Weiyin Hong

Hong Kong University of Science & Technology (HKUST)

Clearwater Bay

Kowloon, 999999

Hong Kong

SCHOLARLY PAPERS

2

DOWNLOADS

276

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Impact of Animated Banner Ads on Online Consumers: A Feature-Level Analysis Using Eye Tracking

Journal of the Association for Information Systems, 22, 1 (2021), pp. 204-245., HKUST Business School Research Paper No. 2021-002
Number of pages: 42 Posted: 18 Feb 2021 Last Revised: 06 Oct 2021
Hong Kong University of Science & Technology (HKUST), Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management and HKUST Business School
Downloads 209 (212,876)

Abstract:

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Online Consumers, Online Advertisement, Website Design, Animation, Banner Ads, Attention, Eye Tracking, Human-Computer Interaction

2.

Drivers and Inhibitors of Internet Privacy Concern: A Multidimensional Development Theory Perspective

Journal of Business Ethics, 168, 3, (2021), pp. 539-564.
Number of pages: 27 Posted: 24 Sep 2020 Last Revised: 16 Oct 2021
Hong Kong University of Science & Technology (HKUST), ESSEC Business School and HKUST Business School
Downloads 67 (480,201)
Citation 1

Abstract:

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Internet Privacy Concern, Multidimensional Development Theory, Individual Factors, Information Management, Interaction Management, Information Disclosure, Privacy Protection, Social Presence