Wesley R. Hartmann

Stanford Graduate School of Business

655 Knight Way

Stanford, CA 94305-5015

United States

  • Stanford Graduate School of Business

SCHOLARLY PAPERS

10

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CROSSREF CITATIONS

24

Scholarly Papers (10)

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1.

Super Bowl Ads

Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 31 Jul 2018
Wesley R. Hartmann and Daniel Klapper
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads 547 (63,215)
Citation 15

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advertising, ad impressions, branding, complements, television

2.

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Downloads 462 ( 77,839)
Citation 19

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Number of pages: 38 Posted: 17 Jan 2008 Last Revised: 01 May 2012
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 270 (140,951)
Citation 4

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tied goods, retail competition, dynamic discrete choice models, long-run effects, vertical channels, razor-blade market

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Stanford University Graduate School of Business Research Paper No. 1990
Number of pages: 38 Posted: 25 Apr 2008 Last Revised: 20 May 2009
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 192 (196,077)
Citation 18

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tied goods, retail competition, dynamic discrete choice, durable good replacement, endogenous consumption, long-run effects, vertical channels, razor-blade market

3.

Advertising Effects in Presidential Elections

Downloads 410 ( 89,580)
Citation 7

Advertising Effects in Presidential Elections

Stanford Graduate School of Business Research Paper No. 2080, Columbia Business School Research Paper No. 12/33
Number of pages: 41 Posted: 09 Jul 2011 Last Revised: 25 Aug 2012
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 410 (88,829)
Citation 7

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advertising, politics, instrumental variables, presidential elections

Advertising Effects in Presidential Elections

Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745, Columbia Business School Research Paper No. 13-79, Stanford University Graduate School of Business Research Paper No. 13-10
Posted: 13 Nov 2013
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business

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advertising, politics, instrumental variables, presidential elections

4.

Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program

Number of pages: 36 Posted: 04 Aug 2006 Last Revised: 28 Oct 2007
Wesley R. Hartmann and V. Brian Viard
Stanford Graduate School of Business and Cheung Kong Graduate School of Business
Downloads 220 (172,942)
Citation 6

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switching costs, reward programs, dynamic programming, discrete-choice

5.

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Stanford University Graduate School of Business Research Paper No. 2039 (R)
Number of pages: 39 Posted: 21 Dec 2009 Last Revised: 04 Jun 2011
Wesley R. Hartmann, Harikesh Nair and Sridhar Narayanan
Stanford Graduate School of Business, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 169 (219,226)
Citation 5

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endogeneity, discontinuity, treatment effects, selection, direct-mail, regression, nonparametric identification, targeted marketing, casinos

6.

Identification Using Border Approaches and IVs

Number of pages: 34 Posted: 19 Jun 2019
Xing Li, Wesley R. Hartmann and Tomomichi Amano
Peking University - Guanghua School of Management, Stanford Graduate School of Business and Harvard University - Business School (HBS)
Downloads 164 (224,849)
Citation 4

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7.

Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates

Number of pages: 50 Posted: 13 Sep 2006
Wesley R. Hartmann
Stanford Graduate School of Business
Downloads 146 (247,697)
Citation 15

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consumption, discrete choice, dynamic programming, random coefficients

8.

Information vs Automation and Implications for Dynamic Pricing

Stanford University Graduate School of Business Research Paper No. 15-7
Number of pages: 59 Posted: 28 Dec 2014 Last Revised: 27 Sep 2018
Bryan Bollinger and Wesley R. Hartmann
New York University (NYU) - Department of Marketing and Stanford Graduate School of Business
Downloads 142 (253,295)
Citation 7

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Automation Technology, Demand Response, Short-run Elasticities, Utilities, Energy; Electricity, Field experiments.

9.

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Number of pages: 55 Posted: 09 Feb 2009 Last Revised: 22 Jun 2009
Wesley R. Hartmann
Stanford Graduate School of Business
Downloads 124 (280,905)
Citation 4

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decision-making, interdependent preferences, consumption, discrete choice, social interactions, targeted marketing, customer relationships

10.

Advertising Competition in Presidential Elections

Quantitative Marketing and Economics, Vol. 14, No. 1, 2016
Number of pages: 52 Posted: 09 Sep 2013 Last Revised: 16 Sep 2017
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 107 (311,801)
Citation 16

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Political advertising, presidential election, electoral college, direct vote, resource allocation, voter choice, contests