Author Page for Gavan J. Fitzsimons

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420

Number of pages: 57 Posted: 28 Jan 2013

Stephen A. Spiller, Gavan J. Fitzsimons, John G. Lynch and Gary McClelland

University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology

Downloads 1,546 (23,899)

Citation 28

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New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

Journal of Consumer Psychology 22 (2012) 143–153

Number of pages: 11 Posted: 30 Apr 2014 Last Revised: 31 Dec 2016

Vinod Venkatraman, John A. Clithero, Gavan J. Fitzsimons and Scott Huettel

Temple University - Department of Marketing and Supply Chain Management, Lundquist College of Business, University of Oregon, Duke University - Fuqua School of Business and Duke University - Department of Psychology and Neuroscience

Downloads 466 (120,619)

Citation 1

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The Impact of Product Location Changes on Habits, Search, and Purchase Decisions

Number of pages: 54 Posted: 10 Feb 2023

Jiaming Xu, Bryan Bollinger, Raluca Ursu and Gavan J. Fitzsimons

New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing, New York University - Stern School of Business and Duke University - Fuqua School of Business

Downloads 421 (135,806)

Citation 2

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The Brand Positivity Effect: When Evaluation Confers Preference

Downloads 371 (156,761)

Citation 1

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The Brand Positivity Effect: When Evaluation Confers Preference

Number of pages: 9 Posted: 14 Jan 2005

Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons

Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

Downloads 371 (155,460)

Citation 1

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The Brand Positivity Effect: When Evaluation Confers Preference

Journal of Consumer Research, Inc., Vol. 31, December 2004

Posted: 17 Aug 2011

Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes and Gavan J. Fitzsimons

Vanderbilt University - Marketing, University of Utah - Department of Psychology, University of Cincinnati - Department of Marketing and Duke University - Fuqua School of Business

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Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015

Gary McClelland, John G. Lynch, Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons

University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business

Downloads 303 (194,858)

Citation 4

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When Doing Good Is Bad in Gift Giving: Mis-Predicting Appreciation of Socially Responsible Gifts

Organizational Behavior and Human Decision Processes, Vol. 131, pp. 178-189, November 2015

Number of pages: 12 Posted: 09 Jul 2015 Last Revised: 02 Jun 2016

Lisa A. Cavanaugh, Francesca Gino and Gavan J. Fitzsimons

University of Southern California - Marshall School of Business, Harvard University - Business School (HBS) and Duke University - Fuqua School of Business

Downloads 212 (277,344)

Citation 4

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Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015

John G. Lynch, Gary McClelland, Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business

Downloads 154 (367,990)

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Social Relationships and Consumer Behavior

Wight, K. G., Liu, P. J., Bettman, J. R., & Fitzsimons, G. J. (2022). Social relationships and consumer behavior. In L. R. Kahle, T. M. Lowrey, & J. Huber, APA handbook of consumer psychology (pp. 351–372). American Psychological Association. https://doi.org/10.1037/0000262-014

Number of pages: 45 Posted: 24 Aug 2022

Kelley Gullo Wight, Peggy Liu, James R. Bettman and Gavan J. Fitzsimons

Indiana University - Kelley School of Business, University of Pittsburgh, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business

Downloads 139 (399,578)

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When Donating is Liberating: The Role of Product and Consumer Characteristics in the Appeal of Cause-Related Products

Zemack-Rugar, Yael, Rebecca Rabino, Lisa A. Cavanaugh, and Gavan J. Fitzsimons (2015), “When Donating is Liberating: The Role of Product and Consumer Characteristics in the Appeal of Cause-Related Products,” Journal of Consumer Psychology, Forthcoming

Number of pages: 48 Posted: 01 Jul 2015 Last Revised: 04 Jul 2015

Yael Zemack-Rugar, Rebecca Rabino, Lisa A. Cavanaugh and Gavan J. Fitzsimons

University of Central Florida - College of Business Administration, Virginia Tech - Pamplin College of Business, University of Southern California - Marshall School of Business and Duke University - Fuqua School of Business

Downloads 126 (431,201)

Citation 1

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License to Sin: The Liberating Role of Reporting Expectations

Journal of Consumer Research, Vol. 34, June 2007

Number of pages: 10 Posted: 11 Jun 2007 Last Revised: 19 Oct 2011

Gavan J. Fitzsimons, Joseph Nunes and Patti Williams

Duke University - Fuqua School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School

Downloads 119 (450,199)

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When Consumers Don't Recognize 'Benign' Intention Questions as Persuasion Attempts

Journal of Consumer Research, Vol. 31, 2004

Number of pages: 11 Posted: 20 Oct 2011

Patti Williams, Gavan J. Fitzsimons and Lauren Block

University of Pennsylvania - The Wharton School, Duke University - Fuqua School of Business and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business

Downloads 75 (608,732)

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The Effects of Nonconsciously Priming Emotion Concepts on Behavior

Journal of Personality and Social Psychology, 93(6), 927-939, 2007, DOI: 10.1037/0022-3514.93.6.927

Number of pages: 13 Posted: 04 Jul 2015

Yael Zemack-Rugar, James R. Bettman and Gavan J. Fitzsimons

University of Central Florida - College of Business Administration, Duke University - Fuqua School of Business and Duke University - Fuqua School of Business

Downloads 54 (716,378)

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Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors

Social Influence, Vol. 1, No. 2, pp. 117-127, 2006

Number of pages: 13 Posted: 20 Oct 2011

Patti Williams, Lauren Block and Gavan J. Fitzsimons

University of Pennsylvania - The Wharton School, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and Duke University - Fuqua School of Business

Downloads 49 (747,202)

Citation 4

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Should We Ask Our Children About Sex, Drugs and Rock & Roll? Potentially Harmful Effects of Asking Questions About Risky Behaviors

Journal of Consumer Psychology, Volume 18, Issue 2, 1 April 2008, Pages 82–95, University of Alberta School of Business Research Paper No. 2013-799

Posted: 29 Mar 2019

Gavan J. Fitzsimons and Sarah Moore

Duke University - Fuqua School of Business and University of Alberta - Department of Marketing, Business Economics & Law

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While Parents Might Not Want to, Researchers Really Should Ask Questions About Risky Behaviors

Journal of Consumer Psychology, Volume 18, Issue 2, 1 April 2008, Pages 111–115, University of Alberta School of Business Research Paper No. 2013-1100

Posted: 29 Mar 2019

Sarah Moore and Gavan J. Fitzsimons

University of Alberta - Department of Marketing, Business Economics & Law and Duke University - Fuqua School of Business

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Wolves in Sheep's Clothing: How and When Hypothetical Questions Influence Behavior

Organizational Behavior and Human Decision Processes, Volume 117, Issue 1, January 2012, Pages 168–178, University of Alberta School of Business Research Paper No. 2013-797

Posted: 29 Mar 2019

Sarah Moore, David Neal, Gavan J. Fitzsimons and Baba Shiv

University of Alberta - Department of Marketing, Business Economics & Law, University of Southern California - Department of Psychology, Duke University - Fuqua School of Business and Stanford University - Stanford Graduate School of Business

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Yes, We Have No Bananas: Consumer Responses to Restoration of Freedom

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Yes, We Have No Bananas: Consumer Responses to Restoration of Freedom

Journal of Consumer Psychology, Vol. 24, Issue 4, 2014, University of Alberta School of Business Research Paper No. 2013-704

Posted: 24 Feb 2015 Last Revised: 08 Mar 2016

Sarah Moore and Gavan J. Fitzsimons

University of Alberta - Department of Marketing, Business Economics & Law and Duke University - Fuqua School of Business

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Yes, We Have No Bananas: Consumer Responses to Restoration of Freedom

Moore, S. G., & Fitzsimons, G. J. (2014). Yes, we have no bananas: Consumer responses to restoration of freedom. Journal of Consumer Psychology, 24(4), 541-548.

Posted: 30 Apr 2019

Sarah Moore and Gavan J. Fitzsimons

University of Alberta - Department of Marketing, Business Economics & Law and Duke University - Fuqua School of Business

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Blissful Insularity: When Brands are Judged in Isolation from Competitors

Marketing Letters, Vol. 16:2, pp. 87-97, 2005

Posted: 18 Aug 2011

Steven S. Posavac, Frank R. Kardes, David M. Sanbonmatsu and Gavan J. Fitzsimons

Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, University of Utah - Department of Psychology and Duke University - Fuqua School of Business

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Implications of Selective Processing for Marketing Managers

APPLYING SCOIAL COGNITION TO CONSUMER-FOCUSED STRATEGY, Chapter 2, pp. 37-51, Frank R. Kardes, Paul Herr, Jacques Nantel, eds., Psychology Press, 2005

Posted: 18 Aug 2011

Steven S. Posavac, Gavan J. Fitzsimons, Frank R. Kardes and David M. Sanbonmatsu

Vanderbilt University - Marketing, Duke University - Fuqua School of Business, University of Cincinnati - Department of Marketing and University of Utah - Department of Psychology

Gavan J. Fitzsimons

Duke University - Fuqua School of Business

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Scholarly Papers (19)

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