Nejc Martin Jakopin

University of Duisburg-Essen

Lotharstrasse 1

Duisburg, 47048

Germany

SCHOLARLY PAPERS

1

DOWNLOADS

389

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (1)

1.

International Marketing Standardization and Financial Performance of Mobile Network Operators - an Empirical Analysis

Schmalenbach Business Review, Vol. 57, July 2005
Number of pages: 32 Posted: 15 Aug 2005 Last Revised: 25 Dec 2013
Torsten J. Gerpott and Nejc Martin Jakopin
University of Duisburg-Essen and University of Duisburg-Essen
Downloads 389 (150,591)

Abstract:

Loading...

Adaptation, international marketing, mobile network operators, partial least squares, standardization, telecommunication services