Gavan J. Fitzsimons

Duke University - Fuqua School of Business

Box 90120

Durham, NC 27708-0120

United States

SCHOLARLY PAPERS

17

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2,552

CITATIONS
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Top 31,520

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12

Scholarly Papers (17)

1.

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420
Number of pages: 57 Posted: 28 Jan 2013
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology
Downloads 1,102 (18,458)
Citation 48

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moderated regression, spotlight analysis, simple effects tests

2.

New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Journal of Consumer Psychology 22 (2012) 143–153
Number of pages: 11 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Lundquist College of Business, University of Oregon, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience
Downloads 386 (74,948)
Citation 1

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Brands, Choice, fMRI, Marketing, Neuromarketing, Neuroscience

The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Vol. 31, pp. 643-651, 2004
Number of pages: 9 Posted: 14 Jan 2005
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business
Downloads 310 (95,553)
Citation 6

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The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Inc., Vol. 31, December 2004
Posted: 17 Aug 2011
Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

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4.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015
University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 259 (116,419)
Citation 5

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ANOVA, regression, median split, dichotomize, power, Type II errors

5.

When Doing Good Is Bad in Gift Giving: Mis-Predicting Appreciation of Socially Responsible Gifts

Organizational Behavior and Human Decision Processes, Vol. 131, pp. 178-189, November 2015
Number of pages: 12 Posted: 09 Jul 2015 Last Revised: 02 Jun 2016
Lisa A. Cavanaugh, Francesca Gino and Gavan J. Fitzsimons
University of Southern California - Marshall School of Business, Harvard Business School and Duke University - Fuqua School of Business
Downloads 131 (215,527)
Citation 1

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Gifts, Gift giving, Donations, Social responsibility, Ethical decision making, Appreciation, Mis-prediction

6.

Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 104 (255,122)

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median splits, false positive consumer psychology, power

7.

License to Sin: The Liberating Role of Reporting Expectations

Journal of Consumer Research, Vol. 34, June 2007
Number of pages: 10 Posted: 11 Jun 2007 Last Revised: 19 Oct 2011
Gavan J. Fitzsimons, Joseph Nunes and Patti Williams
Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
Downloads 92 (276,531)
Citation 5

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license, sin, liberating, reporting

8.

When Donating is Liberating: The Role of Product and Consumer Characteristics in the Appeal of Cause-Related Products

Zemack-Rugar, Yael, Rebecca Rabino, Lisa A. Cavanaugh, and Gavan J. Fitzsimons (2015), “When Donating is Liberating: The Role of Product and Consumer Characteristics in the Appeal of Cause-Related Products,” Journal of Consumer Psychology, Forthcoming
Number of pages: 48 Posted: 01 Jul 2015 Last Revised: 04 Jul 2015
University of Central Florida - College of Business Administration, Virginia Polytechnic Institute & State University - Pamplin College of Business, University of Southern California - Marshall School of Business and Duke University - Fuqua School of Business
Downloads 90 (280,390)

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CSR, cause marketing, guilt, hedonic consumption, helping

9.

When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

Journal of Consumer Research, Vol. 31, 2004
Number of pages: 11 Posted: 20 Oct 2011
Patti Williams, Gavan J. Fitzsimons and Lauren Block
University of Pennsylvania - The Wharton School, Duke University - Fuqua School of Business and City University of New York - Department of Marketing and International Business
Downloads 38 (427,269)
Citation 7

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10.

Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors

Social Influence, Vol. 1, No. 2, pp. 117-127, 2006
Number of pages: 13 Posted: 20 Oct 2011
Patti Williams, Lauren Block and Gavan J. Fitzsimons
University of Pennsylvania - The Wharton School, City University of New York - Department of Marketing and International Business and Duke University - Fuqua School of Business
Downloads 26 (481,774)

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11.

The Effects of Nonconsciously Priming Emotion Concepts on Behavior

Journal of Personality and Social Psychology, 93(6), 927-939, 2007, DOI: 10.1037/0022-3514.93.6.927
Number of pages: 13 Posted: 04 Jul 2015
Yael Zemack-Rugar, James R. Bettman and Gavan J. Fitzsimons
University of Central Florida - College of Business Administration, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business
Downloads 14 (550,350)
Citation 3

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Emotions, Automaticity, Priming

12.

Should We Ask Our Children About Sex, Drugs and Rock & Roll? Potentially Harmful Effects of Asking Questions About Risky Behaviors

Journal of Consumer Psychology, Volume 18, Issue 2, 1 April 2008, Pages 82–95, University of Alberta School of Business Research Paper No. 2013-799
Posted: 29 Mar 2019
Gavan J. Fitzsimons and Sarah Moore
Duke University - Fuqua School of Business and University of Alberta - Department of Marketing, Business Economics & Law

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13.

While Parents Might Not Want to, Researchers Really Should Ask Questions About Risky Behaviors

Journal of Consumer Psychology, Volume 18, Issue 2, 1 April 2008, Pages 111–115, University of Alberta School of Business Research Paper No. 2013-1100
Posted: 29 Mar 2019
Sarah Moore and Gavan J. Fitzsimons
University of Alberta - Department of Marketing, Business Economics & Law and Duke University - Fuqua School of Business

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14.

Wolves in Sheep's Clothing: How and When Hypothetical Questions Influence Behavior

Organizational Behavior and Human Decision Processes, Volume 117, Issue 1, January 2012, Pages 168–178, University of Alberta School of Business Research Paper No. 2013-797
Posted: 29 Mar 2019
Sarah Moore, David Neal, Gavan J. Fitzsimons and Baba Shiv
University of Alberta - Department of Marketing, Business Economics & Law, University of Southern California - Department of Psychology, Duke University - Fuqua School of Business and Stanford University - Stanford Graduate School of Business

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Hypothetical questions; Accessibility; Question-behavior effect

Yes, We Have No Bananas: Consumer Responses to Restoration of Freedom

Journal of Consumer Psychology, Vol. 24, Issue 4, 2014, University of Alberta School of Business Research Paper No. 2013-704
Posted: 24 Feb 2015 Last Revised: 08 Mar 2016
Sarah Moore and Gavan J. Fitzsimons
University of Alberta - Department of Marketing, Business Economics & Law and Duke University - Fuqua School of Business

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restrictions, restoration, freedom, stockout

Yes, We Have No Bananas: Consumer Responses to Restoration of Freedom

Moore, S. G., & Fitzsimons, G. J. (2014). Yes, we have no bananas: Consumer responses to restoration of freedom. Journal of Consumer Psychology, 24(4), 541-548.
Posted: 30 Apr 2019
Sarah Moore and Gavan J. Fitzsimons
University of Alberta - Department of Marketing, Business Economics & Law and Duke University - Fuqua School of Business

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Reactance, Restrictions, Restoration, Freedom, Stockout

16.

Blissful Insularity: When Brands are Judged in Isolation from Competitors

Marketing Letters, Vol. 16:2, pp. 87-97, 2005
Posted: 18 Aug 2011
Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology and Duke University - Fuqua School of Business

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brand judgment, decision making, expertise

17.

Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005
Posted: 18 Aug 2011
Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology

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