Vincent Mak

University of Cambridge - Cambridge Judge Business School

Reader (Associate Professor) in Marketing & Decision Sciences

Trumpington Street

Cambridge, CB2 1AG

United Kingdom

SCHOLARLY PAPERS

10

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Scholarly Papers (10)

1.

The Emergence of Opinion Leaders in Social Networks

Number of pages: 50 Posted: 09 Jul 2008
Vincent Mak
University of Cambridge - Cambridge Judge Business School
Downloads 443 (64,419)
Citation 9

Abstract:

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Word of mouth, opinion leaders, social networks, new-product diffusion models, game theory, consumer behavior

2.

Word-of-Mouth Networks and Adoption Cascades

Number of pages: 46 Posted: 08 Jan 2008 Last Revised: 26 Dec 2010
Vincent Mak
University of Cambridge - Cambridge Judge Business School
Downloads 431 (66,588)
Citation 1

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Networks, Word of Mouth, Observational Learning, Herding, Imitation, Critical Mass, Network Brokerage

3.

Disclosing Inventory to Mitigate the Impact of Strategic Waiting on Profits

Number of pages: 50 Posted: 09 Jul 2008 Last Revised: 19 Feb 2009
Vincent Mak
University of Cambridge - Cambridge Judge Business School
Downloads 211 (144,455)
Citation 3

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Dynamic pricing, inter-temporal price discrimination, strategic buyers and sellers, inventory disclosure, game theory, consumer behavior

4.

Betting on the Trend: An Experimental Study on Network Externalities With Continuous Demand

HKUST Business School Research Paper No. 07-01
Number of pages: 40 Posted: 28 Nov 2006
Vincent Mak and Rami Zwick
University of Cambridge - Cambridge Judge Business School and University of California, Riverside
Downloads 124 (227,655)

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Network externalities, critical mass, consumer behavior, decision-making, coordination, learning in games, voluntary contribution game, game theory, experimental economics

5.

Adopting Cost Transparency as a Marketing Strategy: Analytical and Experimental Exploration

Number of pages: 46 Posted: 11 Oct 2018
National University of Singapore, University of Cambridge - Cambridge Judge Business School, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area and University of Cambridge - Cambridge Judge Business School
Downloads 93 (278,182)

Abstract:

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6.

'Confidentially Yours': Restricting Information Flow between Trustees Enhances Trust-Dependent Transactions

Number of pages: 39 Posted: 02 Mar 2006
Vincent Mak and Rami Zwick
University of Cambridge - Cambridge Judge Business School and University of California, Riverside
Downloads 71 (327,063)
Citation 1

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Trust, trust and reciprocity, information flow, trust game, multi-person game

7.

Boundedly Rational Expectations in Insurance Decision Making: Experimental and Field Evidence

Number of pages: 44 Posted: 22 Jun 2013
Robin Chark, Vincent Mak and A. V. Muthukrishnan
National University of Singapore - Department of Marketing, University of Cambridge - Cambridge Judge Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 39 (428,955)

Abstract:

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insurance, rational expectations, cursedness, bounded rationality, behavioral economics

8.

Optimal Voting Rules in Committee Search

Number of pages: 46 Posted: 26 Jul 2018
Vincent Mak
University of Cambridge - Cambridge Judge Business School
Downloads 18 (534,443)

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Committee Search, Optimal Voting Rules, Finite Horizon

9.

Contagious Kindness Through Pay-it-Forward Gonorrhea and Chlamydia Testing Among Men Who Have Sex with Men in China: A Pragmatic, Quasi-Experimental Study

Number of pages: 30 Posted: 25 Aug 2018
Weill Cornell Medical College, University of North Carolina (UNC) at Chapel Hill, School of Medicine, University of North Carolina Project-China, University of North Carolina (UNC) at Chapel Hill, School of Medicine, University of North Carolina Project-China, University of North Carolina (UNC) at Chapel Hill, School of Medicine, University of North Carolina Project-China, University of North Carolina (UNC) at Chapel Hill, School of Medicine, University of North Carolina Project-China, University of North Carolina (UNC) at Chapel Hill, School of Medicine, University of North Carolina Project-China, University of North Carolina (UNC) at Chapel Hill, School of Medicine, University of North Carolina Project-China, Xi'an Jiaotong-Liverpool University (XJTLU), University of North Carolina (UNC) at Chapel Hill, School of Medicine, University of North Carolina Project-China, University of Cambridge - Cambridge Judge Business School, Southern Medical University - Dermatology Hospital and University of North Carolina (UNC) at Chapel Hill
Downloads 6 (609,165)

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MSM; China; gonorrhoea; chlamydia; screening; generosity

10.

Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms

Forthcoming in Customer Needs and Solutions
Posted: 06 Feb 2017 Last Revised: 29 Nov 2017
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of California, Los Angeles (UCLA) - Anderson School of Management, ESADE - Ramon Llull University, University of Texas at Dallas - Naveen Jindal School of Management, Emory University - Department of Marketing, London Business School - Department of Marketing, University of Cambridge - Cambridge Judge Business School, University of Queensland - Business School, University of Frankfurt - Department of Marketing and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

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Pay What You Want, Name Your Own Price, Charity Auctions, Outcome and process satisfaction, consumer behavior