Number of pages: 10 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 379 (76,994)

Abstract:

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celebrity endorsement, entrepreneur, advertising, strategies

4.

Liberalizing International Trade in Services: Challenges in E-Governance and Services Branding

Number of pages: 21 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 258 (117,650)

Abstract:

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services, e-governance, liberalization, branding,

5.

Institutionalizing Change in Management Education - a More Humane Future Manager

Number of pages: 3 Posted: 28 Jul 2005
Komal Chopra
Amity Business School
Downloads 139 (206,848)

Abstract:

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managemenr education, values, morals, management professionals, changes