Angela Xiaofeng Li

affiliation not provided to SSRN

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Zyrtec: Responding to Allegra

Darden Case No. UVA-M-0847
Number of pages: 22 Posted: 30 May 2017
Marian Chapman Moore, Karin Bergqvist and Angela Xiaofeng Li
University of Virginia - Darden School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
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Abstract:

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private-label brands, allergy franchise, consumer awareness, marketing strategy