Wesley R. Hartmann

Stanford Graduate School of Business

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 23,232

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Top 23,232

in Total Papers Downloads

2,243

SSRN CITATIONS
Rank 10,738

SSRN RANKINGS

Top 10,738

in Total Papers Citations

78

CROSSREF CITATIONS

24

Scholarly Papers (10)

1.

Super Bowl Ads

Stanford University Graduate School of Business Research Paper No. 15-16
Number of pages: 42 Posted: 27 Jan 2014 Last Revised: 31 Jul 2018
Wesley R. Hartmann and Daniel Klapper
Stanford Graduate School of Business and Humboldt University Berlin - School of Business and Economics
Downloads 490 (62,241)
Citation 11

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advertising, ad impressions, branding, complements, television

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Number of pages: 38 Posted: 17 Jan 2008 Last Revised: 01 May 2012
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 253 (131,008)
Citation 4

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tied goods, retail competition, dynamic discrete choice models, long-run effects, vertical channels, razor-blade market

Retail Competition and the Dynamics of Consumer Demand for Tied Goods

Stanford University Graduate School of Business Research Paper No. 1990
Number of pages: 38 Posted: 25 Apr 2008 Last Revised: 20 May 2009
Wesley R. Hartmann and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 188 (174,399)
Citation 17

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tied goods, retail competition, dynamic discrete choice, durable good replacement, endogenous consumption, long-run effects, vertical channels, razor-blade market

3.
Downloads 379 ( 84,627)
Citation 4

Advertising Effects in Presidential Elections

Stanford Graduate School of Business Research Paper No. 2080
Number of pages: 41 Posted: 09 Jul 2011 Last Revised: 25 Aug 2012
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 379 (83,907)
Citation 4

Abstract:

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advertising, politics, instrumental variables, presidential elections

Advertising Effects in Presidential Elections

Marketing Science, Vol. 32, No. 1, 2013; pp. 19-35; DOI: 10.1287/mksc.1120.0745
Posted: 13 Nov 2013
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business

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advertising, politics, instrumental variables, presidential elections

4.

Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program

Number of pages: 36 Posted: 04 Aug 2006 Last Revised: 28 Oct 2007
Wesley R. Hartmann and V. Brian Viard
Stanford Graduate School of Business and Cheung Kong Graduate School of Business
Downloads 216 (153,484)
Citation 4

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switching costs, reward programs, dynamic programming, discrete-choice

5.

Identifying Causal Marketing-Mix Effects Using a Regression Discontinuity Design

Stanford University Graduate School of Business Research Paper No. 2039 (R)
Number of pages: 39 Posted: 21 Dec 2009 Last Revised: 04 Jun 2011
Wesley R. Hartmann, Harikesh Nair and Sridhar Narayanan
Stanford Graduate School of Business, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 166 (194,665)
Citation 4

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endogeneity, discontinuity, treatment effects, selection, direct-mail, regression, nonparametric identification, targeted marketing, casinos

6.

Intertemporal Effects of Consumption and Their Implications for Demand Elasticity Estimates

Number of pages: 50 Posted: 13 Sep 2006
Wesley R. Hartmann
Stanford Graduate School of Business
Downloads 141 (222,902)
Citation 14

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consumption, discrete choice, dynamic programming, random coefficients

7.

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Number of pages: 55 Posted: 09 Feb 2009 Last Revised: 22 Jun 2009
Wesley R. Hartmann
Stanford Graduate School of Business
Downloads 122 (249,272)
Citation 4

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decision-making, interdependent preferences, consumption, discrete choice, social interactions, targeted marketing, customer relationships

8.

Advertising Competition in Presidential Elections

Quantitative Marketing and Economics, Vol. 14, No. 1, 2016
Number of pages: 52 Posted: 09 Sep 2013 Last Revised: 16 Sep 2017
Brett R. Gordon and Wesley R. Hartmann
Northwestern University - Kellogg School of Management and Stanford Graduate School of Business
Downloads 107 (273,973)
Citation 14

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Political advertising, presidential election, electoral college, direct vote, resource allocation, voter choice, contests

9.

Information vs Automation and Implications for Dynamic Pricing

Stanford University Graduate School of Business Research Paper No. 15-7
Number of pages: 59 Posted: 28 Dec 2014 Last Revised: 27 Sep 2018
Bryan Bollinger and Wesley R. Hartmann
New York University (NYU) - Department of Marketing and Stanford Graduate School of Business
Downloads 97 (292,667)
Citation 5

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Automation Technology, Demand Response, Short-run Elasticities, Utilities, Energy; Electricity, Field experiments.

10.

Identification Using Border Approaches and IVs

Number of pages: 34 Posted: 19 Jun 2019
Xing Li, Wesley R. Hartmann and Tomomichi Amano
Peking University - Guanghua School of Management, Stanford Graduate School of Business and Harvard University - Business School (HBS)
Downloads 84 (320,386)
Citation 2

Abstract:

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