Vincent Mak

University of Cambridge - Judge Business School

University Lecturer in Marketing

Trumpington Street

Cambridge, CB2 1AG

United Kingdom

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 28,386

SSRN RANKINGS

Top 28,386

in Total Papers Downloads

1,305

CITATIONS

1

Scholarly Papers (7)

1.

Word-of-Mouth Networks and Adoption Cascades

Number of pages: 46 Posted: 08 Jan 2008 Last Revised: 26 Dec 2010
Vincent Mak
University of Cambridge - Judge Business School
Downloads 417 (55,055)

Abstract:

Networks, Word of Mouth, Observational Learning, Herding, Imitation, Critical Mass, Network Brokerage

2.

The Emergence of Opinion Leaders in Social Networks

Number of pages: 50 Posted: 09 Jul 2008
Vincent Mak
University of Cambridge - Judge Business School
Downloads 369 (59,474)

Abstract:

Word of mouth, opinion leaders, social networks, new-product diffusion models, game theory, consumer behavior

3.

Disclosing Inventory to Mitigate the Impact of Strategic Waiting on Profits

Number of pages: 50 Posted: 09 Jul 2008 Last Revised: 19 Feb 2009
Vincent Mak
University of Cambridge - Judge Business School
Downloads 163 (132,872)
Citation 1

Abstract:

Dynamic pricing, inter-temporal price discrimination, strategic buyers and sellers, inventory disclosure, game theory, consumer behavior

4.

Betting on the Trend: An Experimental Study on Network Externalities With Continuous Demand

HKUST Business School Research Paper No. 07-01
Number of pages: 40 Posted: 28 Nov 2006
Vincent Mak and Rami Zwick
University of Cambridge - Judge Business School and University of California, Riverside
Downloads 115 (198,029)

Abstract:

Network externalities, critical mass, consumer behavior, decision-making, coordination, learning in games, voluntary contribution game, game theory, experimental economics

5.

'Confidentially Yours': Restricting Information Flow between Trustees Enhances Trust-Dependent Transactions

Number of pages: 39 Posted: 02 Mar 2006
Vincent Mak and Rami Zwick
University of Cambridge - Judge Business School and University of California, Riverside
Downloads 65 (282,099)

Abstract:

Trust, trust and reciprocity, information flow, trust game, multi-person game

6.

Boundedly Rational Expectations in Insurance Decision Making: Experimental and Field Evidence

Number of pages: 44 Posted: 22 Jun 2013
Robin Chark, Vincent Mak and A. V. Muthukrishnan
National University of Singapore - Department of Marketing, University of Cambridge - Judge Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 26 (388,127)

Abstract:

insurance, rational expectations, cursedness, bounded rationality, behavioral economics

7.

Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

Number of pages: 45 Posted: 06 Feb 2017
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management), University of California, Los Angeles (UCLA) - Anderson School of Management, ESADE Business School, University of Texas at Dallas - Naveen Jindal School of Management, Emory University - Department of Marketing, London Business School - Department of Marketing, University of Cambridge - Judge Business School, University of Alberta - Department of Marketing, Business Economics & Law, University of Frankfurt - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 0 (300,888)

Abstract:

Pay What You Want, Name Your Own Price, Charity Auctions, Outcome and process satisfaction, consumer behavior