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Wesley R. Hartmann

Stanford Graduate School of Business

655 Knight Way

Stanford, CA 94305-5015

United States

  • Stanford Graduate School of Business

SCHOLARLY PAPERS

9

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Top 22,552

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1,706

CITATIONS
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in Total Papers Citations

42

Scholarly Papers (9)

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1.

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Downloads 415 ( 57,378)
Citation 8

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Number of pages: 38 Posted: 17 Jan 2008 Last Revised: 01 May 2012
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 233 (109,283)
Citation 8

Abstract:

tied goods, retail competition, dynamic discrete choice models, long-run effects, vertical channels, razor-blade market

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Stanford University Graduate School of Business Research Paper No. 1990
Number of pages: 38 Posted: 25 Apr 2008 Last Revised: 20 May 2009
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 182 (138,999)
Citation 8

Abstract:

tied goods, retail competition, dynamic discrete choice, durable good replacement, endogenous consumption, long-run effects, vertical channels, razor-blade market

2.

Advertising Effects in Presidential Elections

Downloads 346 ( 71,201)
Citation 2

Advertising Effects in Presidential Elections

Stanford Graduate School of Business Research Paper No. 2080, Columbia Business School Research Paper No. 12/33
Number of pages: 41 Posted: 09 Jul 2011 Last Revised: 25 Aug 2012
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 346 (70,615)
Citation 2

Abstract:

advertising, politics, instrumental variables, presidential elections

Advertising Effects in Presidential Elections

Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745, Columbia Business School Research Paper No. 13-79, Stanford University Graduate School of Business Research Paper No. 13-10
Posted: 13 Nov 2013
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business

Abstract:

advertising, politics, instrumental variables, presidential elections

3.

Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program

Number of pages: 36 Posted: 04 Aug 2006 Last Revised: 28 Oct 2007
Wesley R. Hartmann and V. Brian Viard
Stanford Graduate School of Business and Cheung Kong Graduate School of Business
Downloads 194 (126,765)
Citation 4

Abstract:

switching costs, reward programs, dynamic programming, discrete-choice

4.

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Stanford University Graduate School of Business Research Paper No. 2039 (R)
Number of pages: 39 Posted: 21 Dec 2009 Last Revised: 04 Jun 2011
Wesley R. Hartmann, Harikesh Nair and Sridhar Narayanan
Stanford Graduate School of Business, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 151 (158,357)
Citation 4

Abstract:

endogeneity, discontinuity, treatment effects, selection, direct-mail, regression, nonparametric identification, targeted marketing, casinos

5.

Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates

Number of pages: 50 Posted: 13 Sep 2006
Wesley R. Hartmann
Stanford Graduate School of Business
Downloads 122 (189,486)
Citation 10

Abstract:

consumption, discrete choice, dynamic programming, random coefficients

6.

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Number of pages: 55 Posted: 09 Feb 2009 Last Revised: 22 Jun 2009
Wesley R. Hartmann
Stanford Graduate School of Business
Downloads 108 (204,529)
Citation 13

Abstract:

decision-making, interdependent preferences, consumption, discrete choice, social interactions, targeted marketing, customer relationships

7.

Super Bowl Ads

Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 07 Jul 2017
Wesley R. Hartmann and Daniel Klapper
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads 59 (99,892)

Abstract:

advertising, ad impressions, branding, complements, television

8.

Advertising Competition in Presidential Elections

Quantitative Marketing and Economics, Vol. 14, No. 1, 2016
Number of pages: 52 Posted: 09 Sep 2013 Last Revised: 16 Sep 2017
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 50 (240,661)
Citation 1

Abstract:

Political advertising, presidential election, electoral college, direct vote, resource allocation, voter choice, contests

9.

Individual Treatment Effects in Field Experiments: The Case of Electricity Demand Reduction Interventions

Stanford University Graduate School of Business Research Paper No. 15-7
Posted: 28 Dec 2014
Bryan K. Bollinger and Wesley R. Hartmann
Duke University - Fuqua School of Business and Stanford Graduate School of Business

Abstract:

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