Wesley R. Hartmann

Stanford University - Graduate School of Business

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 22,330

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Top 22,330

in Total Papers Downloads

1,683

CITATIONS
Rank 10,183

SSRN RANKINGS

Top 10,183

in Total Papers Citations

42

Scholarly Papers (9)

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Number of pages: 38 Posted: 17 Jan 2008 Last Revised: 01 May 2012
Wesley R. Hartmann and Harikesh Nair
Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 231 (107,948)
Citation 8

Abstract:

tied goods, retail competition, dynamic discrete choice models, long-run effects, vertical channels, razor-blade market

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Stanford University Graduate School of Business Research Paper No. 1990
Number of pages: 38 Posted: 25 Apr 2008 Last Revised: 20 May 2009
Wesley R. Hartmann and Harikesh Nair
Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 182 (136,170)
Citation 8

Abstract:

tied goods, retail competition, dynamic discrete choice, durable good replacement, endogenous consumption, long-run effects, vertical channels, razor-blade market

2.
Downloads 342 ( 70,645)
Citation 2

Advertising Effects in Presidential Elections

Stanford Graduate School of Business Research Paper No. 2080, Columbia Business School Research Paper No. 12/33
Number of pages: 41 Posted: 09 Jul 2011 Last Revised: 25 Aug 2012
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business
Downloads 342 (70,078)
Citation 2

Abstract:

advertising, politics, instrumental variables, presidential elections

Advertising Effects in Presidential Elections

Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745, Columbia Business School Research Paper No. 13-79, Stanford University Graduate School of Business Research Paper No. 13-10
Posted: 13 Nov 2013
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business

Abstract:

advertising, politics, instrumental variables, presidential elections

3.

Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program

Number of pages: 36 Posted: 04 Aug 2006 Last Revised: 28 Oct 2007
Wesley R. Hartmann and V. Brian Viard
Stanford University - Graduate School of Business and Cheung Kong Graduate School of Business
Downloads 194 (124,189)
Citation 4

Abstract:

switching costs, reward programs, dynamic programming, discrete-choice

4.

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Stanford University Graduate School of Business Research Paper No. 2039 (R)
Number of pages: 39 Posted: 21 Dec 2009 Last Revised: 04 Jun 2011
Wesley R. Hartmann, Harikesh Nair and Sridhar Narayanan
Stanford University - Graduate School of Business, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 151 (155,193)
Citation 4

Abstract:

endogeneity, discontinuity, treatment effects, selection, direct-mail, regression, nonparametric identification, targeted marketing, casinos

5.

Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates

Number of pages: 50 Posted: 13 Sep 2006
Wesley R. Hartmann
Stanford University - Graduate School of Business
Downloads 122 (186,978)
Citation 10

Abstract:

consumption, discrete choice, dynamic programming, random coefficients

6.

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Number of pages: 55 Posted: 09 Feb 2009 Last Revised: 22 Jun 2009
Wesley R. Hartmann
Stanford University - Graduate School of Business
Downloads 108 (200,487)
Citation 13

Abstract:

decision-making, interdependent preferences, consumption, discrete choice, social interactions, targeted marketing, customer relationships

7.

Super Bowl Ads

Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 32 Posted: 27 Jan 2014 Last Revised: 07 Mar 2015
Wesley R. Hartmann and Daniel Klapper
Stanford University - Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads 59 (103,762)

Abstract:

advertising, brand management, complements, television

8.

Advertising Competition in Presidential Elections

Stanford University Graduate School of Business Research Paper No. 2131; Stanford University Graduate School of Business Research Paper No. 13-2
Number of pages: 51 Posted: 09 Sep 2013 Last Revised: 13 Nov 2013
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business
Downloads 50 (236,119)
Citation 1

Abstract:

Political advertising, presidential election, electoral college, direct vote, resource allocation, voter choice, contests

9.

Individual Treatment Effects in Field Experiments: The Case of Electricity Demand Reduction Interventions

Stanford University Graduate School of Business Research Paper No. 15-7
Posted: 28 Dec 2014
Bryan K. Bollinger and Wesley R. Hartmann
Duke University - Fuqua School of Business and Stanford University - Graduate School of Business

Abstract: